WHO WRITES A COPY?
ANSWERS:
A copy is generally written by a copywriter. Most copywriters are employees within an organization such as advertising agencies, public relations firms, marketing firms, broadcast and cable providers and many more. A copywriter can also be independent contractors who freelance for a variety of clients, at the client’s offices or working from their own, or partners or employees in a specialized copywriting agency. A copywriter usually works as part of a creative team of an advertising campaign.

HOW IS A COPY WRITTEN?
ANSWERS:
The most important aspect of any business is selling the product of service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers and cause them to react to the advertising in some way. The credit of the success, or the blame for the failure of almost all advertisements, reverts back to the advertisement itself.
All advertisement copy is written according to a simple “master formula” which is: * Attract the “attention” of your prospect. * “Interest” your prospect in the product. * Cause your prospect to “desire” the product. * Demand “action” from the prospect.
Never forget the basic rule of advertising copywriting: “If the ad is not read, it won’t stimulate any sale; if it is not seen, it cannot be read; and if it does not command or grab attention of the reader, it will not be seen.”

TOOLS OF COPYWRITING
ANSWERS
A copywriting tools allows you to find the best results for your phrases which of course include your keywords. All it takes is a few clicks and you instantly know what sentences and phrases work better than other when you wish to increase conversion rates.
Some of these tools are: * Readability test: - one of the biggest traps copywriters fall into