...new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will need to take a hard look at the numbers. Company Background TruEarth was founded in 1993 in St. Louis, Missouri, by Gareth DeRosa, a young entrepreneur. DeRosa saw an opportunity to market healthier gourmet pastas and sauces made from superior ingredients: ...
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...or ineffective management. This case, though based on real events, is fictionalized, and any resemblance to actual persons or entities is coincidental. There are occasional references to actual companies in the narration. Copyright © 2009 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. V. KASTURI RANGAN SUNRU YONG TruEarth Healthy Foods: Market Research for a New Product Introduction Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food ...
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...Buffalo casserole * 12 ounces whole-wheat elbow noodles * 2 tablespoons canola oil * 3 medium carrots, sliced * 3 medium stalks celery, sliced * 1 large onion, chopped * 1 tablespoon minced garlic * 2 pounds boneless, skinless chicken breast, trimmed and cut into 1-inch cubes * 1/3 cup cornstarch * 4 cups low-fat milk * 1/8 teaspoon salt * 5 tablespoons hot sauce, preferably Frank’s RedHot * 3/4 cup crumbled blue cheese (about 4 ounces) * * * More Healthy Recipe Ideas * Healthy Italian Pasta Recipes * Healthy Pomegranate Recipes * 3 Step Dinner Recipes * Heart Healthy Dinners * Healthy Recipes for Fettuccine You Might Also Like * Turkish Pasta with Bison Sauce * Florentine Lasagna Roll-Ups * Mediterranean Baked Penne * Fettuccine Timbale * Spinach & Cheese Stuffed Shells Preparation 1. Preheat oven to 400°F. 2. Bring a Dutch oven of water to a boil. Cook noodles until barely tender, about 2 minutes less than package directions. Drain, rinse and set aside. 3. Heat oil in the pot over medium heat. Add carrots, celery, onion and garlic and cook until beginning to soften, about 5 minutes. Add chicken and cook until no longer pink on the outside, 5 to 7 minutes. Whisk cornstarch and milk in a medium bowl; add to the pot along with salt. Bring to a boil over medium-high heat, stirring often, until bubbling and thick enough to coat the back of a spoon, about...
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...they were plants and trees on the roof of Carrabba’s. I thought it was unique because it is something I don’t see very often. As I walked in I can hear the Italian music playing, which added on to the Italy feeling. The restaurant was loud because of all the conversations being carried throughout the restaurant. But I was still able to hear the music playing and have a conversation with my boyfriend. It also made me comfortable because when I have dinner at home, my family is always loud. Overall, I thought the restaurant was maintained clean and had a great layout. Carrabba’s offers a variety of Italian entrees, in large portions. The menu contains entrees, such as lobster ravioli or chicken parmesan. They offer a wide range of stuffed pasta, spaghettis, seafood, and pizza. Upon arrival, I was served warm bread with their signature Italian spices mixed with olive oil. I started off with an appetizer called the” Antipasti Plate, which contained their calamari, bruschetta, and mozzarella marinara. Next, it was...
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...Did your mom ever tell you to not pet stray dogs? Well mine did of course, and I listened just as well as any 4 year old would. I was a very hard headed kid at that age, and I never listened to what I was told. We lived in a small town 200 miles west of Middlin, Texas; it was a quiet town with a population around 1,000 people. If you’ve ever been to Texas then you know that it’s about 90% desert, it’s a dry and dusty place. Stray dogs are everywhere be aware and whatever you do don’t pet stray dogs. It was the summer of 1991 in Middlen, Texas the temperature was around 100 degrees. I was soaked from head to toe with sweat from ridding my dirt bike all day. I had gotten a 50cc Suzuki dirt bike from my dad just a year prior and I was loving it. I rode my dirt bike all summer long that year. There was a pit not too far from my house that I could ride in that had some whoop-de-woops, and some jumps. This pit was huge, I mean it was a giant pit, it looked like a comet had struck the earth it was so big. I spent what seemed to be all day at the pit riding my dirt bike. When I finally got home I decided to cool off in the sprinklers, I ran into the house as fast as I possibly could to change clothes. As I got into the house I yelled Mom! Can I go outside and play in the sprinkler, she said yes but I had to eat supper first Dang it, I said under my breath as I continued down the long hallway. When I got to my room I looked everywhere for my Teenage Mutant Ninja Turtles swimming...
