Premium Essay

Consumer's Preferences of Milktea in Davao City

In:

Submitted By tataycyel
Words 4052
Pages 17
CHAPTER 1 INTRODUCTION
Background of the study Davao has never been left behind in the latest bubble craze,thirst quencher, stress reliever, tea forever. Tea addiction that’s what some people called it, finally it’s here and its now viral all over Metro Davao. If you haven’t tried dringking milk tea, you better try drinking it, its worthy to spend a little penny for it. Milk tea it’s not just a simple tea. It’s a gift to us people during our bad days or the not-so-bad-days (stressful days). The “ancestor” of bubble tea originated in the early 80’s from a tea shop called Chun Shui Tang (春水堂) in Taichung, Taiwan. Unlike the fully loaded pearl milk tea, the oldest form of bubble tea was made by mixing cold black tea with fructose syrup using a shaker. According to Liu Han-Chieh (劉漢介), the founder of the tea shop, his wife named it bubble tea after seeing the layer of foam that ended up on top of the tea.
After successfully marking a turning point for Taiwanese tea culture, Liu introduced the pearl milk tea in 1987. In the beginning, other ingredients were added to the milk tea such as fruits and sugar coated yam. (http://recultured.com/fooddrinks/09/the-history-of-pearl-milk-tea).

Milk tea is a very sweet tea that is often used in boba. Milk tea/ Boba is a drink consisting of tea and balls of tapioca/pearl and honey. Milk tea is really good for the health because of its natural vitamins that we can get by drinking it, that is because of the added ingredients, this milk tea is much higher in calories than standard tea. Milk tea is a beverage obtained by mixing green or black tea with milk. Milk tea offers a combination of beneficial health effects that come with catechin antioxidants and L-theanine of tea and protein and calcium of milk if you are not lactose intolerant. The addition of milk reduces astringent and bitter flavor of tea, partly because the

Similar Documents