...http://cactus.eas.asu.edu/partha/Columns/04-16-AccidentInvention.htm Innovation through Accident Audrey was born in October 2000. Audrey was conceived with a lot of fanfare, much ado and of blue blood. She was well planned and conceived with high hopes. She had everything going for her—looks, money, fame, fortune, power, hype, high expectations and a perfect incubation. A scant six month later, Audrey died. Her parents wanted it to be a quiet affair, but it was not. The death of Audrey sent shock waves through the community. How can such a tragedy happen? In case you did not get to know or love Audrey, she was not human. She was a much-hyped breed of gadget called the Internet Appliance. A sleek looking thingamajig with a touch sensitive screen that wanted to adorn your kitchen counter. It is basically a stunted computer. It can surf the web, do basic Email, get stock quotes, check up on the weather, and some limited word processing all for a lot of money ($500 to get started, $22 per month henceforth). Alex was going on a vacation, to take time off from his job of growing bacterial cultures in little Petri dishes. He was studying the effects of mucus on Staph cultures in a somewhat grungy laboratory in London. He forgot to wash up his last batch before he went off, and when he came back two weeks later, he saw an amazing sight. A mold was all over the dish, but all the bacteria were dead. To cut a long story short, Alex, or rather Dr. Alexander Fleming, found...
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...PROJECT REPORT ON SANGUINOSCOPE Under the guidance of: Submitted by: Miss. Navdeep Kaur Harmanpreet Kaur (2009ECA1157) Bhawna Sharma (2011ECA1464) Anuradha Sharma (2011ECA1457) Aabha Bhandari (2011ECA1109) Shahbaaz Singh (2011ECA1453) CANDIDATE DECLARATION We hereby certify that the work which is being presented in this Project entitled “SANGUINOSCOPE” by our group in partial fulfilment of requirement for the MAJOR PROJECT submitted in Electronics and Communication Department. PSPICE is an authentic record of my own work carried under the supervision of “MISS. NAVDEEP KAUR” .The matter presented in this project has not been submitted by us in any other University/Institute for the award of MAJOR PROJECT. Candidate Name: HARMANPREET KAUR (2009 ECA 1157) BHAWNA SHARMA (2011 ECA 1464) ANURADHA SHARMA (2011 ECA 1457) AABHA BHANDARI (2011 ECA 1109) SHAHBAZ SINGH (2011 ECA 1453) This is to certify that the above statement made by the...
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...1 March 30, 2003 To the reader: You are enrolled in a principles of marketing course. This publication is intended to supplement your lecture materials. As you read through the text, note that it is keyed to illustrations used in class. The course is divided into three sections. Section one covers introduction to marketing, consumer behavior, industrial buyer behavior, the marketing environment, where marketing fits into the organization, market segmentation, and product differentiation. Section two covers product and pricing. Section three covers promotion (sales) and distribution. As you read the book, consider that it is organized as follows: marketing and its environment (consumer behavior, industrial buyer behavior, marketing environment), product, pricing, promotion, and distribution. So, coverage begins with introductory concepts and proceeds into the marketing mix elements (product, price, promotion and place). You may wonder whether this book covers all aspects of marketing. No, it does not cover all aspects of marketing. You will find only basic concepts herein. If you seek specific, contemporary examples of marketing concepts, check out a traditional textbook from the library or purchase a recent edition from a used book store. Try the Perreault and McCarthy textbook (14th edition) or the Kotler and Armstrong textbook. Section I: Concepts of Marketing A. Who is a Marketer? Consider first that marketing is driven by people and their needs. It is people driven...
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...2006 National Institute of Standards and Technology Technology Administration • Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study 2006 National Institute of Standards and Technology Technology Administration • Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study The Arroyo Fresco Community Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National Quality Award Examiner Preparation Course. The Arroyo Fresco Community Health Center Case Study describes a fictitious nonprofit organization in the health care sector. There is no connection between the fictitious Arroyo Fresco Community Health Center and any other organization, either named Arroyo Fresco Community Health Center or otherwise. Other organizations cited in the case study also are fictitious, except for several national and government organizations. Because the case study is developed to train Baldrige Examiners and others and to provide an example of the possible content of a Baldrige application, there are areas in the case study where Criteria requirements are not addressed. CONTENTS 2006 Eligibility Certification Form ………………………………………………………………… Organization Chart ………………………………………………………………………………… 2006 Application Form …………………………………………………………………………… Glossary of Terms and Abbreviations ……………………………………………………………… Preface: Organizational Profile P.1 P.2 Organizational Description...
