...Suren Askegaard 1999), in this essay the author has tried to review the literature of scholars of corporate identity to bring the whole concept in a nutshell. This essay consists of two parts (a) and (b), in (a) author has tried to look into the notion of identity based view of corporation by exploring well known literature in order to assess how concept of identity serves organizations, how it helps in defining identity of corporation, the difference between the two, what are Balmer’s “Business identities”?, multiple identities of any corporate entity, inward and outward bound identities of corporation, also author tried to look into Balmer’s corporate identity Quindrivium which is for author of this essay is like a breakthrough in understanding the concept of identity based view of corporation, this part shows that identity of corporation is combination of multiple identities which needs to stay aligned to build positive corporate identity. In (b) the author tries to link the concept of corporate identity with another element of corporate level marketing(Balmer, J.M.T and Edmond Gray 2003), that is “corporate branding”, and tried to look into concepts like what is corporate branding ?, relation between corporate identity and corporate branding , utility to each other, the misconceptions, how significance of identity to corporate branding lead the restructuring of AC2ID test to AC3ID test, how corporate Quindrivium helps in understanding of corporate branding as an outward bound...
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...The fall of Enron: Corporate Culture, Governance and Ethics Written By: Bilge-Kagan Ozturk 2007 Abstract This paper examines the critical importance of an ethically based corporate/organisational culture to ensuring company-wide ethical conduct. Testament to this topic I use the case of Enron and its ethical demise to successfully support my argument and highlight the need of top level management to be the main proponents of this culture to allow lower level employees to adopt a behaviour of moral reasoning. The body of the essay will highlight the importance of shaping an ethically based organisational culture, through a number of components, namely a company’s executive management team and its corporate governance system. I also briefly evaluate agency and stakeholder theories and how they relate to an organisational culture from an ethical perspective, and point out Enron’s culture was predominantly one of agency reasoning. Finally I provide a brief and direct conclusion to assert my argument that ethics needs to exist deep within an organisation’s culture and needs to be the key leading value of an organisation. A breakdown of ethics can eventually lead to the demise of a once very reputable and successful company. A great textbook example is of course, the fall of Enron – one of the biggest corporate bankruptcies in US history. Like most companies, Enron had a code of ethics in place and employees who were educated in the field of ethics, agency...
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...Three Perspectives Of Organizational Theory Management Essay Organizational theory is based on its three perspectives, which are the modern, symbolic-interpretive and the post-modern. The perspectives each have different approaches when it comes to the management of an organization. Modernists are objectivists who focus on reality of knowledge which is build based upon the conceptualization and the theorization. An Example would be that a company earns profits based on the CEO’s ability to make right decisions while investing the money of an organization. The results of the actions can be measured in profit and loss and can be directly measured. The data which modernists recognize are from the five senses, through what they see, heard, touch, smell and tasted. Modern Perspective builds a set of rules that can be used in organization so that all employees will be able to follow, perform and function, ensuring the entire process in the organization runs smoothly. Modernists do not take into account the symbolic perspective of looking outside of the five senses and looking at emotion and intuition (Hatch & Cunliffe, 2006). This essay is an example of a student's work Disclaimer This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers. Essay Writing Service Essay Marking Service Example Essays Who wrote this essay Become a Freelance Writer Place an Order Modernists...
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...|Source 1 | |Title: |Enterprise Culture: The Headspring of the Enterprise Competition Ability | |Reference: |Zhaojiang Dong | | |Journal of Social Sciences 2013. Vol.1, No.5, 23-26 | |How will this source will be|This source gives a general definition of corporate culture and the role it playing in company for decision | |useful? |making as well as strengthen the sense of cohesion of employers. | | | | | |I am going to use these useful points in my essay—the part of the definition of enterprise culture. | |In which part of my essay |Besides, I attempt to analyze and evaluate the definition the source refer to. | |will I use it? | | | | ...
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...conflicts and responsibilities: While Proton car was established in Malaysia, they don't have the skill and technology to run this business swiftly as a result they hired technology and skill from Mitsubishi Motors Corporation. As the technological and knowledge shifted they started to produce on their own effort. This means, Proton Car Corporation is depended on the skill of the labor. So they must give them some rights to motivate them and increase the profitability. As it engaged in global business the necessity for giving the employee rights increased much. Now Proton car have 10,300 employees to cover up its activities. This essay is an example of a student's work Disclaimer This essay has been submitted to us by a student in order to help you with your studies. This is not an example of the work written by our professional essay writers. Essay Writing ServiceEssay Marking Service Who wrote this essayPlace an Order As over 42% of the equity is held by the Malaysian Government the employees of Proton car enjoy various rights and facilities like others Government employees. Moreover their jobs are secured and they receive proper training form the company. As the agreement, Mitsubishi Motor Corporation was responsible for the construction, training, supervision, preparation for production for all the staff of Proton Car. As a result Proton car send their employees to Japan for...
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...Managing Culture and Change An academic essay: "What is a 'successful corporate culture'? Do successful cultures invariably contain seeds of their own destruction?" Introduction This essay aims to critically analyze and explain the phenomenon of 'successful corporate cultures'. We will first define what corporate cultures are and how they align the values of employees with that of an organization and its goals, vision and mission. We will be then discussing the key elements of successful corporate cultures and what practices businesses can adopt in order to achieve that. This essay will highlight the necessary cultural traits which positively contribute towards achieving organization goals and targets and cultural effectiveness. We will then proceed to examine the different types of cultures and relate them to specific market conditions . Also, how organizational cultures can help corporations gain a competitive advantage by improving financial performance, improving productivity and increasing job satisfaction of its employees. Finally, we will discuss limitations faced by successful corporate cultures and how they can hinder creativity in some cases. The role of changing environmental (social, political and economic) conditions in making good cultures become obsolete will be discussed before reaching a conclusion. Defining corporate culture Culture is a broad and complicated term with a number of possible definitions and meanings. No one term can be used...
