...Professional Studies, Indore, INDIA Institute of Management and research, IPS Academy, Indore, INDIA 3 Pioneer Institute of Professional Studies, Indore, INDIA Available online at: www.isca.in Received 25th May 2012, revised 28th June 2012, accepted 30th June 2012 Abstract Retail is currently the flourishing sector of the Indian economy. This trend is expected to continue for at least the next twothree decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are some of the factors that are driving the retail in India Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The rationale of the study is twofold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context. The broad objective of the study is to understand consumer behavior towards organised and unorganised retail stores and to find out the consumers satisfaction level from organised retail stores as well as unorganised retail stores. The perception of the traditional retailers about the modern...
Words: 5310 - Pages: 22
...ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly growing at a very high speed. There...
Words: 5932 - Pages: 24
...Asia Pacific Journal of Marketing and Logistics Emerald Article: Globalization does lead to change in consumer behavior: An empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects Nitin Gupta Article information: To cite this document: Nitin Gupta, (2011),"Globalization does lead to change in consumer behavior: An empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects", Asia Pacific Journal of Marketing and Logistics, Vol. 23 Iss: 3 pp. 251 - 269 Permanent link to this document: http://dx.doi.org/10.1108/13555851111143204 Downloaded on: 24-03-2012 References: This document contains references to 49 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 1778 times. Access to this document was granted through an Emerald subscription provided by INDIAN INSTITUTE OF MANAGEMENT AT AHMEDABA For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher...
Words: 9388 - Pages: 38
...project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named them: Confident Online Buyer, Unsure surfer and Mall Shopper...
Words: 9512 - Pages: 39
...been given to me as part of the curriculum in Three-Year Bachelors Degree in Commerce. I extend my sincere gratitude to my project guide Mr.Tej Singh, Reader for the guidance given to me during the course of this dissertation. I express my sincere thanks to all the staff of Big Bazaar and all those who have directly or indirectly helped me during I begin my acknowledgement by thanking almighty who was with me all through the way. THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailer’s function in less than 500 square feet of shopping space.Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs.35,000 crore in the year 2005-06. The Indian retail sector is estimated at around Rs 900,000 crore, of which the...
Words: 7428 - Pages: 30
...INSURANCE ADVISORS EFFECTIVENESS FOR PUBLIC AND PRIVATE INSURER: A DEMOGRAPHIC STUDY Krishan Kumar Pandey*Manisha Pandey** Manish Kerwar***Ashutosh Khare**** Dharmendra Singh***** Abstract : Few years back insurance was an arcane word for all of us. Insurance is no longer an unexciting business and the insurance advisor an apologetic salesman. New entries have actually changed the rules of the game in the insurance industry. One such change that has made a huge positive impact in the minds of Indian consumers is the product innovation by the insurance companies. New products are being launched; new distribution channels opened and thousands of sales advisers and managers are being recruited every month. This rapid change is demanding new regulations, new methods of management, new methods of operation and ofcourse considerable development in knowledge, attitude and skills of the workforce. Such times demand business/ output focused people who think widely, are confident about taking risks and decisions and prioritise their own and others’ actions to achieve the business need. Without these attributes the growth pattern that has begun will not be sustained. So are these attributes being developed in people? People know what they should do but they do not necessarily know how to do it. This study is well ahead to evaluate the effectiveness of Insurance Advisors. *, * * Faculty in Prestige Institute of Management, Gwalior * * * , * * * * , * * * * * Alumni, Prestige Institute of...
Words: 63042 - Pages: 253
...Inventory controllers should discuss the circumstances under which the loss or damaged occurred with the Store manager. _ The review of cause, analysis of data should be done to find out the lapse in the control system. _ Drill down the exact cause and recommend penalization of the concerned staff in case of frequent damage by staff. _ Overall stock holding was less in the off sale period since most of the expected consignments were delayed & more discounts were required for certain categories. All of this boils down to three simple things: _ A better co ordination between the Buying-Merchandising-Front end to give timely & appropriate discounts & discontinue the slow movers; the front end staff should be intimidated about the discounts A.S.A.P. so that they can display stocks on floor accordingly. _ Constant...
Words: 7902 - Pages: 32
...RETAIL MANAGEMENT ASSIGNMENT A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE SUMMIYA SAIFY 08PG198 Marketing - A Indian Retail Sector The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion. Key Drivers Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends Challenges Human resource Technology logistics Market Information and Presence Investments Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery...
Words: 3314 - Pages: 14
...“Lifestyle Study of Fortis La Femme patients, to help, plan promotional activities for the hospital” STUDY CONDUCTED AT: [pic] Fortis La Femme, New Delhi. SUBMITTED BY: Miss Ankita Srivastava SUBMITTED TO: Prof. P.N. Mishra Director Institute of Management Studies DAVV, Indore. And Mrs. Nidhi Sharma Kohli Manager, Marketing Fortis La Femme, New Delhi. [pic] INSTITUTE OF MANAGEMENT STUDIES DEVI AHILYA VISHWAVIDYALAYA, INDORE. JUNE-JULY, 2007. ACKNOWLEDGEMENT A project work is done by a student with a view to learn about a topic right from its base to peak, which is altogether a collaborative work where all the staff members of the organization(where study was conducted) and all the people around the student help and teach him/her in working out the study. First and foremost I would like to thank my internal project guide Prof. P.N. Mishra for extending his incessant guidance and support. His supervision has always encouraged me to improve in my work towards perfection. I have been really lucky to have done my summer training project at Fortis La Femme, New Delhi where all the staff members have been co-operative to their utmost level. I am grateful to Dr. Gayatri Ghadiok, Managing Director Fortis La Femme for providing me the opportunity to undertake this study in this hospital. I would like to pay my gratitude to Mrs. Nidhi Sharma Kohli, Manager Marketing...