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...The wheat roller mill manufactured by our company is free from any artificiality and therefore helps in mental as well as physical growth of the family members. We are engaged in offering premium quality fine wheat with perfect homemade taste. Wheat roller mill manufactured by us is 100% free from harmful ingredients Contains high nutritional level. Helps in regular growth of body. Perfect for making soft as well as nutritious chapatti WHEAT ROLLER MILL is extensively used in flour mills to grind wheat into flour. Wheat kernels fall into the grinding zone formed by a pair of rolls rotating toward each other at different speeds and are subjected to grinding action. In roller mills, wheat seeds are grinded in the gristing phase by pairs of fluted rollers, thus being obtained a wide range of particles with sizes from < 200 μm to > 2000 μm, [1], consisting in coat particles (of larger sizes) and endosperm particles (of smaller sizes), to be further separated with plansifters. The milling process aims to grind the endosperm into finer particles of flour and semolina, while the coating and the seed particles must remain in large sizes to be separated by sifting. In gristing passages, milling rollers with fluted surface are used, and in milling passages, rollers with smooth surface are used. Wheat roller mill involves several pairs of rolls used in sequence. From the first to the last pair of rolls, the roll gap is set successively narrower as the particle size of the feed stock...
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...Meatballs Spaghetti Ingredients: Coarse salt and ground pepper 1/4 cup finely grated Parmesan, plus more for serving 1/4 cup chopped fresh parsley 2 garlic cloves, minced 1 large egg 1 pound ground beef chuck 1/4 cup plain dried breadcrumbs 1 tablespoon olive oil 500g tomato sauce 3/4 pound spaghetti Procedures: Set a large pot of salted water to boil. In a bowl, combine Parmesan, parsley, garlic, egg, 1 teaspoon salt, and 1 teaspoon pepper. Add beef and breadcrumbs; mix gently. Form into 16 balls. Form each tablespoon of mixture into balls. Deep-fry until golden brown. Set aside. Add the tomato sauce , combine with the meatballs and simmer over low heat. Cook pasta until al dente. Drain, and return to pot; add meatballs and sauce, and toss gently. Serve with Parmesan. Mozzarella Sticks Ingredients: 2 eggs, beaten ¼ cup water 2/3 cup all-purpose flour 1/3 cup cornstarch 1 pack mozzarella cheese 1 ½ breadcrumbs Procedures: In a small bowl, mix the eggs and water Mix the flour and cornstarch, separate the breadcrumbs Heat the oil to 365 degrees F (185 degrees C) Coat each mozzarella stick in the flour mixture, then the egg mixture, the in the breadcrumbs and finally into the oil. Fry until golden brown, about 30 seconds. Remove from the heat and drain on the paper. Mango Graham Cake Ingredients: 2 packs Graham crackers 5 pieces Ripened Mangoes (sliced) 2 250 ml All-purpose cream 1 can Condensed milk 2 teaspoon crushed Graham crackers...
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..."Choice, happiness, and spaghetti sauce" In the video, Mr.Gladwell speaks about choice and happiness. He mentions how Pepsi chose to get aspartame for their drink. He said that Pepsi had to choose on how much aspartame they should add in their drink for people to like it. Finally they thought why they shouldn’t try a new product. They came up with Diet Pepsi. They started experimenting with Diet Pepsi. While analyzing data of Diet Pepsi they came across a new question; why where they looking for the perfect Pepsi , when they should have been looking for the perfect Pepsis. Instead of looking at one choice they should have been looking at many choices. Later, Mr. Gladwell talks about Campbell’s Soup and their tomato sauce which were of two different kinds, Prego and Ragu. They strived in making the best tasting sauce ever for which they added different quantities of ingredients in their sauce. This took them a high two to three decades of great effort to figure out the choice of the consumer. Then they started adding flavor to the sauce where they dint go with the highest average. They had to stick to choose the best flavor instead of the best sauce. Mr.Gladwell quotes that a "surer way to true happiness" can be found by embracing diversity. In marketing terms, companies might be able to make profits by embracing the differences in consumer's preferences. A major challenge in the FMCG was that it was asking what the customers want. The fact is that the customers...
