...Customer Experience as a Means of Brand Differentiation Key Words: customer experience, branding, differentiation, experiential platform. Esma Cavusoglu Postal Address: Kure İletisim Grubu Elmadag, Cumhuriyet Cad. Pegasus Evi 48/3B Taksim 34367 Istanbul / Turkey Customer Experience as a Means of Brand Differentiation Abstract In today’s customer–dominated business world, there exists the “brand indifferentiation” problem that concerns the difficulty of the customers to perceive the differences between a certain brand and its competitors. This situation calls for a close look at the relationship between the consumer behaviour, branding and differentiation. Taking into consideration the proliferation of products, increasing information flow through digital technologies, fast commoditization and competition in today’s world, differentiation and brand positioning relying on traditional frame, have no longer been resulting the expected performance. Constitution of brand differentiation in the minds/hearts of customers entails to re-evaluate the meaning of consumption for consumers, how consumers make their choices, what the brand the consumer prefered means to him, and what can make a brand different than the others for a customer. In this paper, these issues are examined and the solution to indifferentiation is linked with the concepts of “experience” and “experiential marketing”. Key Words: customer experience, branding, differentiation, experiential...
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...rooms. Contact your resident manager if your room is too hot or too cold. 2. Alcohol Students are expected to comply with state and local laws regarding the use of alcohol. Possession or consumption of alcoholic beverages in any residence hall or on college grounds is prohibited. In accordance with federal law, if a student is under 21 and documented for an alcohol violation, their parents may be notified. (See: Student Code of Conduct, II. Alcohol) 3. Attendance a. Failure to attend class on a regular basis may result in expulsion from college housing. Attendance will be checked at mid-term. b. All residents in family or student housing must attend the monthly housing meetings unless excused by a resident coordinator 4. Borrowing Furniture c. For inventory and maintenance reasons, all furniture in rooms/suites and common areas should remain where it was originally located as well as closet doors this includes adding and removing fixtures. d. Fluorescent light bulbs are not to be replaced with black light bulbs. e. Violators will be charged per item. Residents who damage/vandalize housing facilities should expect disciplinary action. If the members of the community and residential life staff are unable to determine the...
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...Spring 2012 * MBA 731, Problem Set #1 * Due Date: After chapter 4 has been covered. 1. Suppose that the long-run world demand and supply elasticities of crude oil are -0.906 and 0.515, respectively. The current long-run equilibrium price is $30 per barrel and the equilibrium quantity is 16.88 billion barrels per year. a. Derive the (linear) long-run demand and supply equations. b. Suppose the long-run supply curve you derived above consists of competitive supply plus the quantity of OPEC supply. If the long-run competitive supply (not including OPEC’s production) is: QS = 7.78 + 0.29p, What must be OPECʹs level of production in this long-run equilibrium to maintain the price of $30? 2. Sweet Corn is a product of the Small Farmers Association. Producers in the area are able to switch back and forth between Corn and wheat production depending on market conditions. Similarly, consumers tend to regard Corn and wheat (bread and corn products) as substitutes. As a result, the demand and supply of Sweet Corn are highly sensitive to changes in both Corn and wheat prices. Demand and supply functions for Sweet Corns are as follows: QD = -1,450 - 25P + 12.5PW + 0.1Y QS = -100 + 75P - 25PW - 12.5PL + 10R where P is the average wholesale price of Sweet Corn ($ per bushel), PW is the average wholesale price of wheat ($ per bushel), Y is income (GDP in $ billions), PL is the average...
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...Communications Coordinator Tremeise Lane-Jackson HCS/320 May 08, 2013 Pukar Ratti In today’s news, reports address a significant negative effect that causes individual of my medications companies to uses a specific population. Therefore, being a Communications Coordinator of a national drug manufacturer, addressing the news reports for the public regards to the situation. Discussing the advantages and disadvantages of using traditional, electronic, and social media of health care communication and providing the effects of HIPAA laws and other regulations on the use of other media for health care communication? There are all types of communication method of the health care organization listed above has on the advantages as well as disadvantages. The advantages are resulting from how rapidly the news can be addressed. Therefore, the disadvantages are resulting from the regulations on the use of specific methods of communication. The negative side effects of the tested drug to a significant population need immediate attention. However, the matter is addressed as needed immediate attention; because once the information is advertised...
