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Corp Comm Assignment

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ASSIGNMENT 1

CHAPTER/TOPIC: INTRODUCTION TO CORPORATE COMMUNICATIONS

ASSIGNMENT NAME: “CORPORATE COMMUNICATIONS IN ORGANISATIONS”

INSTRUCTION:

1. Assignment must be completed in A4 size report writing.
2. Each student is required to submit an individual report that consists of the topic conducted with a minimum page of not LESS THAN 10 pages (excluding content page and covers).
3. Mode: Individual
4. Form of submission: Submit the hardcopy version of the assignment with a PURPLE coloured cover (front & back).
4. Date of Submission: 27 July 2015 (MONDAY) DURING CLASS (4.00PM – 6.00PM) ONLY.
5. Any late submission, 2 marks will be deducted for each day.
** If you have any difficulties in submitting the assignment according to the date given, please come and discuss with me.

QUESTION: Corporate communications is a management function used in many organisations. Choose one organisation that interests you from any industry and explain the functions of corporate communication used in that organisation.

FORMAT OF THE REPORT:

• Front cover/Back Cover (in RED) • Table of content 1.0: Introduction 2.0: Content 3.0: Conclusion 4.0: Appendices 5.0: References

• References (no wikipedia) References should be in APA format. • Contents : Font Arial (size 10), justify text paragraph, 2.0 spacing including page numbers on each page. • Titles/Subtitles : Font Arial (size 14), justify text paragraph, and should be present in the table of content • Front cover should contain the following information: i. Assignment 1 ii. Prepared by: student’s name & matrix no. iii. Prepared for: Ms Izalea Mohd Ariffin iv. School of Hospitality & Creative Arts v. Deadline

ASSESSMENT:
Report will be evaluated based on the rubrics attached. Students have to print the rubrics and attach it together with the assignment. Fill up your name and Matrix number accordingly.

Name: ____________________________

Matrix No.:________________________

|Attribute |Poor |Below Average |Satisfactory |Good |Excellent |Score |
|Originality (30 |Just cut and paste |Minimal effort to |Modifications into |Shows effort of |High evidence of | |
|marks) | |indicate |‘own’ effort |producing |original work. Due | |
| | |originality | |originality work |credit given to | |
| | | | | |original source | |
| |5 |10 |15 |20 |30 | |
|Content Richness |Inability to |Not enough point of|Acceptable effort |The content is more|Very competent | |
|(30 marks) |synthesize |argument | |than adequate | | |
| |5 |10 |15 |20 |30 | |
|Flow of ideas |Shoddy work |Not well planned |Evidence of linkage |Good linkage |Very well thought | |
|(20 marks) | | |between points of |between points of |out | |
| | | |argument |arguments | | |
| |1 |5 |10 |15 |20 | |
|Writing style |Poor expressions |Poor command of |Uneven |Simple and easy |Good journalism | |
|(10 marks) |and full of jargons|language | | | | |
| |2 |4 |6 |8 |10 | |
|Grammar |Full of grammatical|Too many of |Acceptable level of |Minimal grammatical|No grammatical | |
|(10 marks) |error |grammatical error |grammatical error |error |error | |
| |2 |4 |6 |8 |10 | |
|Total | | | | | | |
|100 marks | | | | | | |
| | | | | | |100 |

NOTE: Penalty for the late submission will be applied.

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