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...10 Minute Guide to Getting Organized Introduction Acknowledgments Trademarks Lesson 1. Why Get Organized? The Characteristics of an Organized Life Where to Find Organization Who Needs to Be Organized The Rewards of Being Organized The Characteristics of an Organized Person The 30-Second Recap Lesson 2. Easy Organizing Basics Getting Started Planning the Day Ahead Creating a "To-Do" Template Put Technology to Work The 30-Second Recap Lesson 3. Balancing Home and Office Two-Income Households Longer Working Life Setting Goals Single-Parent Household Living Alone Live to Work or Work to Live The 30-Second Recap Lesson 4. Finishing a Day's Work in Advance Getting Up to Go to Sleep Plan Ahead to Save Time The 30-Second Recap Lesson 5. Using High-Tech Tools and Software High-Tech Tools Software Intranets A Word About Low-Tech The 30-Second Recap Lesson 6. Understanding Your Company The Secret of Change Factors of Change The Politics of Change Opportunity Factors The 30-Second Recap Lesson 7. Organizing Your Office Your Desk and Chair The Science of Ergonomics The 30-Second Recap Lesson 8. Managing Your Computer Hardware Software System Tools The 30-Second Recap Lesson 9. Organizing Your Staff Conducting a Survey Implementing Solutions The 30-Second Recap Lesson 10. Managing Your Budget Companies and Budgets Universal Principles Ratio Analysis Cost of Goods Sold and Gross Sales Breakeven Analysis An Example of Budget Analysis ...
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...McGraw-Hill Create™ Review Copy for Instructor Espinoza. Not for distribution. Course BBE 4505 Omar Espinoza University Of Minnesota NATURAL RESOURCES McGraw-Hill Create™ Review Copy for Instructor Espinoza. Not for distribution. http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without prior written permission of the publisher. This McGraw-Hill Create text may include materials submitted to McGraw-Hill for publication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. Instructors retain copyright of these additional materials. ISBN-10: 1121789048 ISBN-13: 9781121789043 McGraw-Hill Create™ Review Copy for Instructor Espinoza. Not for distribution. Contents 1. Preface 1 2. Methods, Standards, and Work Design: Introduction 7 Problem-Solving Tools 27 3. Tex 29 4. Operation Analysis 79 5. Manual Work Design 133 6. Workplace, Equipment, and Tool Design 185 7. Work Environment Design 239 8. Design of Cognitive Work 281 9. Workplace and Systems Safety 327 10. Proposed Method Implementation 379 11. Time Study 413 12. Performance Rating and Allowances 447 13. Standard Data and Formulas 485 14. Predetermined Time Systems 507...
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...“Listening to customers must become everyone’s business. With most competitors moving ever faster, the race will go to those who listen and respond more intently”. -Tom Peters, Thriving on Chaos Chapter 1: Conceptual Framework for CRM What is Customer Relationship management? Before we begin to examine the conceptual foundations of CRM, it will be useful to define what is CRM. A narrow perspective of customer relationship management is creating a team relationship among sales, marketing, and customer support activities within an organization. Another narrow, yet relevant, viewpoint is to consider CRM only as customer retention in which a variety of after marketing tactics is used for customer bonding or staying in touch after the sale is made. Shani and Chalasani define relationship marketing as “an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the network for mutual benefit of both sides, through interactive, individualized and value-added contacts over a period of time”. The core theme of all CRM and relationship marketing perspectives is its focus on co-operative and collaborative relationships between the firm and its customers, and/or other marketing actors. CRM is based on the premise that, by having a better understanding of the customers’ needs and desires we can keep them longer and sell more to them. Growth Strategies International...