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...14 Why start at ‘Dasein’? • “Zunächst und zumeist”: The quest to start without assumptions makes Heidegger examine how we live ‘first and foremost’ and ‘most of the time’. • Where else should we start? 15 Being-in-the-world ‘Always already in the world’ -> ‘Being-in-the-world’ And by ‘world’ we don’t mean a physical space that we can move around in. We rather mean something like ‘context’ NB. In “What We Talk About When We Talk About Context”, Paul Dourish makes the distinction between context as a representational (positivistic) and as an interactional (phenomenological) problem 16 The iconic example of a hammer What makes a hammer a hammer? Ein Ding / Thing? No, Zeug / ‘Equipment’ ”Equipment is a solicitation to act” 17 The door handle 18 An experiment! Vorhandenheit -> Zuhandenheit Present-at-hand -> Ready-to-hand 19 The origin of science Heidegger: Firstly and most of the time we are not scientists. Science only starts when the equipment breaks down. Consequence: Technology precedes science. Both historically and logically. Don Ihde: ”All science is technoscience” ”No instruments, no science” 20 Heidegger: Die Frage nach der Technik Another iconic contribution to the philosophy of technology. Most often as a punching bag. Many criticize Heidegger’s attempt to talk about the ”Technik” in singular. But when connected to Sein und Zeit, one can see that Heidegger is talking about a way to...
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...Communications Coordinator Alitha King HCS/320 June 25, 2012 Kristina Gray Communications Coordinator In this paper I will be discussing the advantages and disadvantages for the drug Yaz. Yaz is a birth control pill that women take to improve their menstrual cycle, and to prevent pregnancy. Yaz has many mild side effects like cramping to nausea; this drug is known for very serve side effects that include migraine headaches, uncontrollable uterine bleeding, kidney disorders, stroke, and possibly death (Drugwatch, 2013). Yaz is also known to put women at a higher risk of hypertension (high blood pressure), blood clots, liver function, disturbances, liver tumors, anaphylactic reactions, changes in glucose levels that can lead to diabetes and worsen lupus (Drugwatch, 2013). The advantage for using social media is that it will spread all over the social networks like Twitter, Instagram, Facebook, and Path. Females that have any of those social network accounts will be the main ones to help put the word out about Yaz encouraging other women to avoid taking this type of birth control. For example, promoting that Yaz has a recall on their drugs will help prevent women lives and their health. Yaz company does not care rather it is taking women lives and making their health at high risk, Yaz company only cares about rather their product is going to sell or how much money they going to make. Disadvantages for putting it on social media, the person who owns the social network...
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...At my last job I was The Club Coordinator of a huge community, part of my job was to rent party rental rooms for residents, two months before Christmas a residents came in to my office and wanted to rent a room for a Christmas party that was already booked for other resident, she decided to rent another room but she wanted me to put her on a waiting list just in case if the other room was cancelled, she had to travel to Venezuela for business purpose and she put in charge her granddaughter for any concerns related to the party rental , after 3 weeks she called me asking for the other room, I explained to her that the other resident didn’t cancel, she asked my for the room that she booked just to make sure that everything was fine, my surprise was that other resident was already booked in the room that she rented, I asked her if she cancelled the room because other resident rented, she went mad saying that she never cancelled the room and she wanted answers of what was going on, I told her to calm down that I will solve the problem, I called my coworker who worked in the same office , and he said that a resident wanted to rent the room, so he called the granddaughter to ask her if they still wanted to keep the room and she said that she didn’t know anything about a party rental ,that we can rent it to other resident if we want it. I had to call the CEO of my company and explain to her the situation, I came up with an idea, we had a lobby in the club house that we never use, its...
