...Abstract On Challenges and Opportunities in the Field Of Contemporary Issues; Rural, Green and Meta Marketing Submitted To: International Conference On Contemporary Innovative Practice in Management Organized by: Faculty of Management Studies PACIFIC ACADEMY OF HIGHER EDUCATION AND RESEARCH UNIVERSITY-UDAIPUR Name of the Co-Author Name of the Author Prof. Rupal Bhatt Prof. Ripal Madhani Mo.: 09925750769 Mo.: 09429444837 Email: rupalbhatt19@yahoo.co.in Email: ripalmadhani@gmail.com K.K. Parekh Institute of Management Studies Affiliated To Gujarat Technological University Postal Address: K.K. Parekh Institute of Management Studies Lathi Road, Amreli Abstract Rural Marketing In recent years rural market has gain significance importance in the mind of marketers because purchasing power of rural communities is increased significantly. With the evolution of green revolution and new technologies rural communities are consuming the large amount of industrial and urban manufactured products. If we specially talk about India, 70% of the population is residing in rural areas. So this fact has accelerated the growth of rural marketing. Rural Marketing is defined as any marketing activity in which one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Keeping...
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...Green Marketing -A case study of British Airways By Daniel Szuster A Master Thesis in Culture, Communication and Globalisation at Aalborg University January 2008 Title: Green Marketing, a case study of British Airways Signs: 133.188 Supervisor: John Hird ----------------- Daniel Szuster Table of Contents Introduction 5 Methodology 7 The Meaning of Green 8 Introduction 10 Theoretical Framework 11 Background Information 13 Theoretical Framework 14 Green Marketing 15 Environmental management 15 Why green marketing? 17 Marketing defined and corporate social responsibility 22 What is Green Marketing? 25 Green marketing strategies 28 Implications for organisations 30 Green Consumerism 34 Consumer behaviour research 35 The green consumer 38 The green buying process 41 Influences on purchase and consumption decisions 47 Global Warming and the Impacts of Climate Change 49 Human caused global warming 49 The impacts of climate change 50 The opposition to human caused global warming 52 Background Information 53 British Airways 54 Past and present 54 Carbon Offsetting 55 Datamonitor’s SWOT analysis 58 The British Green Consumers 59 Perception and Attitudes in Relation to the Environment 59 Information on the environment 62 Solutions to environmental problems 65 SWOT Analysis 67 Strengths 68 Weaknesses 71 ...
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...Green Marketing -A case study of British Airways By Daniel Szuster A Master Thesis in Culture, Communication and Globalisation at Aalborg University January 2008 Title: Green Marketing, a case study of British Airways Signs: 133.188 Supervisor: John Hird ----------------- Daniel Szuster Table of Contents Introduction 5 Methodology 7 The Meaning of Green 8 Introduction 10 Theoretical Framework 11 Background Information 13 Theoretical Framework 14 Green Marketing 15 Environmental management 15 Why green marketing? 17 Marketing defined and corporate social responsibility 22 What is Green Marketing? 25 Green marketing strategies 28 Implications for organisations 30 Green Consumerism 34 Consumer behaviour research 35 The green consumer 38 The green buying process 41 Influences on purchase and consumption decisions 47 Global Warming and the Impacts of Climate Change 49 Human caused global warming 49 The impacts of climate change 50 The opposition to human caused global warming 52 Background Information 53 British Airways 54 Past and present 54 Carbon Offsetting 55 Datamonitor’s SWOT analysis 58 The British Green Consumers 59 Perception and Attitudes in Relation to the Environment 59 Information on the environment 62 Solutions to environmental problems 65 SWOT Analysis 67 Strengths 68 Weaknesses 71 ...
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...Why Go Green in the Hospitality Field Shelby Little RES/351 October 12, 2015 John Gilpin Why Go Green in the Hospitality Field I was recently put in charge of guaranteeing that the hotel I work for is classified as a green hotel. Several changes were put in place that helped to bring this into play. This paper is designed to explain what “Going Green” is and why it is so important. Environmentalism has become a great concern to businesses; this is being influenced by the recent jump in energy prices. Several different environmental and scientific agencies have supplied data to prove this point. The Hotel industry is no different. It has been shown that the industry would benefit immensely from the recent campaign for all businesses to "Go Green." Unfortunately, management in the Hospitality has resisted the changes. However, recently the Hospitality industry is catching up to other industries and is converting their operations to greener strategies. Hotels demand meticulous standards and are trying to keep up with guests’ concerns and demand on a cleanliness level. Because of these standards, cleaning and waste products, and how they are disposed of have become a main issue. Energy efficiency in the hotel industry can tend to be difficult due to safety concerns that the management must be attentive to. These issues include being able to keep the common areas and lobbies well-lit at all times. In various states, it may also include cooling and heating issues. The...
