...Our consulting team has come up with many different legal actions that Mrs. Farzam could take against Rock-Cookware. The first would be for her to file a negligence suit. For the plaintiff to prove the defendant’s negligence, they must prove that the defendant had a duty of care, that they had breached that duty, that there was injury caused by that breach, and that the breach was an actual and proximate cause of the injury. Unfortunately, Rock-Cookware does owe their customers the duty of safety. In Mrs. Farzam’s case, the breach was an actual cause of injury experienced by the plaintiff using the “but for” test. The plaintiff would not have been injured “but for” Rock-Cookware’s breach of duty to provide a non-defective product. In which case, Rock-Cookware may fall liable to damages for the...
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...HEATHER BECKHAM Culinarian Cookware: Pondering Price Promotion On November 6, 2006, the vice president of marketing of Culinarian Cookware (Culinarian), Donald Janus, and the senior sales manager, Victoria Brown, met to discuss whether or not the company should offer a price promotion for the company’s line of premium cookware in the coming year. These two executives had very different views on the value of a price promotion and the role it could play in the company’s marketing strategy. Janus expressed his opinion first: Brown knew that Janus was determined above all else that Culinarian should remain known as a high-quality product and an elite brand—“an American icon” was Janus’s term—and that all good things would flow from that status. He grew wary when he perceived, rightly or wrongly, a hint of a threat to that status. Still, Brown was obliged to be candid. She said: Do No I believe we need to be bolder with our price promotions. The number one complaint that my sale force hears from the trade accounts is the lack of consistent and meaningful price discount events. Providing a 30% discount promotion will increase commitment and support from the trade and will boost our overall brand awareness. It’ll also provide us with new customers who would otherwise not purchase because they feel the suggested retail is too high and encourage current customers to immediately purchase additional pieces. And yes, I think if the data in the consulting study is re-examined, you’ll...
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...cold surface after cooking. Failure to correct this defect, or warn anyone about it has to a customer, Mrs. Farzam, being seriously injured as a result. It is possible that Mrs. Farzam will bring forth a lawsuit against Rock Cookware, so we have prepared this report to inform you of what may happen. The report contains a financial report showing what would have happened if the engineers redesign plan worked as intended. After preparing an income statement we discovered that the target number of 25% return on sales would have been exceeded and the redesign would have been a success. We then prepared an income statement based on the idea of recycling all of the defective cookware, returning to the old manufacturing process, cutting the price by 10%, and then adjusting for lost sales and customers. This showed that by choosing that option the 25% return on sales threshold would not be met by a very large margin. This report also contains information on the possibility of Mrs. Farzam being awarded punitive damages in her potential lawsuit. Assuming a lawsuit is brought forth, the company will lose to the plaintiff, and it is likely that punitive damages will not be avoided. The way the company conducted itself during the sale of knowingly defective cookware, as well as the injuries sustained by Mrs. Frazam, it is very likely that she will be awarded punitive damages in order to deter Rook...
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...Case Analysis for Culinarian Cookware 2006-2010 March 28, 2010 Table of Contents Executive Summary Situational Analysis A. Environment I. Economic conditions and trends As evidenced by the case material, the US cookware market experienced growth by generating approximately $3.36 billion in revenues from 2002 to 2006. However, due to economic recession of the recent years (2008-present), cookware market faced new challenges and opportunities. The following developments appear to create several opportunities for cookware manufacturers. Due to slow economy and unemployment, consumers cut back on dining out and defer back to home meals. According to Cookware Manufacturer’s Association (CMA), consumers have re-discovered their kitchen during 2009. Thus, visits to restaurants, carry-outs and frozen entrees have been replaced by meals prepared in the home kitchen. This trend highlights the possibility of increased demand on cookware products. In the foreseeable future, economists predict growth in private and commercial real-estate markets (by 2013). This potential development could boost demand for cookware when consumers, for example, start to move in to newly bought houses. However, the demand for cookware products would not move in the same direction for all price ranges. Due to elastic demand for high-end and luxurious products, it is reasonable to expect that consumers will try to either buy less of premium priced items, or try to shift their preferences...
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...Case Analysis for Culinarian Cookware 2006-2010 |Submitted By: |Andrei Grechko | | |Shane Johnston | | |Nakia Lape | | |Kyle McDaniel | | |Kevin Niehaus | | | | Prepared for Ned Jackson, MKT 625 March 28, 2010 Table of Contents Executive Summary Situational Analysis A. Environment I. Economic conditions and trends As evidenced by the case material, the US cookware market experienced growth by generating approximately $3.36 billion in revenues from 2002 to 2006. However, due to economic recession of the recent years (2008-present), cookware market faced new challenges and opportunities. The following developments appear to create several opportunities for cookware manufacturers. Due to slow economy and unemployment, consumers cut back on dining out and defer back to home meals. According to Cookware Manufacturer’s Association (CMA), consumers have re-discovered their kitchen during 2009. Thus, visits to restaurants, carry-outs and frozen entrees have been replaced by meals prepared in the home kitchen. This trend highlights the possibility of increased demand on cookware products. In the foreseeable future, economists predict growth in private and commercial real-estate markets (by 2013). This potential development...
