...Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections...
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...A SOSTAC® and PRACE planning checklist for online marketing Table of contents Start here – how can this template be used? 1 SOSTAC® Digital Marketing Plan outline incorporating RACE 2 SITUATION 2 OBJECTIVES 2 STRATEGY 3 TACTICS 3 ACTIONS 4 CONTROL 4 Start here – how can this template be used? SOSTAC® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. It’s no surprise that we've had several questions asking for more information about how they relate. To show how they’re related we’ve created this template that shows how each stage of the SOSTAC® planning process can be broken down into the key issues to consider when creating a plan to improve online marketing. It’s basically a dense checklist for annual review or when you start a new job or project aimed at helping you get up-to-speed quickly by showing the key issues to consider within each part of strategy definition. As with other parts of our digital strategy toolkit, we’ve created it as a simple, unbranded, unformatted Word document so that it can be more easily used in your company. Notes SOSTAC® was created by PR Smith as a framework for structuring marketing plans. You can read more about it and get Paul’s PDF on how to apply from Amazon at http://bit.ly/smartsostac. For simplicity in creating a strategy can limit to SOST since A is implementation details and KPIs and review process C can be covered under objectives Defining an activity as a “Strategy”...
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...Jinan University Undergraduate Teaching Plan 2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade Instructor(s) Xia Jing Wen ( 夏京文) Academic position Professor [ ] Associate Professor [√ ] Lecturer[ ] Others[ ] Printed and issued by the Academic Affairs Department Date__4/8/2009__ (dd/mm/yy) Instructions 1. Print in Times New Roman, font size 12. If necessary, the space for each item may be enlarged or reduced in exactly the same format. 2. One form is required for each lesson（excluding the cover）. 3. “Course type” refers to Compulsory, Specialized or Optional; “Student Classification” refers to Mainland student or Non-Mainland student. Note: Common Optional courses are applicable to all majors. 4. “Department” refers to the College, Department or the Teaching and Research Section that offers the course. 5. “Form of Lesson” refers to lecture, discussion, experiment, social practice, internship etc. 6. “Contents of Lesson” should be a brief but concrete...
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...Epic Content for Boring Industries The tactics and resources you need to create content that attracts traffic, leads, and sales through your online presence. About the Author As VP of Inbound and CoFounder of GuavaBox, Andrew spends a majority of his time planning content for clients and for GuavaBox. To help power his endeavors he enjoys hand-brewed coffee, early and often. Introduction As B2B marketers, it can be easy to look at RedBull and Coca-Cola and wonder how we could ever be as innovative and exciting in our boring industries. Before you start throwing yourself a pity party, remember that your target audience does not think your industry is boring. They love it, they live in it everyday, and they bore their friends to death on the weekends talking about it. Think of these people while you're planning, creating, and promoting your content. Image Source: http://wrd.cm/1ajS9jU Build a Strategy Before you put finger to keyboard you need to construct a strategy. This strategy serves as your atlas. Your atlas allows you to navigate your course like a true sea captain. The most essential component of your strategy is your goal; it is the X of your treasure map. Image Source: http://bit.ly/1gBvweH Strategy Quick-Tips • Focus your inbound marketing strategy on the questions your prospective buyers are asking. • Plan your strategy in quarters. For the upcoming quarter, plan out each blog post around a content offer...
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...DEVELOPING OF MARKETING STRATEGIES AND PLANS C H A P T E R 2 ___________________________________________________________________________ INTRODUCTION How do companies compete in a global marketplace? One part of the answer is a commitment to creating and retaining satisfied customers. We can now add a second part: Successful companies know how to adapt to a continuously changing marketplace through strategic planning and careful management of the marketing process. In most large companies, corporate headquarters is responsible for designing a corporate strategic plan to guide the whole enterprise and deciding about resource allocations as well as starting and eliminating particular businesses. Guided by the corporate strategic plan, each division establishes a division plan for each business unit within the division; in turn, each business unit develops a business unit strategic plan. Finally, the managers of each product line and brand within a business unit develop a marketing plan for achieving their objectives. However, the development of a marketing plan is not the end of the marketing process. High-performance firms must hone their expertise in organizing, implementing, and controlling marketing activities as they follow marketing results closely, diagnose problems, and take corrective action when necessary. In today’s fast-paced business world, the ability to effectively manage the marketing process—beginning to end—has become an extremely...
