...first issue encountered by the Santo family was setting up the Web store. None of the family members had the expertise, not to mention the start-up capital, to contract with an internet service provider for the computer resources, software packages, or site design. The Santos overcame this obstacle by contracting with a vendor – in this case, Yahoo! – to host the store. Yahoo! provided the computer resources and integrated software necessary, as well as a customizable template for the Santos to personalize their site. Another vendor, Paymentech, was integrated with Yahoo! to validate credit cards and process payments for Cliptomania. Marketing was another issue encountered. With the dot-com bust in the early 2000s, the cost of listing the website in search engines increased based on the number of “clicks.” The Santos soon found, however, that this increased cost resulted in increased sales and now consider it an acquisition cost. Cliptomania also ventured into search engine advertising and pay for searches based on keywords that are selected by the company. ------------------------------------------------- SOLUTIONS (Taken by the company) (20 Points)* * Invest in an enterprise data warehouse and moving real-time data to warehouse. * Fare Design: Continental uses real-time data to optimize airfares. * Ticket Facsimile * The warehouse team developed an application for...
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... 3.3 Ridge division 1. Implement Matrix structure 2. Establish Program management office at Corporate 3. Final Conclusion 4. Bibliography Executive summary The purpose of this report is to analyse operations within Continental Computer Corporation and its divisions Eton, Lampco and Ridge. This analysis highlights the issues facing Continental Computer Corporation and recommends the corrective action to be taken. For Eton division the reports recommends corrective action to be taken in the areas of job specification, recruitment policies, company vision, team building, employee compensation, performance appraisals, marketing, promotions. For Lampco division the report recommends corrective action to be taken in the areas of IT systems integration, career progression, staff retention, R&D outsourcing and job insecurity. For Ridge division the report recommends corrective action to be taken in the areas of organizational structure change and the establishment of a program management office. 1 Introduction 1.1 Purpose The purpose of this report was to analyse the issues experienced by Continental Computer Corporation and recommend a suitable...
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...scientist to understand ideas of convection and convection currents in the mantle. He also did a lot of work with the Continental Drift theory and proposed why and how the continents moved over billions of years. Holmes mainly used the technologies of radioactive dating and his scholarship to the Royal college of Science to get more knowledge. Arthur Holmes was a geologist that was one of the first scientists to propose the ideas of convection and convection currents in the mantle & he used new methods to try to figure out the age of earth. Arthur Holmes grew up in a farming stock in Gateshead, England with a Methodist background. He attended Gateshead high school where he became interested in geology and physics. He went to the Imperial college of London...
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...across the merger between United and Continental airlines. The reason that I choose to do the merger is because I knew that they were going to go through many changes within this merger. Both airline companies have a lot to offer to each other with this merger that they can compete with Delta airlines one of the largest airline in the world. This merger will bring about several changes within both companies. In this paper I will be providing the different changes between both companies with the merger including the culture, systems and unions. Since they were two different companies this will bring on big changes when they finally merger together. History In In the year of 2008 United Airlines CEO Glenn F. Tilton and Continental Airlines, CEO Jeffrey A. Smisek began to talk about merging both company together in order to become the largest merger ever to take place between two airlines. However, once Continental found out about United Airlines declining financial statues they declined their offer. The talk of United negotiating a merger with US Airways stunned the CEO and board members of Continental Airlines. Predictor stated that United Airlines used this tactic to allure Continent Airline to renegotiate the merger that was discussed in 2008. In 2010 a big announcement was presented stating that United and Continental airlines were merging together as one Airline Company. Major of the management team will consist of Continental executives. This merger is just another...
