...eBook REPORTS EBOOKS BLOGS CONTENT VIDEO VIDEO INFOGRAPHICS INFOGRAPHICS Lean IDEATION EMAIL CONTENT TEAM MARKET NG How to Create Content on a Budget Introduction Content is king. If you’re a modern marketer, you know why— it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. But getting your content machine up and running is tough, and the idea of regularly creating quality content can make marketers break into a cold sweat. Why? Because many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership. Lean Content Marketing 01 A Short Explanation In the interest of saving time, we’ll spare you the long and drawn out explanation of why content is so important. But, for the sake of being thorough, we do want to give you a quick breakdown. Today’s buyer is different. A pitch from the sales team is no longer the first contact a buyer has with your company. Instead, due to the abundance of information on the internet...
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...requirement for theaward of degree in Master of Business Administration (MBA)(2009-20011) Supervised by Submitted By Narender tanwar Rahul GandhiFaculty 09/MBA/040B.S.A.I.T.MFARIDABAD Submitted toController of ExaminationMaharishi Dayanand University, Rohtak PREFACE Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketingmust penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques. DECLARATION I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declarethat the project entitled “ MARKETING STRATEGY ” HERO HONDA PVT. 2 [pic] [pic][pic]LTD . is an original work and the same has not been submitted to any other institutions for the award of any other degree. The feasible suggestion has been dulyincorporated in consultation with the supervisor. Rahul...
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...Content Marketing Strategy 1. User Friendly ( Blog Content , guides , infographics , video content ) * Deliver some immediate value in exchange of viewing ( shows that the bank understand what the customers actually need and want ) * Positioning the brand as the trusted partner and making the information accessible to readers who need simple tips or ideas to manage their finances. 2. Great Resource ( Blog Articles ) * Give a lot of valuable advices , tips and information * Attractive , well-organised , easy to navigate * Not promotional and speak directly to the needs of readers 3. Brand’s Personality (Blog articles, webinars, infographics, videos) * Contents in a title layout * Images in every post * Modern visuals that draw attention * Solid tips and advice 4. Informative and educational ( Blog articles with call-to-actions ) * Resource center on website ( eg: financial education center where visitors can find financial guidelines and informational resources ) * Informative content about issues that students normally face. ( eg: selecting and applying to colleges in four easy steps ) * Targeted to both parents and students * Builds loyalty and the brand’s SEO 5. Display pictures and content focused on chairman , CEO and other business man and their perspectives , advice , and stories (real stories about business ideas , blog articles, videos ) 6. Fun and Exciting ( effective...
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...Strategic Content Marketing Tips One of the significant features of online marketing is content. However, methods are quickly changing, thus, it necessary that you know the right strategies for creating a good content marketing plan. Following are the 7 tips for strategic content marketing: 1. Know your target audience To create a good content marketing strategy, it is necessary that you get to know your target audience or buyer persona by determining and addressing their needs. This is helpful in generating more relevant and useful content that your audience will definitely want to read. 2. Know the journey of your target audience This involves the delivery of the proper content to the right audience. This is done by providing the right content at the right time when your target audience actually needs it the most. The marketing content must be aligned to the target audience and it must provide content that captures, educates, and aids the target audience in their buying journey at their own pace. 3. Personalize content This is suggested if you want your target audience to relate in your content marketing. This can be done by basing your content on several personalized information of your target audience, such as their characteristics, their location, and the time they access the content. Another way of personalizing content is sending links of content snippets when circulating the content to your target buyer. You can then personalize the content based on their...
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...your customers? In this case, you need to invest more on content marketing. Content marketing can help in increasing the traffic to your website. This can go a long way in increasing the conversion rates and eventually increase the profits in your business. Content marketing basally refers to a strategic marketing approach that is focused on creating and distributing valuable and relevant content in order to attract and retain customers. Content marketing still requires copywriters. In this case, you need to hire professionals who can create good content for your website. You will note that most people are not good at creating quality content for their...