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...Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Is social media marketing right for your business? * This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results. * There are many companies that think it's the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time. * Social media has a sequence of events that transpire...
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...Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of the plan, a suggested...
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...Business casual - No jeans, sandals. o Guys must wear dress shirt (tie is optional) • Conversational tone o Good eye contact o No reading o Enthusiastic and clear • Content – See below. • Visual aids o Short bullets o No errors • Professionalism • Attendance of others' presentations For more details on grading criteria, please see the presentation evaluation sheet in Doc Sharing. Presentations will start at the beginning of class at 6:30 in Week 6. Please be ON TIME. Each group must have their PowerPoint slides on a USB Drive to use in the presentation. TWO HARD COPIES of the SLIDES must be turned by all teams at the start of the Week 6 class. SLIDE CONTENTS The following slides should be presented in the order indicated. Additional slides may be included as long as the presentation time limit is not exceeded. Slides 6 to 10 pertain only to teams doing a marketing plan. • Slide 1 - Team Introduction (Project Summary) • Slide 2 - Client Introduction (Project Summary) • Slide 3 - Industry Outlook (Project Summary) • Slide 4 - Client Needs and Deliverables (Project Summary) • Slide 5 – SWOT Analysis (Project Summary or Marketing Plan) • • Slide 6 – Mission Statement and Vision Statement (Marketing Plan) • Slide 7 – Situation Analysis /Background/ Critical Issues (Marketing Plan) • Slide 8 -...
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...templates. All business plans come in Microsoft Word and Microsoft Excel format. Each business plan features: * Excecutive Summary * Company and Financing Summary * Products and Services Overview * Strategic Analysis with current research! * Marketing Plan * Personnel Plan * 3 Year Advanced Financial Plan * Expanded Financial Plan with Monthly Financials * FREE 30 Page Sample Private Placement Memorandum * FREE PowerPoint Presentation for Banks, Investors, or Grant Companies! 1.0 Executive Summary The purpose of this business plan is to raise $175,000 for the development of an social networking based website that acts as a profile and communication forum. This business plan will also showcase the expected financials and operations over the next three years. The Social Networking Website, Inc. (“the Company”) is a New York based corporation that will sell advertising space while providing a community forum through its online platform (www.mysite.com) to users. The Company was founded in 2009 by John Doe. 1.1 Products and Services Users that enroll on the website’s online directory will be provided with a forum that they can use to connect to other enrolled members. Each user will have a profile their showcases personal information and insight into their daily lives and friends. A social networking website has become a business phenomenon in the last five years. The Social Networking Website will use a high impact marketing campaign that will...
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...MM522 Marketing Plan Guide MM522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information...
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...Applying an Inbound Marketing Approach in e-Commerce to Obtain Customers loyalty Khaled Ashraf Shaaban Faculty of Computer Science – Information Systems Department The British University in Egypt Cairo, Egypt Khaled117974@bue.edu.eg Abstract: In a modern fast moving world and challenging market, a business has to keep an eye on the latest technologies and marketing techniques to guarantee a competitive advantage. One of the latest marketing approaches used today by most businesses specially the ones using e-commerce as a main channel is Inbound Marketing. It is a marketing strategy aims to build a strong relationship with customers based on loyalty. That is achieved by taking an extreme care of both marketing content and targeted community instead of the offered product or service. This paper aims to declare the difference between inbound and outbound marketing in terms of applicability and result and focuses on the methodologies and techniques used to obtain customers loyalty by following the inbound approach. Introduction: Inbound marketing is a set of marketing plans and techniques concentrates on pushing clients towards a business and its products or services in order to obtain their loyalty. It has become widely followed as it changes the way buyers look at products, as they now surf the internet first to look for the product that is more likely satisfying and meeting their needs. Inbound marketers feed their customers with all the needed information...
