Context and visual rhetoric can both influence an image. The two images with the same caption, “Hang in there, baby!”, carry different messages because of the image alongside the caption. The first image provokes an emotional response, aiming to motivate the audience because the cat is cute and can pull through the tough aspects of life, so the audience members can too. The second image uses the same caption, but provokes shock and makes the audience uncomfortable because the cat is in a noose. The second image also has the caption “ Or don’t. Nobody cares. It’s all crap anyways.”, portraying the idea that everyone is alone and no one really cares about the happiness or success of others. The second image portrays post modern aspects