...Dr. Ann Pohira-Vieth Assignment 1: Apple is a innovative company. They always seem to find an easier way to do things when comes to electronics but to understand Apple, you have to get to know Apple. In this paper I will be discussing Apple’s ethical and social responsibilities, the impact that the publication of Apple’s suppliers may have had on Apple’s reputation, two methods that Apple can use to ensure their suppliers adhere to wage & benefits standards, Apple’s customers would be willing to pay more for products and discuss Apple’s marketing strategy. Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide (2) Examples That Support Your Position Apple has always been known for their innovative devices and media content and applications. It would be very hard to resist and believe that a company of such extraordinary magnitude would be in violations with their supplier. Apple’s Chinese supplier Foxconn was in violation of child labor violations, toxic conditions, and other violations of their code of ethics a few years back in 2010. After the 10 suicides at Foxconn, Apple made it a priority to reemphasize their ethic and social responsibilities. After examining the company’s ethical and social responsibilities, Apples strives to treat every worker fairly and have all workers in clean, safe environments. “Apple is committed to ensuring the highest standards...
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...of Apple products between Chinese students (12000 words). Executive summary This research focuses on determining the factors which influence the buying behaviour of the customers Chinese students for Apple products. The research was conducted among around 1000 contacts out of which 130 students responded. The research used survey method to collect information from the large audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information that there are different factors which influence the purchase intention of the Chinese customer such as the quality, brand, design, technology and the functionality. All these are the main focus for Apple products due to which they are so popular among the Chinese customers. It has however been pointed out that price is a significant deterrent and has an adverse impact on the customer buying behaviour. Apple products are significantly expensive in comparison to the competitor products due to which consumers are unable to afford it. The research also suggested those Chinese customers who were using Apple products...
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...position. Answer: Apple has accepted there ethical and social and ethical responsibility as it relates to health and safety standards. They have implemented health and safety standards that they expect their manufactures to follow. Their health and safety reforms include short work weeks, a training course on safe manufacturing practices as well as informing workers of their rights (Apple Health and Safety). Apple publically displays this initiative on their website in order to inform the public of their social and ethical competency. As I was reading though the reforms that Apple has implemented I did see room for improvement although there initiates do meet basic responsibilities. The section that explains a maximum 60 hour work week could be improved. This section could include a clause stating that every hour past 40 hours the employees are paid over time and then after 50 hours they are then paid double over time. This might encourage Apple’s suppliers to stray away from the higher end of the maximum work week limit. Apple is has worked to encourage opportunities for their workers to advance themselves. The company offers educational opportunities including free college courses, classes in language skills as well as classes in computer skills. Employees are also encouraged to use their free classes until they earn a bachelor’s degree (Apple empowering workers). This allows employees to advance within the Apple Corporation. I believe that Apple has gone above and beyond...
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...b. Why is Apple virtually giving away this platform to third-party applications developers? Wouldn’t it be more profitable for Apple to generate more revenue from its App Store by taking a cut of the ad revenues? 1. Ethics From the gear below, we can see that the relationship between Apple, third-party applications developers and advertisers are very knitted, i.e. they are mutually helping and benefiting from each other. Apple provides the platform, developers provide the apps and advertisers promotes their ads on the apps. There is no direct link between advertisers and Apple, as advertisers place their ads not on Apple App Store but only on the applications downloaded by users. It is therefore a liaison between advertisers and the application developers only. We are concluding that it is due to ethical consideration that deters Apple from earning a cut from this advertisements. Should Apple insist on a share of the ad revenue, it will either be a additional cost burden to advertisers or a revenue cut for the application developers. Regardlessly, it will have a negative impact as advertisers will be discouraged from placing their ads concurrently with the applications, and that mean a loss of major revenue for the application developers. Number of free apps in Apple App store will decrease as developers has no choice but to earn more revenue from users, and eventually, number of users that are willing to download paid-for consumer applications will decrease...