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...Contemporary Issues in Marketing Green Marketing Enduser Green marketing Introduction The profit of a company depends on the consumption from their customers. In the traditional marketing, firms often focus on their products rather than the insights to their consumers. In the last few decades the way how consumers make their purchasing decisions has changed a lot due to some of issues, such as health, lifestyle, science, technology and environment. People nowadays gradually realize the environment deterioration and trying to do something to help it. Therefore, as consumers are the roles of protecting the environment in the marketing area, marketers should make more efforts to create a connection between marketing and environmental- friendly awareness. In order to achieve the aim that purchasing can satisfy customers in environmental issues, some companies use green marketing strategies in terms of recycle materials, saving energy and preventing pollution. In this essay, three articles will be discussed and the insight to green marketing and environmental issues will be determined. The relationship between customers and green marketing According to Jeff Kohan (2013), green marketing starts with creating a maintainable connection with the right consumers. The right consumers can be seen as those people who have eco-friendly awareness. Consumer buying behaviours can be affected by the feature of marketing strategy. The most significant characteristic is the self-concept...
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...Consumer Green Attribute Endorsement: An Empirical Study Praveen Goyal Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India praveeng23@gmail.com Zillur Rahman Associate Professor, Department of Management Studies, Indian Institute of Technology Roorkee, India yusuffdm@iitr.ernet.in Vinod Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Vinodmehta8383@gmail.com Ishwar Kumar Research Scholar, Department of Management Studies, Indian Institute of Technology Roorkee, India Ishwar1983@gmail.com Abstract- The changes in the global climatic conditions have led and will lead to adaptive consumption behaviour and life styles in the form of aggressive conservation, recycling, energy saving, and green product. The impact of consumers’ environmental knowledge, attitudes, behaviour, and its resultant popular political actions have opened doors to pro-environmental thinking and consumption. Therefore, marketing can earn for the pro-environmental initiatives taken by the companies in terms of sustainable process and green product offerings as well as play a vital role in establishing greener patterns of consumption into contemporary life styles. Keywords- consumer behaviour, Green attributes, Green purchase decision INTRODUCTION In order to promote greener patterns of consumption into contemporary lifestyles, companies need to segment their markets on ...
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...Hospitality companies have an ethical responsibility to go green even at the expense of the bottom line Nowadays it has become fashionable for businesses and organizations to adopt and promote environmentally friendly approach. This adaptation not only helps making these organizations noticeable but also is considered to be cost effective. The expectations and pressures of going green have also affected the hospitality industry as customers are rapidly becoming aware of the environmental concerns that the world is facing and expect the organization that they are associated with to adopt such operational and service management scenarios which are environment friendly.It is not easy to present an argument against healthier work space and environment. This essay will analyze different aspects of adopting ‘green activities’ by the hospitality organizations and will discuss if it is possible for them to maintain healthy revenues while adopting green activities. The word green generally refers towards the activities which are considered to be environmentally responsible by the consumers and stake holders, adopted by the organization in question. Such activities are meant to reduce the environmental foot print of the organization by reducing their use of natural resources and a balanced contribution towards the eco systems (Graci & Dodds, 2009).There are variety of ways to choose from when a company decides to ‘go green’ starting from minor activities to bigger more significant...