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...across the merger between United and Continental airlines. The reason that I choose to do the merger is because I knew that they were going to go through many changes within this merger. Both airline companies have a lot to offer to each other with this merger that they can compete with Delta airlines one of the largest airline in the world. This merger will bring about several changes within both companies. In this paper I will be providing the different changes between both companies with the merger including the culture, systems and unions. Since they were two different companies this will bring on big changes when they finally merger together. History In In the year of 2008 United Airlines CEO Glenn F. Tilton and Continental Airlines, CEO Jeffrey A. Smisek began to talk about merging both company together in order to become the largest merger ever to take place between two airlines. However, once Continental found out about United Airlines declining financial statues they declined their offer. The talk of United negotiating a merger with US Airways stunned the CEO and board members of Continental Airlines. Predictor stated that United Airlines used this tactic to allure Continent Airline to renegotiate the merger that was discussed in 2008. In 2010 a big announcement was presented stating that United and Continental airlines were merging together as one Airline Company. Major of the management team will consist of Continental executives. This merger is just another...
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...1. Ch. 17/7 – You conduct a survey of a sample of 25 members of this year’s graduating marketing students and find that the average GPA is 3.2. The standard deviation of the sample is 0.4. Over the last 10 years, the average GPA has been 3.0. Is the GPA of this year’s students significantly different from the long-run average? At what alpha level would it be significant? Null hypothesis H0: µ=3.0 Alternative hypothesis H1: µ≠3.0 Given the sample mean xbar=3.2, sample standard deviation s=0.4 and sample size n=25. We can use t-test. The test statistic can be computed as follows: T=(xbar-3.0)/s*sqrt(n) =(3.2-3.0)/0.4*sqrt(25) =0.2/0.4*5=2.5 Note that the degree of freedom df=25-1=24. So, we can get p-value=P(T>2.5) =0.0197 So, if we use significance level alpha = 0.02, then since p-value=0.0197<alpha=0.02, we should reject Null hypothesis H0. Hence, at a 0.02 significance level, we conclude that the GPA of this year’s students is significantly different from the long-run average. 2. Ch. 17/9 – You contact a random sample of 36 graduates of Western University and learn that their starting salaries averaged $28,000 last year. You then contact a random sample of 40 graduates from Eastern University and find that their average starting salary was $28,800. In each case, the standard deviation of the sample was $1,000. a. Test the null hypothesis that there is no difference between average salaries received by the graduates of the two schools. TO determine...
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...they are de-normalized. This is done to reduce the response time for analytical queries. 3. Data – Modelling techniques are used for the Data Warehouse design. 4. Optimized for read operations. 5. High performance for analytical queries. 6. Is usually a Database. Database 1. Used for Online Transactional Processing (OLTP) but can be used for other purposes such as Data Warehousing. This records the data from the user for history. 2. The tables and joins are complex since they are normalized (for RDMS). This is done to reduce redundant data and to save storage space. 3. Entity – Relational modeling techniques are used for RDMS database design. 4. Optimized for write operation. 5. Performance is low for analysis queries. * Describe the major components of a data warehouse. * Ans: 1. Multi Dimensional Data: * Data Mart are normally a multi dimensional database using industry standard STAR Schema approach. This will include: * Dimensions tables * Fact Tables * Hierarchies (For Drill down and drill across) * Role Models (Multiple references of Dimension to the Fact table) * Summary / Aggregate tables * Snow Flaking and Normalization as required * Optimized database design for better performance * STAR Transformation * Bit Map Indexes * Database Partitioning 2. ETL * Create Source and Target Meta Data * Identify the Source & the Target data mart data structures...
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...Intelligence: Best Practices at Continental Airlines1 Written by Hugh J. Watson (University of Georgia), Barbara H. Wixom (University of Virginia), Jeffrey A. Hoffer (University of Dayton), Ron Anderson-Lehman (Continental Airlines), and Anne Marie Reynolds(Continental Airlines) Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence and much can be learned from how they have implemented it. The movement to real-time is the latest development in business intelligence (BI) and data warehousing. Real-time data warehousing provides the data that is required to implement realtime BI. By moving to real-time, firms can use BI to affect current decision making and business processes. This capability is especially important for customer-facing applications, such as those found in call centers and check-in processes, and helps firms become more customer-centric. Terms such as the “real-time enterprise” and the “zero latency organization” are often used to describe firms that use real-time BI. The purpose of real-time BI is to increase revenues and decrease costs. Companies that successfully implement real-time BI can dramatically improve their profitability. For example, Continental Airlines, which is discussed later...