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...Responsibility and Marketing Strategies Who is Apple? Apple is one of the world leaders in innovative technology. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple creates and manufactures mobile phones and devices. The products of Apple include the iPad, iPhone, Mac, iPod, iTunes and Apple Television just to name a few. Through many years of experience Apple strives to continue to advance with the time while staying committed to making extraordinary technology. Apple also strives to be as ethically and socially responsible as a company. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. David Kurtz author of Contemporary Business defines social responsibility as “a management philosophy that includes contributing resources to the community, preserving the natural environment, and developing or participating in nonprofit programs designed to promote the well-being of the general public.” In recent years Apple has supported global education initiatives by providing educators and students with the latest in innovative technology. They have provided targeted technology for every type of learning. Apple has teamed with Red Cross to help with donations during times of natural disasters providing iTunes applications to make donating easier and to streamline the process. Apple prides itself on being one of the most...
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...The Big Apple Keke Karlyle Strayer University BUS 508~Contemporary Business Dr. Vonda Mallory July 20, 2015 Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. It is safe to say that the world as we know it has been significantly shaped as a result of the innovation brought forth by Steve Jobs and Steve Wozniak. The masterminds behind one of the world’s most influential and profitable companies are an example of the entrepreneurial spirit that the United States was founded on. Jobs brought his revolutionary computer company from humble start-up to unheard-of success. Today Apple is estimated to be worth nearly $400 billion and has become one of the most valuable brand names of all time. (Apple) Apple is a true example of the entrepreneurial spirit, from humble beginnings to a $400 billion industry leader, we should ask ourselves how does this happen? Jobs and Wozniak had a vision, their purpose for creating the Apple that has permanently changed the way we live was simple; to change the world through revolutionary technology. As a result of the genius of both Steve Jobs and Steve Wozniak, whose commitment and drive to make technology accessible, transparently simple, and highly coveted, Apple has introduced the world to products we never knew we needed have become indispensable to our lives. Everything about the way we document, photograph, record, listen...
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...How political, legal and social factors impact on businesses. In this assignment I will be conducting a PESTLE (Political, Environmental, Social, Technological, Legal and Economical) analysis of two companies, McDonalds & Samsung. I will be looking at the factors which affect the business at this current time and also factors that may potentially affect them in the future and what they can do as a response and the benefits and drawbacks that may come with their response. McDonalds “McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets” and was founded in the United States in 1940 and currently have more than 1,200 restaurants in the UK. Political Politics can heavily affect the way in which McDonalds operate, as regulations set by the government have to be followed by organisations or could result in consequences, fines and bad publicity. Firstly, one political factors could be, that the governments are trying to cut down the rate of obesity in the UK (it is estimated that around 25% of the UK is classed as obese and that is set to rise to 50% by 2050) by: encouraging the UK population to eat healthier and to cut down on fast foods and sugary foods and to inform the population more about the health risks associated with obesity e.g. (diabetes & strokes). McDonalds have responded to this by; introducing healthier recipes and products – such as a wider...
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...Apple Corporation Ryan Butler Dr. Laura Poluka BUS508 17 July 2014 Corporate Responsibility and Marketing Strategies Who is Apple? Apple is one of the world leaders in innovative technology. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple creates and manufactures mobile phones and devices. The products of Apple include the iPad, iPhone; Mac, iPod; iTunes and Apple Television just to name a few. Through many years of experience Apple strives to continue to advance with the time while staying committed to making extraordinary technology. Apple also strives to be as ethically and socially responsible as a company. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. David Kurtz author of Contemporary Business defines social responsibility as “a management philosophy that includes contributing resources to the community, preserving the Natural environment, and developing or participating in nonprofit programs designed to promote the well-being of the general public.” In recent years Apple has supported global education initiatives by providing educators and students with the latest in technology. They have provided targeted technology for every type of learning. Apple has teamed with Red Cross to help with donations during times of natural disasters providing iTunes applications to make donating easier...