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...Marketing Plan Guidelines Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined! 1. What is a marketing plan?!?!? So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found: - - “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.” - - “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.” - - “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.” Here’s my definition: - - “A Marketing Plan describes how you’re gonna get your product in customer’s hands.” Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing. 2. What does a marketing plan look like?!?!? ...
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...Jun 6, 2015 - Has anyone taken Marketing Applications? Any tips? I only have about 2 months left in my term and my mentor is getting on me about this class ... Mkt1 Marketing Plan For Small Appliance Wgu Free Essays www.studymode.com/.../mkt1-marketing-plan-for-small-appliance-wgu-... WGU MKT1 Marketing Plan. Company Q 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 4 Mission Statement 4 The Product 4. 230970 Mc Donald mkt1 318 1 5 06 15 marketing plan ... www.academia.edu/.../230970_Mc_Donald_mkt1_318_1... Academia.edu Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor ... Hello, You are helping me with a questions i asked for VZT1, https://www.coursehero.com/.../8661641-Hello-You-are-hel... Course Hero Jan 23, 2015 - Answer to Hello, You are helping me with a questions i asked for VZT1, things are looking good and I am getting ready to submit. However I ... Western Governors University - Overwork and Underpaid ... https://www.glassdoor.com/.../Employee-Review-Western-Gov... Glassdoor May 10, 2011 - Cons. The pay is low, almost 15% lower than that of pay for most community college faculty, but without summers off. Evaluations based on wild ... Vzt1 - Term Papers - Fvaldez - TermPaperWarehouse.com www.termpaperwarehouse.com › Business and Management Mar 12, 2014 - Read this essay on Vzt1 . Come browse our large digital warehouse of free sample...
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...dear Sir I need a detailed Marketing Plan for a CCTV,Security and Communication Industry,kindly email me with your marketing plan, Thanking you medium-sized and large organizations The main contents of a marketing plan are:[4] 1. Executive Summary 2. Situational Analysis 3. Opportunities / Issue Analysis - SWOT Analysis 4. Objectives 5. Marketing Strategy 6. Action Program (the operational marketing plan itself for the period under review) 7. Financial Forecast 8. Controls In detail, a complete marketing plan typically includes:[4] 1. Title Page 2. Executive Summary 3. Current Situation - Macroenvironment * economy * legal * government * technology * ecological * sociocultural * supply chain 4. Current Situation - Market Analysis * market definition * market size * market segmentation * industry structure and strategic groupings * Porter 5 forces analysis * competition and market share * competitors' strengths and weaknesses * market trends 5. Current Situation - Consumer Analysis [5] * nature of the buying decision * participants * demographics * psychographics * buyer motivation and expectations * loyalty segments 6. Current Situation - Internal * company resources * financial * people * time * skills ...
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...Development of Marketing Capability of Small Businesses: The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing success factors Contents Introduction-2 The Identification of Critical Success Factors in Marketing-2 Showcasing/Evaluation of key diagnostic audit tools-4 Conclusion-6 References-7 Introduction In this paper I will showcase how supporting the Development of Marketing Capability of Small Businesses and The use of Diagnostic Audits to Benchmark an SME’s competencies against critical marketing. Small businesses struggle with lots of elements of the business world both external and internally exploring the use of business tool kits, the paper will discuss how these will help SME’s and which kind of tool kit is best for certain company’s. Small micro-businesses generally only employee between 0-9 people, which in 2012, there were 4.7 million micro businesses within the UK. This figure constituted towards 96% of all businesses (Parliament.uk, 2013). SME’s will play a key role in helping to stimulate economic growth in the UK and help the recovery from recession. The Identification of Critical Success Factors in Marketing The introduction of a product to a market place with success is a difficult process, given that successes in a sector can be few and far between for small business. Segmentation is a key issue, exploiting gaps within this market, can lead to rapid growth when coupled with a good marketing plan. It is...
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