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...• Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie • Undergarments and Apparel • Food and Beverages • Π Water Systems • Health and Nutrition • Household Cleaning • Car Care • Personal Care • Cosmetics & Fragrances • Kitchen and Cookware • Bodyshaping Lingerie...
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...Business Models Of Popular Websites Business Essay The business model can simply be known as a working description that includes the general details about the operations of a business. Every business model consists of a number of factors. Some of these factors are expenses, revenues, operating strategies, corporate structure, and sales and marketing procedures. In general, anything that has to do with the day to day functionality of the corporation can be said to be part of the business model. In every business model, there is a need to address internal factors that relate to the ongoing operation of the company. These factors relating to operation involve defining the departments and the divisions within the company, along with the procedures that govern the creation of positions and job responsibilities within each department. Areas of operations such as manufacturing facilities, production process, labor requirements are also part of the business model. Management in regards to the various departments in an organization is also an important component of the business model, as this defines the job descriptions and responsibilities of the executives and employees within the organization. External factors also act as an important factor to any comprehensive business model. The most important of these elements is identifying the target consumer audience for the goods and services provided by the corporation. This one single element will influence the form and function of both...
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...1:38 Part II TIio Opportumtv Case Jim P Preparation Questions 1. 2. 3. Apply the Timmons entrepreneurship framework (entrepreneur—opportunity—resources) to analyze this case. Pay particular attention to the entrepre neur’s traits and how he gathered resources for his venture. Discuss Jim’s fund-raising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment? Discuss the growth strategy. What additional mar ket(s) would you recommend pursuing as they move ahead? On his way through Logan Airport, Jim Poss stopped at a newsstand to flip through the June 2004 Notional Ge ographic cover story that declared, “The End of Cheap Oil.” Inside was a two-page spread of an American family sitting among a vast array of household posses sions that were derived, at least in part, from petroleumbased products: laptops, cell phones, clothing, footwear, sports equipment, cookware, and containers of all shapes and sizes. Without oil, the world will be a very different place. Jim shook his head. and here we are burning this finite, imported, irreplace able resource to power three-ton suburban gas guzzlers with “these colors don’t run” bumper stickers! Jim s enterprise Seahorse Power Company {SPC) was an engineering start-up that encouraged the adop tion of environmentally friendly methods of power gen eration by designing products that were cheaper and more efficient than 20th-century technologies...
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...1:38 Part II TIio Opportumtv Case Jim P Preparation Questions 1. 2. 3. Apply the Timmons entrepreneurship framework (entrepreneur—opportunity—resources) to analyze this case. Pay particular attention to the entrepre neur’s traits and how he gathered resources for his venture. Discuss Jim’s fund-raising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment? Discuss the growth strategy. What additional mar ket(s) would you recommend pursuing as they move ahead? On his way through Logan Airport, Jim Poss stopped at a newsstand to flip through the June 2004 Notional Ge ographic cover story that declared, “The End of Cheap Oil.” Inside was a two-page spread of an American family sitting among a vast array of household posses sions that were derived, at least in part, from petroleumbased products: laptops, cell phones, clothing, footwear, sports equipment, cookware, and containers of all shapes and sizes. Without oil, the world will be a very different place. Jim shook his head. and here we are burning this finite, imported, irreplace able resource to power three-ton suburban gas guzzlers with “these colors don’t run” bumper stickers! Jim s enterprise Seahorse Power Company {SPC) was an engineering start-up that encouraged the adop tion of environmentally friendly methods of power gen eration by designing products that were cheaper and more efficient than 20th-century technologies...
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...owning the very divisions that had what we needed to know about strategy. Portfolio planning, seemed to fit so nicely in their growth/share matrices. Threatthe experience curve, PIMS, Michael E. Porter’s five forces – ened by smaller, less hierarchical competitors, many corporate tools like these brought rigor and legitimacy to strategy at stalwarts either suffered devastating setbacks (IBM, Digital, both the business unit and the corporate level. Leading comGeneral Motors, and Westinghouse) or underwent dramatic panies, such as General Electric, built large staffs that reflected transformation programs and internal reorganizations (GE growing confidence in the value of strategic planning. Stratand ABB). By the late 1980s, large multibusiegy consulting boutiques expanded rapidly ness corporations were struggling to justify and achieved widespread recognition. How EDITOR’S NOTE: This influential their existence. different the landscape looks today. The 1995 article (originally published Not surprisingly, waves of new approaches armies of planners have all but disappeared, as “Competing on Resources: to strategy were proposed to address these swept away by the turbulence of the past deStrategy in the 1990s”) intromultiple assaults on the premises of strategic cade. On multiple fronts, strategy has come duced the resource-based view planning. Many focused inward. The lessons under fire. of the firm to practitioners hungry from Tom Peters and Bob Waterman’s “excelAt the business unit level...