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...Hot Appetizers Page 2 Cold Appetizers, Specialty Trays & Sandwiches Page 3 Salad Selections Page 4 Special Day Buffet Page 5 Traditional Buffet Page 6 Hot Lunch Buffet Page 7 Pick 2 Pasta Buffet Page 8 Premium Buffet Page 9 Mexican Fiesta Menu Page 10 Taste of the Orient Menu Page 11 Pick Your Picnic Menu Page 12 Dessert Selections Page 13 Beverage & Bar Pricing Page 14 Additional Information Page 15 Please call us at (314) 644-1400 to place an order or plan an event! HOT APPETIZERS- PRICED PER 50 PIECES Hot Cheesy Garlic Bread $22 Golden Toasted Ravioli $30 Bacon Wrapped Water Chestnuts $66 Cannelicchi (Chicken & Artichoke Fried Cannelloni) $35 Spanakopita (Greek Pastry with Onion, Cream Cheese, Feta & Spices) $70 Crab Cakes (Blended with Peppers & Spices) $82 Stuffed Portabella Mushrooms (Salsiccia & Smoked Provolone) $77 Spinach Artichoke Dip con Crostini $65 Bacon Wrapped Scallops $82 Nonna Tucci’s Meatballs (Mushroom Marsala or Tomato Sauce) $44 Chicken Wings (Honey BBQ, Lemon Pepper, Teriyaki or Spicy) $45 Veggie or Chicken Quesadilla (Served with Sour Cream & Salsa) $85 Feta Cheese and Sundried Tomato in Phyllo $65 Breaded Parmesan Artichoke Hearts $76 Breaded Chicken Fillets (Severed with BBQ or Mt. Vesuvius Sauce) $60 All Beef Franks in a Blanket (Served...
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...1000 Real GMAT Sentence Correction Questions 1. 1 A “calendar stick” carved centuries ago by the Winnebago tribe may provide the first evidence that the North American Indians have developed advanced full-year calendars basing them on systematic astronomical observation. (A) that the North American Indians have developed advanced full-year calendars basing them (B) of the North American Indians who have developed advanced full-year calendars and based them (C) of the development of advanced full-year calendars by North American Indians, basing them (D) of the North American Indians and their development of advanced full-year calendars based (E) that the North American Indians developed advanced full-year calendars based 2. A 1972 agreement between Canada and the United States reduced the amount of phosphates that municipalities had been allowed to dump into the Great Lakes. (A) reduced the amount of phosphates that municipalities had been allowed to dump (B) reduced the phosphate amount that municipalities had been dumping (C) reduces the phosphate amount municipalities have been allowed to dump (D) reduced the amount of phosphates that municipalities are allowed to dump (E) reduces the amount of phosphates allowed for dumping by municipalities 3. A collection of 38 poems by Phillis Wheatley, a slave, was published in the 1770’s, the first book by a Black woman and it was only the second published by an American woman. (A) it was only the second published by...
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...Ingredients * 1 400-gram pack macaroni * Meat filling: * 1/4 cup oil * 4 cloves garlic, minced * 1 small onion, chopped * 1 green bell pepper, diced * 1/2 kilo ground beef * 1/4 kilo ham, cubed * 2 cups tomato sauce * 2 tablespoons catsup * 2 pieces bay leaf * salt and pepper to taste * Becamel Sauce: * 1/2 cup butter * 4 tablespoons all-purpose flour * 1 big can avaporated milk * 1 1/2 cups chicken broth * 1 can cream of mushroom soup Instructions 1. Boil macaroni as directed in the package. 2. Drain then set aside. 3. Prepare Meat Filling: 4. In a skillet, heat oil. 5. Saute garlic and onions. 6. Add pepper and cook until tender. 7. Add ground beef and ham and cook until browned. 8. Add tomato sauce, catsup, bay leaves and seasoning. 9. Bring to a boil, lower heat then aloow to simmer for a few minutes. 10. If sauce get too thick, add a little water. 11. Add this mixture to the cokked macaroni. 12. Mix very well then transfer to an ovenproof glass dish. Set aside. 13. Prepare Bechamel Sauce: 14. Melt butter then add flour. 15. Stir to remove lumps. 16. Add milk and chicken broth while stirring continuously. 17. Add cream of mushroom soup and cook until smooth and thick. 18. Poor evenly over the macaroni in the dish. 19. Top with some grated cheese then bake in a preheated 350 degrees F oven for 20 to 30 minutes or until top is lightly...
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...200765 - HOSPITALITY OPERATIONS AND REVENUE MANAGEMENT Take-home applied exercise (1) due in week 3 (Refer to F&B abstract on pg. 49 of the Text Book). Rosabella Restaurants is a popular Italian restaurant chain located in the south-western United States. Typical Italian food such as ravioli, lasagne, and fettuccine Alfredo can be purchased at a reasonable price at these family-friendly restaurants. All of the restaurants are owned and operated by Rosabella Restaurants, Inc. Ms. Jennifer Churchman, a regional controller for Rosabella Restaurants, has seen decreasing profits from one of the properties in her region and is in the process of determining the cause of this problem. Ms. Churchman requested financial information from the property, including a food menu abstract, to get the entire picture of the restaurant’s operations. The restaurant general manager provided all of the requested information. Below is the food menu abstract for dinner entre´es over the last three months. Ms. Churchman has asked you to analyze the food menu abstract and given you the following questions to answer: QUE S T I O N S: 1. Do there appear to be any abnormalities with the report? Look for any items that seem unusual, such as item food cost (1/2 mark). 2. Analyse the report. Which items have the highest contribution margin? Use examples to critique this figure in-terms of its popularity (1mark). 3. Which items have the lowest contribution margin? Use examples to critique...