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...Erin Lister s1125903 Business Studies 1 Henry Aitken 24th November 2011 Marketing a) With reference to the readings and your own literature research, outline and critically assess the idea of ‘sustainable marketing’. b) Provide an example of ‘sustainable’ marketing and justify your choice of organisation or brand with reference to their current marketing activities. Sustainability has been defined as ‘the consumption of goods and services that meet basic needs and quality of life without jeopardizing the needs of future generations’ (OECD, 2002). This may be interpreted in a number of ways, but mainly sustainability is all about restricting the amount of resources that are produced, but still making the most out of the resources that are available. The idea of sustainability is now recognised worldwide, and is currently a mainstream issue. This is shown by the growing interest for sustainable issues by consumers. However, even though sustainability has became a mainstream issue, the consensus surrounding issues such as climate change, sustainability and pollution is not a universal concern. Marketing’s role in promoting sustainability is essential as marketing can easily influence the behaviour of the consumer. Marketing is extremely influential in global society, and when used positively and for a good cause, it can encourage consumers to buy environmentally friendly products. However, it can also educate consumers to see the importance in making themselves...
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... “CONTEMPORARY ENVIRONMENTAL MARKETING – Emerging Trends of Environmental Marketing in Indian Perspective” SUPERVISOR Submitted By: Submitted to: Deepa Singh IFTM University Moradabad. INTRODUCTION In our days the environmental problems seem to concern all active citizens, enterprises and institutions all over the world much more than thirty years ago. International researches show that the consumers worry more about the environment and change gradually their behaviour (Arbuthnot, 1977; Simon, 1992; Diamantopoulos et al., 2003). Thus, a new market for viable or sustainable products emerges, which is further strengthened by active consumers, since it is a way to contribute - although indirectly - to the protection of the environment (Cornwell and Schwepker, 1995; Cleveland et al., 2005). The enterprises gradually recognize the various competitive advantages and the enterprising opportunities (Johri, 1998) that arise from this ecological consuming approach, entering the word "green" in many of their activities. Thus, in parallel with the concept of Corporate Social Responsibility, the concept of "Environmental Marketing/Green Marketing" has also been cultivated with sufficiently effective practices. According to the American Marketing Association - “Environmental Marketing is the marketing of products that are presumed to be environmentally safe”. Thus environmental marketing incorporates a broad range...
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...presentation in conference. Sub-themes are only indicative, papers on other related areas of management can also be submitted. The first page of the paper should have Title of the Paper, the name of the author (s) and complete mailing address. Length of paper should not be more than 3000 words, using MS-Word with Times New Roman Font Size 12 points and 1.5 Line spacing with 5-6 keywords. The participants are requested to forward the abstract and full papers via soft copy at the email id: conferencemgc2016@gmail.com LCD projector/Laptops will be provided for the presentation. Authors will be given time for paper presentation by keeping in view the whole management of event. Submission of Abstract Submission of full Length Paper th : 28 January, 2016 SRI FATEHGARH SAHIB "To Strive, To Seek, To Find & Not to Yield" ORGANIZING COMMITTEE CONFERENCE PATRON Jathedar Avtar Singh President SGPC & College Governing Body CONFERENCE DIRECTOR Dr. Jatinder Singh Sidhu Director-Principal, Mata Gujri College, Fatehgarh Sahib st I International Conference on On 3rd February, 2016 CONFERENCE CHIEF GUEST Mr. C.R. Bector Professor Emeritus Faculty of Management, University of Manitoba Winnipeg, Canada Attendance Certificate and Registration Rules: Participants are requested to make transportation and accommodation arrangement on their own. However, outstation participants will be provided accommodation on payment only. : 20 January, 2016 Academicians : Rs.1000 Industrialists : Rs.1500...
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...Part One Cause marketing and corporate social responsibility plans are two gears of contemporary production practices that assure opportunities for companies to do well fiscally by doing well in the general public. While cause-marketing and corporate social responsibility initiatives are essentially dissimilar, they can help assist a business develop or generate new advancements in the workplace, with the employees, and in the market (Charter & Ottoman, 2010). These programs can help perk up the substructure line and facilitate a company to meet the expectations satisfaction prospects of their consumers, human resources, and stakeholders. In the view point of a brand marketing manager, cause marketing can be defined as a potentially profit making scheme by a ‘for-profit’ business or product to raise responsiveness, funds, and/or consumer commitment in a collective or environmental issue. In general, course marketing refers to a type of marketing which generally involves the cooperative efforts of a business (which is after profitability) and a non profit making organization for reciprocated benefit. To come up with the conclusions on cause marketing, study survey was carried out on a number of retailers from different business perspectives in relation to the topic of discussion. The questions were designed in a way that could pin down all the responses and enhance the general formulation of a common idea among the retailers. The questions on the questionnaire included the following: ...