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...01004545105 eslam_elwan99@hotmail.com Personal profile : Seeking a challenging opportunity that allows me to use my experience, skills and abilities in a team spirit and to develop my skills so I can be able to reach a higher standard of professionalism, productivity and knowledge, to be active & beneficial member in my team. Education background B.sc in Commerce (July 2009) – Cairo University. Accounting - Grade: Good. Human Resources Management Diploma (HRM) at AUC ( 2015 ) Diploma Description Strategic Management Recruitment & Selection Compensation & Benefits Management Employee and Labor Relation Human Resource Information Systems (HRIS) Training & Development EXPERIENCE o HR Coordinator at (Rameda Pharmaceuticals) ( Jan 2014 till now ) Job description: o Assist in hiring process by coordinating job posting on Web site, reviewing resumes, performing telephone interviews and reference checks. . Responsible for effective and fast recruitment processes both internally and externally Assist with preparation of HR metric data reports as required. Enter data into the HR system so that accurate records are maintained. Handle staff attendance and leaves on system. Verifying staff & white collar on finger print. Responsible for OFOQ system database (HRIS). Assist HR Manager in Appraisal system. Updating Chart. Support in training program Verified data entry of new hires, terminations...
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...Improving Organizational Performance Kenyetta PYSCH/ 428 May 06, 2013 Marianne Narick Improving Organizational Performance Organizations prove successful by the business structure, communication with employees and job satisfaction. There are many ways to accomplish such goals with team building strategies and communication. According to www.boundless.com, “Job satisfaction can be influenced by a person's ability to complete required tasks, the level of communication in an organization, and the way management treats employees. It isn't always easy to measure job satisfaction as the definition of satisfaction can be different for different people. If an organization is concerned about job satisfaction of their employees, management may want to conduct surveys to determine what type of strategies to implement”. Airdevils Inc, is an aerial stunts performance facility in Salt Lake City, Utah. The company was founded in 1995 by one of the best female stunt performers, Celsey Evans and five other performers of the same expertise. By the next year, Airdevils’ workforce expanded to 115 crew members. With a thriving business and company workforce expansion, the founding partners retired from stunt performances and formed the top management staff. For the past two years business came to a stand-still existing and new customers not impressed with the stunts, key employee turnover was at an all-time high and to top things off current employee job satisfaction low. According to...
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...William Helmer, SID #58415 July 18, 2010 BAM315 Principles of Management Unit #3 Question #2: List and describe the four most common types of teams likely to be found in today’s organizations. A work team is a group of people organized by an employer to work together collectively to achieve prescribed goals set by the employer. Work teams are created for both long and short term projects. Generally a work team is characterized by open-ended discussions and collaborative problem-solving and decision-making. The four most common types of work teams are problem-solving teams, self-managed teams, cross-functional teams, and virtual teams. Problem-solving teams were the most common choice of companies when work teams first became popular. Problem-solving teams are usually comprised of a small group of employees (5 to 12), who work in the same department or unit in the company. They will meet at scheduled intervals to discuss and share ways of improving quality, efficiency, and the overall work environment. Companies are relying more and more on problem-solving teams to help solve organizational problems. As their name implies, these teams are usually used to just brainstorm ideas and solutions and are rarely given the authority to implement their suggestions into policy. Self-managed teams are usually larger groups, (10-15 employees), and are responsible for completing the assigned task and managing...
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...Orange Telecom Background Orange is the key brand of France Telecom, one of the world's leading telecommunications operators. With more than 131 million customers, the Orange brand covers internet, television and mobile services in the majority of countries where the Group operates. At the end of 2009, France Telecom had sales of 44.8 billion euros (33.7 billion euros for the first nine months of 2010). At 30 September 2010, the Group had a total customer base of 203 million customers in 32 countries. These include 144.5 million mobile customers and 13.3 million broadband internet customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. The brand was created when Hutchinson Telecom acquired a controlling stake in Microtel Communications Ltd during the early-1990s and rebranded it Orange. It became a subsidiary of Mannesmann in 1999 and was acquired by France Telecom in 2000. With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through...
