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Cooporate Change

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Submitted By h5192
Words 644
Pages 3
Factors Influencing Corporate Culture Change
Keywords
Corporate culture, organizational culture, culture change, factors of organizational culture change
Introduction
The main reason in reviewing this article, Factors of Organizational Culture Change, by Kulvinskienė and Šeimienė is to understand how the authors have clearly explored the factors that play the biggest role in influencing change in corporate culture. Without understanding the reasons behind successful or unsuccessful corporate culture change, the management of an organization cannot properly understand the role played by the culture in creating and sustaining acceptable performance
Abstract
In overall, the article argues that corporate culture is an important factor towards any strategy implementation in an organization. The need to have a comprehensive organizational culture is, therefore, imperative to all companies. In support of this argument, the article primarily provides factors that have large impact on cultural change in organizations. Based on research on a furniture manufacturing company, Kulvinskienė and Šeimienė (2009) identify the main contributing factors to be incorporation of new technology and inclusion of outside persons in an organization.
Reflections
From a personal perspective, the article makes plausible arguments on the factors that drive cultural change in companies; hence, I agree with the article’s findings. Firstly, based on the furniture manufacturer, change in corporate culture depends on many factors. Macro-environment factors including social, economic, scientific, legal-political, technological, natural, and international factors influence the culture indirectly. Nonetheless, they play a minimal role in influencing the change in a company’s culture. On the other hand, micro-environment factors, such as consumers, employees, leaders, partners, customers, and

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