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...Table of Contents Title Page Copyright Page Dedication Introduction Chapter 1 - Priming Chapter 2 - Confabulation Chapter 3 - Confirmation Bias Chapter 4 - Hindsight Bias Chapter 5 - The Texas Sharpshooter Fallacy Chapter 6 - Procrastination Chapter 7 - Normalcy Bias Chapter 8 - Introspection Chapter 9 - The Availability Heuristic Chapter 10 - The Bystander Effect Chapter 11 - The Dunning-Kruger Effect Chapter 12 - Apophenia Chapter 13 - Brand Loyalty Chapter 14 - The Argument from Authority Chapter 15 - The Argument from Ignorance Chapter 16 - The Straw Man Fallacy Chapter 17 - The Ad Hominem Fallacy Chapter 18 - The Just-World Fallacy Chapter 19 - The Public Goods Game Chapter 20 - The Ultimatum Game Chapter 21 - Subjective Validation Chapter 22 - Cult Indoctrination Chapter 23 - Groupthink Chapter 24 - Supernormal Releasers Chapter 25 - The Affect Heuristic Chapter 26 - Dunbar’s Number Chapter 27 - Selling Out Chapter 28 - Self-Serving Bias Chapter 29 - The Spotlight Effect Chapter 30 - The Third Person Effect Chapter 31 - Catharsis Chapter 32 - The Misinformation Effect Chapter 33 - Conformity Chapter 34 - Extinction Burst Chapter 35 - Social Loafing Chapter 36 - The Illusion of Transparency Chapter 37 - Learned Helplessness Chapter 38 - Embodied Cognition Chapter 39 - The Anchoring Effect Chapter 40 - Attention Chapter 41 - Self-Handicapping Chapter 42 - Self-Fulfilling Prophecies Chapter 43 - The Moment Chapter 44 - Consistency...
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...A GUIDE TO SQL Eighth Edition This page intentionally left blank A G U I D E TO S Q L Eighth Edition Philip J. Pratt Grand Valley State University Mary Z. Last University of Mary Hardin-Baylor Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States A Guide to SQL, Eighth Edition Philip J. Pratt, Mary Z. Last Vice President, Publisher: Jack Calhoun Editor-in-Chief: Alex von Rosenberg Senior Acquisitions Editor: Charles McCormick, Jr. Product Manager: Kate Hennessy Development Editor: Jessica Evans Editorial Assistant: Bryn Lathrop Marketing Director: Brian Joyner Marketing Manager: Bryant Chrzan Marketing Communications Manager: Libby Shipp Marketing Coordinator: Suellen Ruttkay Content Project Manager: Matt Hutchinson Art Director: Stacy Jenkins Shirley, Marissa Falco Cover Designer: Joseph Sherman Cover Image: Getty Images/Taxi/Chris Bell Manufacturing Coordinator: Denise Powers © 2009 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher....
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...Chapter 1 Structure and Functions of a Computer "Hardware: the parts of a computer that can be kicked." ~ Jeff Pesis After completing this chapter, you will be able to: 1. Explain the importance of computer literacy. 2. Define the term computer. 3. Identify the components of a computer. 4. Compare the uses of various types of: input devices, output devices, and storage devices. 5. Describe categories of computers and their uses. Structure and Functions of a Computer 1 1.0 Introduction A computer is an electronic machine designed for the storage and processing of data. The machinery is called hardware, and this highly sophisticated equipment needs equally sophisticated programs (called software) to become a working computer system. Modern society has come to depend very heavily on the use of computer systems. Banks, businesses, government departments, industries, shops, people at home and school all rely on computer to play a vital role in their daily activities. These activities are centered on information. In business, the computer system has been used a lot and replaced filing cabinets as means of storing information, and clerical workers as a means of processing it. By storing and processing information on a computer system, these businesses can function more quickly and efficiently, because information can be found and collated much faster. Discovery Learning: A computer was also called a data processor. Why? 1.1 Major Parts and Functions A Computer is...
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...LEAD USER PROJECT HANDBOOK: A practical guide for lead user project teams INDUSTRIAL PRODUCTS AND SERVICES CONSUMER PRODUCTS AND SERVICES PROFESSIONAL PRODUCTS AND SERVICES Joan Churchill • Eric von Hippel • Mary Sonnack PREFACE When Joan Churchill, Mary Sonnack and I were doing lead user projects for our research in the 1990’s, we needed some standardized training materials for lead user project teams. We therefore wrote this handbook, and progressively revised it based upon field experience. Our final revisions were made in 1998. Then, our manuscript just sat there, as we all went on to other work. It is now 2009, and researchers and practitioners have learned a great deal more than we knew in 1998 about lead users, and how to run lead user projects. In a year or two, we expect that completely new handbooks will supersede this one. In particular, we are eagerly looking forward to one now being planned by Professors Christoph Hienerth and Marion Poetz of Copenhagen Business School. Still, while we are waiting for newer materials, we think that lead user teams, consultants, and teachers may well find something of value in what we wrote 10 years ago. Accordingly we are posting this book on the Web under a Creative Commons license that permits free downloading. It can be used in conjunction with 6 short lead user project training videos developed by Joan Churchill. These are also available on the Web for free downloading from http://mit.edu/evhippel/www/index...