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...PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Submitted by: Group 10 Vineet Prashant Toppo | PGP/18/116 | Harshada Wasade | PGP/18/119 | Yaman Rai | PGP/18/120 | Avinash J. | PGP/18/000 | Comparative Pricing and associated consumer behaviour Project on Pricing Comparative Pricing and associated consumer behaviour Project on Pricing Contents Executive Summary 2 Introduction 3 Comparative Pricing 3 Objective 4 Research Methodology 4 Literature Review 4 Case Study: Apple’s Pricing Strategy 5 Executive Summary This paper is an attempt to study the correlation between consumer behavior and consumer decision making cycle with pricing of a product or a service. Studies are made on comparative pricing through existing secondary sources. In order to understand the relative variations in consumer behavior across different variety of consumers primary research has been done. The findings have been interesting and the implications of findings have been found. Literature review has been done to identify the gaps in the existing literature. Learnings from literature review has also been incorporated. Case study of apple and the strategies used by them have been elaborately discussed. This insights from our study can be used for further scope of research in this domain. Introduction Pricing is an integral part of the Marketing Mix (4 P’s). Whereas all the other P’s (Product, Place & Promotion)...
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...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
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...Case: Apple buys Beats Electronics | | | | | | | | | | | | | | | | | | | | | Word Count of main content: 1187 Introduction In early May 2014, Apple disclosed its intention to buy Beats for US$3 billion and announced the deal completion in early August 2014, welcoming Beats to the Apple family. Apple’s rationale for buying Beats is best summed up by Tim Cook - “Music is such an important part of all of our lives and holds a special place within our hearts at Apple, that’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” iTunes moved music purchases from CDs to the online platform in 2000. For the first time in 2013, iTunes music sales declined, this downward trend has continued. The fall has been largely attributable to the rising popularity of online streaming music platforms such as Pandora and Spotify. A similar amount of money to buy one track on iTunes can purchase a one month subscription to millions of tracks on Spotify. Beats has a music streaming platform similar to Pandora and Spotify. By merging with Beats, Apple will be able to tap into the music streaming business. However, some analysts doubt whether Apple needs Beats to achieve this, questioning why Apple doesn’t attempt to develop a similar or better streaming platform internally. Speculation has it that Apple is buying the talent of Jimmy...
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...Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple Computers. Apple Inc. is now an American corporation that designs, develops, and sells computer electrons, software and personal computers. It is the second largest technology company worldwide. Examine Apple’s position on ethical and social responsibilities and determine if they have met these responsibilities. Provide two reasons that support your position. Apple Inc. like most companies has become more socially responsible regarding the environment and it workers. They are concern for society’s welfare and all their workers according to their Code of Ethics. Apple is geared to build not just better products, but smaller, thinner and lighter, which means less carbon dioxide emission. Apple engineers ensure all their products are as energy efficient as possible, receiving an ENERGY STAR certified rating. This means money saved by the consumer and less emissions in the environment, which is a win-win situation for us all. Apple also recycles in 95% of the cities they retail...
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...corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising in the work environment (Boone & Kurtz, Contemporary Business, 2005). Social responsibility is management’s acceptance of the obligation to consider profit, consumer satisfaction, and societal well being of equal value in evaluating...
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...Introduction The Apple Corporation was founded in April 1976 and has launched its business in 1977 where they became a market leader in the field of computers, software, media devices, and portable digital music players. Today the Apple Corporation is a multinational corporation and the world’s second largest information technology company. They are known for designing, developing and selling their products and services that have involved consumer electronics, computer software and personal computers such as the Macintosh computers, iPhone, iPad, iPod, and iTunes. The Apple Corporation has earned its reputation as being one of the most admired companies around the world and placed on the list of Fortune500. It is believed that Apple’s success comes from a variety of factors such as corporate culture enthusiasm and innovation from their leaders as well as their brilliant high-tech products for which Apple is known for. Apple has maintained a very effective and strong brand identify globally. In an article interview with the former executive of Apple Corporation, his definition of the Apple logo meant lust, knowledge, hope, and anarchy. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. Apple’s current position is based on its success of creating innovative and high quality of products as well as demonstrating...
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...{RSS} Monday, May 26, 2014Monday, May 26, 2014 IMC Campaign of Apple Executive Summary Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Ap ple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple. Introduction of the Organization Apple Inc. is well known for producing stylish, trendy, technologically advanced, and innovative products which are simple in nature and easy to use. Based in California, America, Apple is a brand introduced by Steve Wozniak, Steve Jobs, and Ronald Wayne on 1st April, 1976 focusing on software and consumer electronics. Consumer electronics include mobile phones, personal computers, portable music players, peripherals, etc. Apple believes in revolutionizing the world by producing products with...
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