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...Portfolio of Operational Plans in a business | Due Date: | November 8, 2011 | Grade: | 100% | Assessment One- Production Processes Description of Product/Service: A product can be defined as anything that can be offered to a market that might satisfy a want or need. The product that I am choosing to sell in my restaurant is pasta all’amatriciana. This is a traditional Italian pasta dish, based on guanciale (dried pork cheek), pecorino cheese and tomato. Pasta alla matriciana is a relatively simple dish that has basic ingredients such as tomatoes, onions, bacon and of course pasta. It is traditional to use guanciale in the sauce, however at my restaurant we will be using pancetta, as it is the closest thing to guanciale. Bacon can also be used as a substitute, however it is not recommended as it is smoked and also contains sugar, which is not present in pancetta or guanciale. Workflow in creating this product: ¼ cup olive oil 1 onion, finely chopped 2 cloves garlic, chopped 170g pancetta, or bacon sliced ½-1 teaspoon chilli flakes, to taste 400g tin diced tomatoes ½ cup water Salt and pepper 350g-bucatini or rigatoni pasta ¼ cup grated Parmesan Parmesan, extra METHOD Gently heat oil in a medium sized saucepan. Add onion and garlic and cook over a very low heat for 45 minutes or until onion is jam-like in consistency, but not coloured (NB this step is optional. If in a hurry, just brown onions and then add garlic and cook for a further minute). Turn...
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...EXAMEN TRANSVERSAL DE MERCHANDISING Historia Fue creada como Ekonomic en 1984 por la empresa de supermercados de la familia Ibáñez que al año siguiente pasaría a llamarse Distribución y Servicio (D&S) como un formato de supermercado económico que pretendía priorizar la mantención de los bajos precios y un énfasis especial en los productos comestibles. Posteriormente, en 1987 Ekono inaugura su primer hipermercado en La Florida, caracterizado por una mayor superficie en comparación con el formato original, y la incorporación a la venta de productos no comestibles. Posicionamiento Está orientado básicamente a la alimentación a precios convenientes, ofreciendo una gran variedad de productos de reabastecimiento diario con una alta participación de marcas propias. Su foco en eficiencia y productividad le ha permitido posicionarse como un formato de precios bajos gracias al bajo nivel de gastos que requieren operar. Empresa Ekono es el primer supermercado de descuento del país. La estrategia se basa en costos operacionales bajos para ofrecer a los consumidores los mejores precios de mercado. Propuesta de valor Lleva los consumidores los productos básicos de consumo en una combinación imbatible de cercanía y precio bajo Formato de tienda Conveniencia Ekono se centra en una política de precios bajos y surtido de productos de marca propia, y sus locales poseen como característica tener superficies reducidas y estar ubicadas en lugares estratégicos. Ubicación ...
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...Kiddie Birthday Package Adult Buffet Buffet : (a choice of one viand per course) Steamed Rice Pasta : Penne in Alfredo Spaghetti in Red Sauce / Penne in Marinara Fettuccine Carbonara Meat : Hainanese Pork/Korean Pork Barbeque with Buttered Beans Sprout Callos A la Madrillena Roast Pork in Pineapple Glaze Chicken : Grilled Cordon Bleu Chicken Flambé Chicken Sate with Peanut Sauce Fish : Fish Fillet with Tatare sauce / Fish Creole /Fish Florentine Dessert : ( choice of one) Creamy Buko Pandan Tropical Salad in Pandan Syrup Creamy Brulee Drinks : ( choice of one) Red Ice Tea /green iced tea/ Pineapple Orange Juice,/Four Seasons ( 2 rounds) Kiddie Meal (Plated) Choice of One Set Set A Spaghetti Crispy Chicken Cocktail Hotdog Mini Choco Cupcake Orange Juice Set B Baked Macaroni Chicken Fingers Cocktail Hotdog Macaroons Red Ice Tea Set C Pancit Canton Lumpiang Shanghai Cocktail Hotdog Mini Brownies Lemon Ice Tea Patio de Tata Roque Catering Services Inclusions: 1.Party Theme Buffet with Stuffed toy centerpiece 2. All utensils required 3. Complete Catering Equipment. 4. Round table for 8 with Floor length tablecloth 5.Fully dressed up Monoblock chairs with seatcover 6. 10 sets of kiddie chairs & Table 7. Skirted Cake Table 8. Skirted tables for gifts & giveaways 9. Individual Balloon Centerpiece for each adult Guests...
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