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...Enterprise 46 Getting your hands on some seed money 46 Start-up costs 46 Getting outside finance 49 Approaching the public sector 50 Approaching potential funders 54 The plan that will fix your funding 58 Presenting your case 61 Checklist 62 Case studies 63 Action points 65 5 Planning Ahead 66 Choosing a partner 66 Case studies: going into partnership 69 Measuring the competition 71 Competitive analysis 75 Finding the right premises 77 The systems you will need 79 Deciding your business status 80 Understanding the basics of taxation 81 Preparing to survive - and succeed 84 Case studies 85 Action points 87 6 Marketing Your Enterprise 89 Debunking the marketing myth 89 Creating the right personal image 90 Marketing research 95 Above the line promotion 97 Avoiding mistakes in small business marketing 99 Case studies 103 Action points 104 7 Cultivating the Selling Habit 105 How to begin 105 Learning to negotiate 106 Prospecting for customers 107 Making your appointments 108 Clinching a deal face-to-face 113 The ten...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...GENEROLO JONO ŽEMAIČIO LIETUVOS KARO AKADEMIJA Genovaitė LAUGALIENĖ Milda MIRONAITĖ MOKOMASIS ANGLŲ – LIETUVIŲ IR LIETUVIŲ – ANGLŲ KALBŲ KARYBOS ŽODYNAS Eksperimentinis leidinys Vilnius 2008 UDK 355(03)=20=882 La-458 Mokomąjį anglų – lietuvių ir lietuvių – anglų kalbų karybos žodyną parengė Generolo Jono Žemaičio Lietuvos karo akademijos Užsienio kalbų instituto direktorė Genovaitė Laugalienė ir Užsienio kalbų instituto Užsienio kalbų katedros lektorė Milda Mironaitė. Atsakingoji redaktorė Užsienio kalbų instituto Užsienio kalbų katedros lektorė Aušra Bučaitė. Recenzavo Generolo Jono Žemaičio Lietuvos karo akademijos viršininko pavaduotojas doc. dr. Pranas Jankauskas, Užsienio kalbų instituto Anglų kalbos mokymo centro viršininkas vyr. ltn. Andrius Kiesas ir Lietuvos kariuomenės Mokymo ir doktrinų valdybos Individualiojo rengimo skyriaus Anglų kalbos mokymo poskyrio vedėja Aušra Narbutienė. © Genovaitė Laugalienė, 2008 © Milda Mironaitė, 2008 © Generolo Jono Žemaičio Lietuvos karo akademija, 2008 Turinys Pratarmė......................................................................................................................... 4 . Angliški ir lietuviški sutrumpinimai ............................................................................ 5 Anglų – lietuvių kalbų karybos žodynas........................................................................ 7 Lietuvių – anglų kalbų karybos žodynas ....................................
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...Course Technology’s Management Information Systems Instructor and Student Resources Introduction to IS/MIS Principles of Information Systems, Eighth Edition • Stair, Reynolds Fundamentals of Information Systems, Fourth Edition • Stair, Reynolds Management Information Systems, Sixth Edition • Oz Information Technology in Theory • Aksoy, DeNardis Office Applications in Business Problem-Solving Cases in Microsoft Access & Excel, Sixth Annual Edition • Brady, Monk Succeeding in Business Applications with Microsoft Office 2007 • Bast, Gross, Akaiwa, Flynn, et.al Succeeding in Business with Microsoft Office Excel 2007 • Gross, Akaiwa, Nordquist Succeeding in Business with Microsoft Office Access 2007 • Bast, Cygman, Flynn, Tidwell Databases Database Systems, Eighth Edition • Rob, Coronel Concepts of Database Management, Sixth Edition • Pratt, Adamski Data Modeling and Database Design • Umanath, Scamell A Guide to SQL, Seventh Edition • Pratt A Guide to MySQL • Pratt, Last Guide to Oracle 10g • Morrison, Morrison, Conrad Oracle 10g Titles Oracle9i Titles Enterprise Resource Planning Concepts in Enterprise Resource Planning, Third Edition • Monk, Wagner Data Communications Data Communications and Computer Networks: A Business User’s Approach, Fourth Edition • White Systems Analysis and Design Systems Analysis and Design in a Changing World, Fifth Edition • Satzinger, Jackson, Burd Object-Oriented Analysis and Design with the Unified Process • Satzinger, Jackson, Burd Systems Analysis and...
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