Words: 5070 - Pages: 21
...Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Shah, Ajay D., 2009, A study of consumer behavior in Malls vis-à-vis Mom & Pop shops, thesis PhD, Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/96 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the Author. The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the Author When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given. Saurashtra University Theses Service http://etheses.saurashtrauniversity.edu repository@sauuni.ernet.in © The Author A STUDY OF CONSUMER BEHAVIOUR IN MALLS VIS-ÀVIS MOM-&-POP SHOPS A THESIS SUBMITTED TO SAURASHTRA UNIVERSITY FOR THE AWARD OF DEGREE OF Ph.D. IN MANAGEMENT SUBMITTED BY AJAY D. SHAH ASSISTANT PROFESSOR, MBA PROGRAM OSHWAL EDUCATION TRUST MANAGED SHRI JAYSUKHLAL VADHAR INSTITTUE OF MANAGEMENT STUDIES JAMNAGAR-361 004 UNDER THE GUIDANCE OF Dr. PRATAPSINH L. CHAUHAN DEAN – MANAGEMENT FACULTY DEPARTMENT OF BUSINESS MANAGEMENT (MBA PROGRAM) SAURASHTRA UNIVERSITY RAJKOT - 360 005 SEPTEMBER - 2009 CHAPTER – 1 OVERVIEW OF RETAIL INDUSTRY...
Words: 77775 - Pages: 312
...Volume : 3 | Issue : 1 | Jan 2014 ISSN - 2250-1991 Research Paper Commerce Mobile Banking in Rural India: Roadmap to Financial Inclusion * Ms.Rati Dhillon * Assistant Professor, Department of Commerce, Bharati College, University of Delhi t ABSTRACT The concept of digital inclusion in the banking industry has become a parlance in the worldwide. The term digital inclusion provides the people the skills of basic technology to participate in the knowledge economy that lead to an enhanced performance of macro-economic. The study deals with the mobile banking in India. This study in detail discusses about the mobile banking, the emergence of mobile banking and present scenario in India, mobile banking in rural areas of India, how mobile banking helps in achieving financial inclusion. Further it will also discuss how mobile banking helps in overcoming the financial challenges with the analysis of scope of mobile banking in the near future. Keywords : Digital Inclusion, Banking, Mobile Banking, Rural, Financial Inclusion Introduction to Mobile Banking According to Tiwari and Buse (2007) mobile banking is also referred as m-banking, SMS banking and so on. Mobile banking is the term used for performing account transactions, balance checks, credit applications, payments and more through a mobile device like tablet computer like iPad or mobile phone. Mobile banking is a provision offered by financial and banking institutions that help users avail their services with the...
Words: 3329 - Pages: 14
...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
Words: 19506 - Pages: 79
...NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation is always the most challenging part of a student’s life. It was definitely the most important academic contribution by me. This however would not have been possible without the encouragement and of a few people. Here I take this opportunity to display my gratitude towards them, First and foremost, I would like to thank my professor, Dr Heidi Winklhofer for being a source of support and encouragement, guidance and persistent help. Thank you ma’am for your time, support and patience. My Sincere thanks to both academic and non-academic staff of the Nottingham University Business School, for all their assistance. I would like to thank my parents for love and support bestowed on me. Thank you for your blessings. Also I would like to thank my friends for staying by me during the difficult parts of life. Thanks for help and love irrespective of the situations. I would also like to thank all my respondents for taking out time from their busy lives to help me with my research. Last...
Words: 19506 - Pages: 79
...* Indore to Bhoapl.(180 km) SlideShare ------------------------------------------------- Top of Form Bottom of Form * Upload * Browse * Go Pro * * * Email * Like * Save * Embed ‹ › /44 × * Related * More * Jewellery buying habits in Indian Women 2070 views * “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY … 2770 views * A project on consumer preference over branded jewellery and non branded jwellery… 12276 views * A project on consumer preference over branded jewellery and non branded jwellery… 4494 views * Final print out 1958 views * Gems and jewellery 1917 views * Tanishq the turnaround story 934 views * Consumer Buying Behaviour & Perception About Tanishq - The Jeweller 15609 views * Final ppt of marketing research on jwellery industry 2419 views * 542170 634210229644275000 241 views * tanishq 7413 views * Market review for tanishq presentation 7967 views * Trends In Jewellery 4955 views * Strategic Management 847 views * Glistening upturn in branded luxury jewellery 944 views * Copy of tanishq presentation 381 views * Diamond retailers 1467 views * Jems and jwellery.. 128 views * Ibef Jewellery 06 1902 views * consumer buying behaviour of branded and non branded jewellery 1399 views * GITANJALI BRAND BOOKLET 2012 170 views * Indian Jewelry Market: Trends...
Words: 48971 - Pages: 196
...Table of Contents Foreword from the President, FHRAI............................................................................................................ 1 HVS Hospitality Services................................................................................................................................ 2 ECOTEL®............................................................................................................................................................ 4 Synopsis & Key Highlights of the Survey..................................................................................................... 5 Country Trends................................................................................................................................... 7 In The Focus......................................................................................................................................... 8 City Trends........................................................................................................................................... 12 Indian Hospitality – In Sync with Nature....................................................................................... 19 1. 2. 3. 4. Indian Hotel Industry – by Star Category............................................................................................... 22 Indian Hotel Industry – Inventory and Chain Affiliation................................................................... 31 Indian...
Words: 38410 - Pages: 154