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...Unit 11: Advertising and Direct Marketing Advertising: Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity. This helps marketers bond with customers and boost sales. Advertising is useful in communicating factual information about the product or reminding consumers to buy their favorite brand. Advertising sometimes suffers from a credibility problem because cynical consumers tune out messages they think are biased or are intended to sell them something they don’t need. Advertising can be expensive; therefore, firms need to take great care to ensure their messages are effective. Mass consumption and geographically dispersed markets make advertising particularly appropriate for marketing products using the same promotional messages to large audiences. Types of Advertising: Product Advertising Product advertising is an advertising message that focuses on a specific product. This is the type of advertising the average person usually thinks of when talking about most promotional activities. Institutional Advertising Institutional advertising is an advertising message that promotes the activities, personality, or...
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...Research Paper: Healthcare Services and The Affordable Care Act (ACA). Table of Contents: Abstract……………………………………………………………………………………...3 Introduction………………………………………………………………………………….3 Background of the Affordable Care Act …………………………………………………4 The Affordable Care Act………………………………………………………………….. 5 Methodology………………………………………………………………………………...8 Collection of Data…………………………………………………………………………..9 Primary………………………………………………………………………………10 Secondary…………………………………………………………………………..11 The Environmental Working Group………………………………………………………12 Primary Survey…………………………………………………………………….13 Questions and Answers…………………………………………………………...14 Findings from the collection of information and data…………………………………..15 Conclusion and recommendations……………………………………………………….17 Appendix A: SWOT Analysis……………………………………………………………..19 Appendix B: EWG’s Business Strategy …………………………………………………26 Appendix C: EWG’s Business Analyses………………………………………………...32 Appendix D: References…………………………………………………………………..37 Abstract Healthcare has been a topic of debate since a long period of time. The recent changes in the government legislation have specified some employer-based requirements for the healthcare provision to employees. Many organizations have also been impacted by the legislative amendments. The following section will cover the introductory knowledge of the Affordable Care Act along with its objectives. Furthermore, we will discuss the impact of this act has on the American society...
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...Letter of Transmittal Sep. 1, 08 Ms. ............... Lecturer Department of BBA Stamford University Bangladesh Madam, We are very glad to inform you that we are going to submit the study report titled "Management Practices in Business Organizations" based on the management practices in Taj King Industries (Pvt.) Ltd a reputed melamine wares manufacturer & exporter In this study report, we have tried to include all the factors we thought essential for previously mentioned title. We have analyzed the factors based on managerial theories & managerial key functions with the proposed options & the events though few things might be omitted due to our limited knowledge & access of information. We are always prepared to provide any kind of information or documents to you on your demand. We will be very grateful if our limited effort is able to draw your kind attention. We expect that you will be kind enough to help us by detecting faults containing in this study report. Your valuable advice will encourage us further. Thanking you Arifur Rahman Md. Al-Amin Tamal Rahan Turzo Rizwana Chowdhury Md. Saidul Mursalin Saber-Al-Mamun Prelude: The name of Taj is entwined with the glory of-the Taj's product. A man gifted with an inherent entrepreneurial sense, Mr. Ataur Rahman started a trading house in 1973, which continued to expand in scope and nature as time went along. In 2000, Taj went into production of melamine-ware. The success was immediate as there...
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...CR TOPIC-WISE EXERCISES (700-800 LEVEL) 1 The 700-800 Club Critical Reasoning Critical Reasoning Topic 1: CONCLUSION 1. • • • • • 2. In the United States, about $5,200 per person per year is spent on health care, while in Britain the amount is about half that. A recent study indicated that middle-aged white Americans have a significantly higher rate of diabetes and heart disease than do middle-aged white Britons. Even after eliminating from the study the lifestyle differences of diet, exercise, smoking, and drinking, the data showed that the Americans have poorer health than their British counterparts. The statements above, if true, best support which of the following assertions? Health care spending in the United States should be reduced by 50%. More expensive health care causes a higher incidence of certain diseases. The money spent on health care in the United States is not being used effectively. The average health care spending for middle-aged white Americans is probably less than the average health care spending for Americans in general. Something other than diet, exercise, smoking, and drinking must account for the difference in health for the two groups in the study. Spokesperson: In the 2006 election of the city mayor, 55% of the voters were female. All the voters were between ages 18 and 70 and 2/3 of them supported the incumbent mayor. The incumbent mayor won the election with a substantially greater number of votes than any other...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) After examining customerdriven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. In this and the next chapter, we’ll study how companies develop and manage products and brands. Then, in the chapters that follow, we’ll look at pricing, distribution, and marketing communication tools. The product is usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? As it turns out, the answer is not so simple. Chapter Preview 8 Products, Services, Building and Brands Customer Value Before starting into the chapter, let’s look at an interesting brand story. Marketing is all about building brands that connect deeply with customers. So, when you think about top brands, which ones pop up first? Perhaps traditional megabrands such as Coca-Cola, Nike, or McDonald’s come to mind. Or maybe a trendy tech brand such as Google or Facebook. But if we asked you to focus on sports entertainment, you’d probably name ESPN. When it comes to your life and sports, ESPN probably has it covered. W The ESPN Brand: Every Sport Possible—Now Television: From its original...
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