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...With changing times and technology, Marketing has become much more difficult than it was in the past. The traditional marketing has become less effective in present days and most marketing personnel has switched to Content marketing. But, most of the content marketers fail to understand why Content marketing and what are they achieving and fall in the trap of using old ways. In this article, the author Greg Satell poses few questions that helps Content Marketers to devise a viable strategy that would allow them to think about what experience they are trying to deliver and what value they are offering as an exchange to their consumers. The author suggests content marketers to understand why their brand turned to content instead of traditional marketing. Content marketing shouldn’t be a mere replacement of traditional marketing. A content marketer should seriously think about what he is trying to achieve with content marketing. Content marketers to be clear of what value they are offering to their consumers. The content should deliver a value and consumers should treat it as an exchange of value rather than a mere interruption. The content should offer experience to customers that grabs their attention and builds a long term relationship with the brand. Content marketing efforts are open ended and may run for few years when compared to traditional marketing which has a defined beginning and end. So, it is important to create an anchor for the concept through which marketers...
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...decide Entrepreneurial Marketing Table of Contents Introduction3 Facts3 Guerilla marketing3 Marketing strategies4 Budget for a 3-month marketing campaign5 References7 ENTR 510 Week 3 You decide Purchase here http://devrycourse.com/ENTR%20510/entr-510-week-3-you-decide Product Description ENTR 510 Week 3 You decide Entrepreneurial Marketing Table of Contents Introduction3 Facts3 Guerilla marketing3 Marketing strategies4 Budget for a 3-month marketing campaign5 References7 ENTR 510 Week 3 You decide Purchase here http://devrycourse.com/ENTR%20510/entr-510-week-3-you-decide Product Description ENTR 510 Week 3 You decide Entrepreneurial Marketing Table of Contents Introduction3 Facts3 Guerilla marketing3 Marketing strategies4 Budget for a 3-month marketing campaign5 References7 ENTR 510 Week 3 You decide Purchase here http://devrycourse.com/ENTR%20510/entr-510-week-3-you-decide Product Description ENTR 510 Week 3 You decide Entrepreneurial Marketing Table of Contents Introduction3 Facts3 Guerilla marketing3 Marketing strategies4 Budget for a 3-month marketing campaign5 References7 ENTR 510 Week 3 You decide Purchase here http://devrycourse.com/ENTR%20510/entr-510-week-3-you-decide Product Description ENTR 510 Week 3 You decide Entrepreneurial Marketing Table of Contents Introduction3 Facts3 Guerilla marketing3 Marketing strategies4 Budget for a 3-month marketing campaign5 References7 ...
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...How to increase visibility and conversion rate for our web site: Topics: SEM and SMM (optimizing Budgets) Social Media Link Exchange and Breadcrumbs App Responsive Design Google Content Network Eye-track Web Temperature map SEM and SMM We are planning on investing around 5000 EUR every month between SEM and SMM, we are going to focus on SEM more than SMM because we know that people click on the ads when is the specific information that they are looking for, appears on the right side of their search results. We are planning on targeting two kind of audiences doing SEM, the first of all is the one that is looking for projects to invest money on those, this audience in mainly from US and Asia, those are already venture capitalist, whose are looking for profitable projects, while are working on our SEO strategy, that takes around 2 months at least to get on the first page of the search results, we are planning on doing SEM, to target the long-tail of investors who are interested on not only profitable projects, but also to invest in India in solar parks, for those queries we already made a research and we don’t have competitors, so maybe we will get to the first position very easy, but when targeting venture capitalist that are looking for profitable projects, is not that simple, because there are many projects available, many ventures as well as people looking for investors that fund theirs, in that case, we are willing to invest in the most expensive...