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...Do Nuclear Power Plants Affect The Surrounding Environment? From rivers and lakes, to forests and woodlots, Ontario is abundant with rich and vibrant ecosystems. However, as human development spreads to every corner of the province, these lively habitats are in risk of not only endangerment, but now extinction. One of the main concerns of the threat of the wild environment in Ontario is the introduction of nuclear plants. Animals are also being affected by the nuclear plants because of the radiation, which causes animal DNA to change and creates an impact on eggs hatching and new born mammals. Nature is set as a scale. If one aspect falls out of balance, an equal and equally devastating reaction is set to happen on the other end. In turn, this depletion would end up affecting us as people and global citizens. People are affected by nuclear power plants, mainly because of the radiation and radioactive materials that come from the power plants. People are at risk of getting cancer, inhaling and ingesting radioactive materials and cell mutations. These power plants not only affect animals and humans, but also have an impact on bodies of water, like rivers, lakes and oceans that are near the nuclear power plants. The water consumption and water temperature are affected because of the water needed for the cooling and steaming systems in the power plants. However, the aquatic life that lives in the water that is being used for the nuclear plants are mainly affected and harmed. Despite...
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..."Improving Organizational Performance" Simulation Summary Airdevils Inc. is located in Salt Lake City, Utah founded by Celsey Evans in 1995. There are 115 employees who provide aerial stunts throughout different industries. However, in the last two years Airdevils customers have not been satisfied with their performance and it has also been brought to Celsey Evans that job satisfaction among the employees is low. Job Satisfaction There has been a drop in performance for Airdevils stunt performers. It has been said that employees do not have job satisfaction. Employees were given a survey to determine the reason why job satisfaction was low. The results of the survey were that stunt performers are not receiving what they joined the company for and the stunts are routine and do not excite the performers. The recommendation for the organization is for Celsey Evans to possibly send stunt performers for training in more thrilling stunts given what the budget can allow. Budget Airdevil performers are dissatisfied with the organization and see the organization as inflexible and rigid. A set budget has been put together by Celsey Evans allowing the company to recommend interventions for the stunt performers. Given the budget, some interventions Airdevils can participate in are training in other stunts, enter new line of stunts, and performance based incentives. The company has recommended these interventions because in a previous survey, employees did not have job satisfaction...
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...Improving Organizational Performance at AirDevils Linking job satisfaction and organization productivity directly to an employee’s psychological state within the workplace is possible using theory of motivation. Rectifying psychological causes such as dissatisfaction motivate employees to perform tasks well, thus leading to productive behavior. Rectifying psychological factors can remove workplace stressors and relieve issues employees face in the workplace. AirDevils is a company full of dissatisfied and stressed employees. Although they may seem linked, the cause for dissatisfaction is not the cause for stress or vice versa as two specific groups make up the company. The performers make up one group and the supporting crewmembers make up the other. Dissatisfied performers create a downward spiral in productivity, and stressed crewmembers are unavailable or missing from work. The job characteristics theory of motivation is applicable to both groups to create improved job satisfaction and organizational productive by lowering stress. Improving the performers behavior by incorporating new stunts in routines can create a better aerial performance. In turn, AirDevils may begin to win awards in competition with the new routine, leading to improved job satisfaction. Some crewmembers are also aspiring performers, but too many are not able to keep pace because of injury and job stress. To reduce dissatisfaction and stressors, AirDevils must alleviate problems between performers and...
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...Improving Organizational Performance Kyle Petty PSY/428 July 27, 2011 Dr. Jerry Punch Improving Organizational Performance The Airdevils is a stunt organization whose quality of performance has plummeted in past two years. The founder, Celsey, has made some assumptions that the performance decline is a reflection of the heavy recruitment throughout the year and the unfamiliarity between the team members. Celsey was confident that the team members of Airdevils would resolve matters with passage of time; however, after two years the problems surfaced, matters have become worse and the time had come to figure out the root cause of the problems. Celsey administered the Job Description Index (JDI) survey to Airdevils employees and the results reflected a very low-level of job satisfaction, especially the stunt performers (Apollo Group Inc, 2005). The organization, through an outside consulting firm progresses through four phases to address and improve employee’s job performance. In phase one the Airdevils hired Dream Teamworks (DT) to assist in identifying the reason for the low job satisfaction in the stunt performers group. After interpreting the JDI survey DT concluded the cause of low job satisfaction among stunt performers was the lack of exciting challenges in their current job profiles. The main driver for this is the rigid organizational structure that has evolved...
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