4. During the “Conventions” part of the reading, I was confused about how Becker was applying artistic convention. “Only because artist and audience share knowledge of and experience with the conventions invoked does the art work produce an emotional effect” (Becker 1974:771). I thought that an artist’s material doesn’t necessarily need have a connection with an audience because the audience don’t dictate artist’s work production. Although there is a shared common interest within the particular work, I don’t buy the assumption that an audience will have an emotional effect because an artist and its audience experience is not the same. This relate to the aspect of the social world and cultural objects because its value is perceived differently