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...Karasti 1 Aviation and the Law Kevin Karasti The Demise of Eastern Airlines By 1985 Eastern Airlines had become one of the United States’ largest airlines. They operated in twenty-six countries on three different continents, and were considered one of the four prominent airlines in the U.S. Although for a time they were successful, it wasn’t long after that Eastern Airlines began to run into problems. Eventually Eastern made a decision that would prove to be disastrous for the airlines-- they sold the company to Frank Lorenzo. Why did Eastern sell to Texas Air? For starters, the 1970's and 80's proved to be a very difficult time for many airline companies. In the late 70’s the Airline Deregulation Act of 1978 was passed. The enactment did provide many new freedoms (freedom to expand their route systems for example), and positive outcomes for airline carriers. One of which was flexibility to develop innovative pricing structures. This flexibility allowed carriers to expand into new markets. Yet with the positive changes of deregulation, came negative consequences for the airlines-- “airfare wars.” Companies now had to compete to remain in the market. They waged airfare wars against their rivals, slashing their own prices to knock off smaller companies. Many airlines struggled tremendously, and had difficulty keeping their doors open. This made many air carriers susceptible to unwanted, hostile takeovers and mergers. In 1985 Eastern was a large airline (three...
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...| Business Intelligence | Today, Tools and Tomorrow | | Team 5 | 10/12/2010 | Final PaperBusiness XXXX | Introduction Business Intelligence Today Business Intelligence has different meanings and uses to different people. If you were to look Business Intelligence up on Wikipedia it will tell you Business Intelligence, “refers to the computer based techniques used in spotting, digging-out, and analyzing business data…” and that it “often aims to support better business decisions”. Many people only think of the data needed to understand the competition and others think of BI as the information that is confidential to their business. Today Business Intelligence is all of this and so much more. Business intelligence used successfully can be a powerful tool utilized for competitive advantage. To ensure success, companies must understand the importance of accuracy in the data they have gathered together. If the data they have pulled together is not accurate then the information that will be used to make business decisions could potentially cause poor or misdirected decisions having huge negative impacts on their organizations. During a time when the economy has taken such a down turn this can make or break an organization. One industry where business intelligence is being utilized heavily is insurance. The insurance industry in the past few years has taken a huge hit on their credibility. To ensure competitive advantage they must utilize their BI to ensure...
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...abilities and experience most effectively. In addition, it can improve my experience and professional skills that can contribute to the development of company the best. Five years later, become a successful and excellent manager. EDUCATION & QUALIFICATIONS October 2012 Ton Duc Thang University Bachelor degree of Business English August 2012 UNIVERSITY OF SOCIAL AND HUMANITIES August 2011 October 2010 Profession of Pedagogy Vietnam National University HCMC – University of Science Ho Chi Minh City Computer Science, Intermediate level B, Microsoft Access Vietnam National University HCMC – University Of Economics and Law Professional Accounting and Tax Declaration EXPERIENCE 06/2013 – present: Work as administration officer cum accountant, secrectary and receptionist - Oversees facilities, technology, and materials utilized in the department, coordinating with appropriate services. - Manages operating budget and performs analysis and reporting to support decisionmaking. - Manages the ongoing financial, operational, and staffing activities of the department. - Design and edit drafts of correspondence, reports, forms, charts, memos, and other documents, as needed. - Maintain the confidentiality of correspondence, documents, discussions and meetings - Perform daily clerical duties such as answering and screening telephone calls; taking messages; sorting and distributing incoming mail and faxes; copying and collating; and other routine duties...
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...SWOT Analysis BUS/211 December 22, 2014 Jamie L. Welch SWOT Analysis In any business, there are factors that you have to examine to decide how effective a business will be. Among these factors are strengths, weaknesses, opportunities and threats. Each of these must be fully examined to determine whether or not the business is able to survive. In the business plan for “Mike’s Trucking Service”, there is evidence of all of these factors. Strengths When looking at the strengths in Mike Smith’s business plan, the first one that is noticeable is simply his motivation. He does not aspire to be a decent trucking company. Mike wants to be one of the largest trucking companies in the United States. Another significant strength is the found in the customers he looks to serve. Mike’s will serve four different market segments – the food industry, the computer industry, the retail industry, and an “other” segment to help catch the rest of the customers. Mike Smith’s experience as a 15 year industry veteran will also be a strength to his business. His extensive knowledge will allow him to better understand the industry and what is needed. Weaknesses Any business that is just starting out is going to be at its weakest point. That being said, Mike’s Trucking Service’s main weakness is their focus on the food industry. While the industry is currently stable and therefore favorable, any slowdown in the food production could end up in the business taking a turn for the worst. Luckily, Mike...
