Executive summary
The Adidas Group is a large multi national company that is known all over the world. Its mission statement is to be the global leader in the sporting good industry (Adidas Group;2011A). The Group is made up of 7 different sub groups all designated to different sporting events for lifestyle choices.

Adidas groups Internal communication consists of face to face meetings and online communications. Although they try to include all employees in these to functions they have yet to do this and are trying to improve the communications through a scheme in place called route 2015.

The external communications at the Adidas group happen successfully though the many advertisements and celebrity endorsements the company use all based around lifestyle choice and major social and sporting events. However they must ensure that the Adidas groups reputation isn't tarnished though unethical business decisions, as in todays society its highly encouraged to act ethical in all aspects of business.

2. Introduction
This report will provide a critical analysis of the corporate communications function at he Adidas Group. It will look specifically at the internal and external communication function and examine the effectiveness of the communications.

2.1 Summary of The Adidas Group
The Adidas Group is a large multinational company that operates in practically every country all over the world (Adidas Group;2010). Its mission statement is to be ‘the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle’ (Adidas Group;2011A). The organistaion is made up of 7 different companies Adidas, Reebok, TaylorMade, Rockport, CCM, Ashworth and most recently Five Ten which was attained in November 2011 (Adidas Group;2011B) (Adidas Group;2011A). In the 2011 annual report the Adidas