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...Executive Summary: The North West Company is a leading retailer of food and everyday needs in rural Canada. They are currently using a “push” strategy with the category managers at headquarters analyzing trends, placing orders and allocating products to stores. Inspired by Giant Tiger’s pull system, North West management was considering giving store managers more control over their inventory ordering by moving to a “pull” replenishment strategy. Barry McLeod, Director of Procurement and Marketing, has been assigned with determining if this “Pull” strategy would be a better fit. In order to reduce the risk and capitalize on the benefits, North West should localize in the hands of Regional Retail Managers. This strategic change will be beneficial for North West as they would gain the required regional/store level knowledge while avoiding giving all the responsibility to local store managers and investing a large amount of dollars to support the pull system. Table of contents: Contents Issue(s) Identification 1 Environmental & Root Analysis: 2 Alternatives and/or Options: 3 Recommendation: 4 Implementation: 5 Monitor: 6 Issue(s) Identification The North West Company is experiencing inventory management problems with unsold inventory piling up as well as experiencing stock outs resulting in lost sales. They have not been able to increase their yearly inventory turns from 2.2, well short of industry averages. Popular items often sell out the day they...
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...Jun 6, 2015 - Has anyone taken Marketing Applications? Any tips? I only have about 2 months left in my term and my mentor is getting on me about this class ... Mkt1 Marketing Plan For Small Appliance Wgu Free Essays www.studymode.com/.../mkt1-marketing-plan-for-small-appliance-wgu-... WGU MKT1 Marketing Plan. Company Q 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 4 Mission Statement 4 The Product 4. 230970 Mc Donald mkt1 318 1 5 06 15 marketing plan ... www.academia.edu/.../230970_Mc_Donald_mkt1_318_1... Academia.edu Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor ... Hello, You are helping me with a questions i asked for VZT1, https://www.coursehero.com/.../8661641-Hello-You-are-hel... Course Hero Jan 23, 2015 - Answer to Hello, You are helping me with a questions i asked for VZT1, things are looking good and I am getting ready to submit. However I ... Western Governors University - Overwork and Underpaid ... https://www.glassdoor.com/.../Employee-Review-Western-Gov... Glassdoor May 10, 2011 - Cons. The pay is low, almost 15% lower than that of pay for most community college faculty, but without summers off. Evaluations based on wild ... Vzt1 - Term Papers - Fvaldez - TermPaperWarehouse.com www.termpaperwarehouse.com › Business and Management Mar 12, 2014 - Read this essay on Vzt1 . Come browse our large digital warehouse of free sample...
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...How To Make Your Website Sticky What a great feeling it is to land on a stellar page that’s rich with content that jumps out at you. A good user interface is like staring at a plate of Grandmother’s sticky buns. They’re both very enticing. On the contrary, sites with crappy UI make you feel like you’re lost and wasting your time. Why is having a sticky website so important? It enhances your site by making it more attractive, fun and rewarding to the user. Let’s go over some benefits. Benefits Of A Sticky Website More Time On Site Frequent visitors will be well informed of new product launches, sales promotions, seasonal offers and any improvements made on your existing products. They’ll become loyal customers, eventually influencing their friends to become customers also. More Social Sharing Today, sharing has become even better with the advancement of social media sharing tools. People who are impressed like to share their experiences with others. This helps spread the word about your brand and products on offer, thus boosting your internet marketing campaigns. Subsequently, you will win a larger market share by recruiting new clients, and eventually achieve your competitive edge in that niche. Better Relationships A sticky website creates a long-lasting relationship with users and they will become part of the site and product development process. They will always have a reason to visit your site and thus stay informed of any new developments or upcoming events...