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...Every company wants to get close to its customers, but wishing doesn't make it so. New research identifies four stages of customer focus and maps the organizational changes necessary to navigate from one stage to the next. The Quest for ustomer Focus by Rahjay Gulati and James B. Oldroyd For Continental Airlines, the joumey began when the company was emerging from bankruptcy and needed to know more about the profitability of its individual customers. One ofthe first things it uncovered was a service mess that was costing the airline millions of dollars every year. Continental took a systematic look at how passengers were treated when a plane was significantly delayed, when they were bumped from a flight, or during some other unfortunate event. What it found was that compensation was offered on an arbitrary basis by the gate agent, and, somehow, the lowest value customers were, on average, receiving the highest compensation. Worse, some passengers were finding ways to be doubly compensated; a customer who was bumped from a fiight might first approach a gate agent, pick up a voucher for a free fiight, and then minutes later telephone the airline and ask for HARVARD BUSINESS REVIEW M |ORE AND MORE CEOs are hoping a stronger customer focus will be the antidote to escalating commoditization pressures. But as the frustrations of myriad companies can attest, getting closer to customers is not just a matter of installing a better CRM system or of finding a more effective...
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...and Economics Objective To develop an understanding of applied corporate finance including financial analysis and forecasting, financing sales growth, short-term versus long-term financing, capital structure policy, capital investment analysis, cost of capital, and company valuation. The course will be experiential and focus upon selected Harvard Business School cases describing actual business situations faced by financial managers, requiring analysis, and decision-making. Professor Professor George W. Kester Texts Robert C. Higgins, Analysis for Financial Management (10th Editon), McGraw-Hill Irwin, 2012. Cases You should read and analyze each assigned case. The cases are available on the LMS page for FNCE90013. Readings Selected readings will be distributed during the course. Group Study It is recommended that you form yourselves into small study groups for the purpose of routinely reviewing and discussing assigned before each class. Your learning experience will be enhanced by such interaction and you will be better prepared for class. Presentations Copies of the PowerPoint slides of the presentations are available on the LMS page for FNCE90013. It is recommended that you print them out prior to each class. Attendance The class attendance will be taken. Participation The responsibility for analysis, diagnosis, and exploration of alternatives, as well as ultimate decisions and plans for action, rests largely...
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...Industries. This will be achieved by conducting an environmental analysis of the industry in which Fisher & Paykel operate, and by analysing the strategy, performance and capabilities of the organisation. Recommendations regarding the planning and implementation of strategy have been included, as have contingency plans. 1.1 Limitations The evaluation of Fisher & Paykel Industries is based on the information contained within the case study: Fisher & Paykel Industries. Thus, only company performance up to and including the year 1998 has been evaluated. 1.2Tools and Techniques The performance of Fisher & Paykel has been evaluated by using a number of different techniques and methodologies. 1.2.1 P.E.S.T. Analysis A Political/legal, Economic, Social and Technological analysis has been conducted to determine the extent of external forces upon the operations of Fisher & Paykel. 1.2.2 Porter's Five Forces Model This analysis has been conducted to assess the industry environment in which Fisher & Paykel operate. Primarily, the model explains the profitability of the company by taking into account the entry barriers, power of suppliers, power of buyers, substitution threats and rivalry determinants in Fisher & Paykel's chosen field. 1.2.2 SWOT Analysis A Strengths, Weaknesses, Opportunities and Threats analysis has been used to analyse the organisation's overall position. The results of this analysis aid in determining the strategic direction that Fisher & Paykel...
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