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...John Wiley & Sons, Inc. David L. Kurtz University of Arkansas Louis E. Boone University of South Alabama BUSINESS 14TH EDITION Contemporary . . . at the speed of business “The 14th edition of Contemporary Business is dedicated to Joseph S. Heider, who brought me to John Wiley & Sons. Thank you, Joe.” —Dave Vice President & Executive Publisher Acquisitions Editor Assistant Editor Production Manager Senior Production Editor Marketing Manager Creative Director Senior Designer Text Designer Cover Designer Production Management Services Senior Illustration Editor Photo Editor Photo Researcher Senior Editorial Assistant Executive Media Editor Media Editor George Hoffman Franny Kelly Maria Guarascio Dorothy Sinclair Valerie A. Vargas Karolina Zarychta Harry Nolan Madelyn Lesure 4 Design Group Wendy Lai Elm Street Publishing Services Anna Melhorn Hilary Newman Teri Stratford Emily McGee Allison Morris Elena Santa Maria This book was set in Janson TextLTStd-Roman 10/13 by MPS Limited, a Macmillan Company, Chennai, India and printed and bound by R. R. Donnelley & Sons. The cover was printed by R. R. Donnelley & Sons. This book is printed on acid free paper. ∞ Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live...
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...Lord Ashcroft International Business School (LAIBS) MA Marketing & Innovation Ford Focus Electric – The Future of Transportation Model Title: Marketing Design and Innovation Module Code: MOD001223 SID: 1236789 Academic Year: 2013/14 Semester: 1 1 Ford Focus Electric – The Future of Transportation SID-1236789 Cambridge Attempt 1 ANGLIA RUSKIN UNIVERSITY Assignment Coversheet Student Number: 1236789/1 FACULTY Lord Ashcroft International Business School ASSIGNMENT DETAILS Module Code / Occ / Year MOD001223 / C-1 / 2013/4 Module Title Marketing Design Innovation Module Element 010 - ASSIGNMENT 2000 WORDS To be marked by Submission date (by 5p.m.) 06/01/2014 Submission of this assignment agrees to the following: I understand that the piece of work submitted will be considered as the final and complete version of my assignment of which I am otherwise the sole author. I understand both the meaning and consequences of plagiarism and that my work has been appropriately attributed unless otherwise stated. I have not knowingly allowed another to copy my work. Mitigation – you have 5 working days after the deadline to submit a claim for mitigating circumstances. If there are matters or circumstances which have had a serious adverse effect on your performance in any assessment, you are advised to seek advice from a Student Adviser. Forms are available from the iCentre. WORD COUNT Disk included (tick) ASSESSMENT...
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...11/11/2013 Hotels To Become A Green Hotel Green hotels are a very stable and substantial growth in the green movement. It is an important green living concept has become in the daily lives of people around the world. The idea of hotel comes from newest trend in the world—Green and healthy living pattern. Nowadays, environmentally friendly to the development of society is the most popular element in the development of hospitality industry. It has not only the economic impact to the hotel but also the environment one. Why Go Green? The hospitality sector of the economy, the most important is, depends on a clean and scenic environment, which means it can significantly benefit from the pollution prevention and control measures. To prevent pollution, or "go green", "is especially important in Region, because of the vital role the hospitality sector plays in the regional economy. What are the benefits of a green hotel? Energy usage and environmental impact is not the only thing that need to be taken into account in the process of green transformation. The idea of green hotel is to reduce the amount of waste and provide a cleaner, environmentally friendly, and healthy atmosphere. The reduction of waste eventually leads the hotel to a decrease in toxicity resulting in an increase of sanitation. Toxic waste residue can become airborne or, in some cases, contaminate water systems or food supplies. Allowing for a decrease in waste can lead guests to feel...
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...Need for Green Marketing Several studies and researches have been carried out throughout the years on why organizations develop and integrated green marketing concepts on the different operations and aspect of their business activities. Governmental Pressure. Activity relative to green performance is being strengthened in various ways. And as with any marketing related activities, governments want to protect consumers and society (Sharma, Bagoria et.al, 2012;), thus creation of government regulations are centered on reduction of harmful goods or by-products, transformation of industry and consumer use of harmful goods and ensure that all consumers have the ability to evaluate the environmental composition of goods (i.e. degradable and non-degradable)...
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