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...as network behavioral heuristics. Employ anti-malware software and signature auto-update features or have administrators manually push updates to all machines on a daily basis. After applying an update, automated systems should verify that each system has received its signature update. Configure laptops, workstations, and servers so that they will not auto-run content from USB tokens (i.e., "thumb drives"), USB hard drives, CDs/DVDs, Firewire devices, external serial advanced technology attachment devices, mounted network shares, or other removable media. If the devices are not required for business use, they should be disabled. Configure systems so that they conduct an automated anti-malware scan of removable media when it is inserted. All e-mail attachments entering the organization's e-mail gateway should be scanned and blocked if they contain malicious code or file types unneeded for the organization's business. This scanning should be done before the e-mail is placed in the user's inbox. This includes e-mail content filtering and web content filtering. Apply anti-virus scanning at the Web Proxy gateway. Content filtering for file-types should be applied at the perimeter. Deploy features and toolkits such as Data Execution Prevention (DEP) and Enhanced Mitigation Experience Toolkit (EMET), products that provide sandboxing (e.g., run browsers in a VM), and other techniques that prevent...
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...1 The Effect of Prediction on Depth of Encoding Student X name University of New South Wales 2 Abstract The aim of this study was to investigate the effect of prediction on depth of encoding. Participants (N=136) were given sentence stems and instructed to think of a word to finish the sentence. The full sentence was then completed with either a predictive or a nonpredictive word, and a recognition test given to see how well each word was retained in memory. Out of the three hypotheses, the results supported stronger encoding of predictive words over non-predictive words or the prediction itself. It was suggested this could be due to predictive words forming a more elaborate memory trace, which then integrated better with existing mental categories. 3 The Effect of Prediction on Depth of Encoding When reading a sentence, the mind can form a prediction about which word should come next. Yet it is not clear how this prediction affects the encoding of the actual word that completes the sentence. A word that fulfils the prediction could be better encoded than one that violates it, simply because it forms a smoother fit, or because the mind was already prepared for it. Alternatively, the violation itself might create a stronger impact, leading to better encoding. A third possibility also exists: that the prediction overwrites the encoding of the actual word, regardless of its congruency. One of the most enduring theories of encoding is the levels of processing framework...
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...philosophy. Primarily, Open Source fosters creativity. Software products can often require an overwhelming amount of code for one individual or even a few individuals to write, especially if all that code needs to be original so that it does not infringe on another person’s copyright. This may not be a problem for large companies with armies of engineers. But this can be an insurmountable hurdle for individuals or smaller groups. Open source licensing enables developers not only by providing sets of code that can be appropriated towards their final vision, but it also enables others to actively contribute to or improve upon another developer’s product. A great metaphor for the effect of Open Source is Wikipedia.org. Wikipedia’s content is licensed under a Creative Commons license, which achieves the same goals as open source software licenses. Much like encyclopedia volumes, which are collections of articles that contribute to the whole set, software products may be seen as a collection of coded functions. Traditionally, each article of an encyclopedia is written by a small number of employees of the encyclopedia company. Then came Wikipedia. Any person can contribute to almost any article. The result became a go-to resource that cannot be matched in depth, breadth or currentness by any one publisher. Likewise, any of the information may be used freely by any reader as long as they comply with the Attribution and Share Alike...
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...------------------------------------------------- Archived Voice ------------------------------------------------- A Thesis Presented to the Faculty of the College of Computer Studies Philippine Christian University – Manila City Campus ------------------------------------------------- In Partial Fulfillment of the Requirements for the degree of ASSOCIATE IN COMPUTER TECHNOLOGY ------------------------------------------------- Submitted by: Martin Joseph D. Abao October 2012 THESIS ABSTRACT ------------------------------------------------- Title : Archived Voice Proponent : Martin Joseph D. Abao Year : October 2012 Course : Associate in Computer Technology ------------------------------------------------- Adviser : ------------------------------------------------- The study answers the demographic profile of the students, disabled people, programmers, professionals, computer-literate and foreigners/linguistic in terms of year level, company, course, position, language spoken and their age; the problems encountered by the respondents in terms of: Making documents and paper works, Understanding the application’s environment; the benefits and opportunities of the respondents by using the Archived Voice like changing of the application’s environment into different languages, making documents, and paper works in an easy way, time and speed constraints in using the application; and the evaluation of the respondents about the...
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