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...Introduction Human resource polices are used to identify outstanding employees for enterprises, not only to find good employees, more important is to train the employees. Until every employee can contribute to the corporate development and then they can further assist the company achieve the corporate strategies in the most suitable positions in the company. Meanwhile, the human resource polices are also should conducive to create positive, united and dedicated working environment and improve efficiency in all aspects. Nevertheless, the human resource policies also differ with different corporate cultures in different organizations. Such situation also poses competitive challenge to the human resource policies. There is no fixed pattern for the human resource policies in the organization. In different organizations, different social circumstances human resource policies also in different patterns. The role of human resource policies should be give full play in the corporate development process. Human resource managers need to bring the initiative into play in order to enable enterprises face a high growth stable development trend in the future. Therefore this essay argues that the human resource policies are designed to assist organization achieve corporate strategy. This essay aims to explore and discuss how the human resources policies are designed in order to assist organization achieve their strategy. Literature review In terms of the literature review on the human resource...
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...processes and structure within the organization, conflict and employee motivation. The behavioral disciplines of psychology, social psychology, sociology and anthropology form the basis for the study of organizational behavior. Psychology and social psychology studies the impact of conditions in the workplace and the impact to the employees’ performance. Within these sciences, learning theorists also studies the impact of change and how to reduce the challenges of change in the work environment [ (Robbins, 2011, p. 12) ]. According to the authors, sociology, and anthropology contributes to the study of organizational behavior by focusing on the relationship of employees as a group and the impact to the organizational structure. The culture and group dynamic of the employees will direct the level of motivation that in turn will negatively or positively impact the performance of the organization [ (Robbins, 2011, p. 12) ]. Psychology evaluates changes in individuals’ behavior and the impact to learning, Emotions, leadership, and decision-making processes in an organization. Social psychology observes peoples’ influence on each other, group behavior, identifies communication patterns and how trust is built in the organization [ (Robbins, 2011, p. 13) ]. Sociology studies group behavior within an organization and specifically organizational technology, communication, power, and conflict. The study of anthropology helps us...
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...Culture within an organisational context is a widely explored paradigm. It's nature and mottled definitions have formed the basis of organisational study for many decades. From Handy's cultural forms in the notorious "Gods of Management"3, to the Morganest metaphoric representations of the concept such as, culture as a web, an onion, or an iceberg6. Therefore, the contents of culture encompasses a wide range of organisational phenomena including surface features such as values and forms of expression: preconscious factors such as symbols and norms: and deep structures such as basic assumptions and worldviews (Pettigrew 1979; Frost et al 1985)7. They all imply that culture is an integral part of organisations, that without due consideration, development of strategy will ultimately lead to failure, leading to the assumption that culture should always fit with organisational strategy. Revenaugh2 suggests that most researchers assume that corporate culture is an important consideration for understanding and effectively managing organisations, and thus supports that argument. Bringing me to the purpose of this essay, which is to explore the context of organisational culture in more depth and come to a more discernable conclusion about its relationship with strategic management. As a result of its wide and varying definitions, corporate culture can be hard to define, measure or manage; these definitions reveal culture to be a complex concept that involves many factors as suggested...
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...behind companies, corporate culture and corporate identity are always two important topics people will refer to. Some worldwide well-known brands, such as Apple, Samsung, Nokia or Enron, corporate culture and corporate identity have an enormous impact on their way to big names or final bankruptcy. This essay attempts to explain the background to organisational culture, the definition of corporate identity, and then to explore how does corporate identity affect and how is it affected by corporate culture in more detail via using Apple as an example. A summary and conclusion will be drawn at the end of this essay. Background to organisational culture Organisational culture is a complex and multi-facet conception. The notion of organisational culture has been explored by social scientists over the past decades. Andrew Brown stated the definition of organizational culture in his book Organizational Culture as follows: “Organizational culture refers to the pattern of beliefs, values and learned ways of coping with experience that have developed during the course of an organization’s history, and which tend to be manifested in its material arrangements and in the behaviours of its members.”1 According to Ravasi and Schultz, organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behaviour for various situations.2 Martins and Martins thought organisational culture as “a system of shared...
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...Question 1 Corporate Social Responsibility means the organization’s sense of dependability for the society and surroundings in which it functions. Organizations articulate this citizenship all the way through their squander and contamination lessening methods, by making a contribution to social and educational programs, and by receiving sufficient proceeds on the engaged capital. Corporate Social Responsibility is also measured as an approach to generate, expand and maintain optimistic corporation standing and brand imagery. BreadTalk who has got processes in China had experienced in Corporate Social Responsibility programme throughout one of the whole world’s mainly horrific tragedy – the Sichuan tremor that occurred on May 12th 2008. This company particularly produced Peace Panda, it is a Panda Bear which was a bun shaped having 4 dissimilar terms which symbolized the fear of the 6.8 scale quake as a helping hand for helping the tragedy. The company gave full part of the earnings from the transaction of “Peace Panda” to the Embassy of China and ‘China Earthquake Appeal Fund’ of Red Cross Society’s. This act of CSR confirmed their pioneering way to utilize their merchandise as an instrument to elevate fund. It in a roundabout way helps in improving the business media exposure and may also create a profound thought into the spirit of its consumers as it depicts kindness and empathy. With the endorsement and commercials of the “Peace Panda”, it also facilitates to increase the...
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...Writing for Students FREE SAMPLE ESSAYS, RESEARCH PAPER EXAMPLES, TERM PAPERS, EXAMPLE DISSERTATIONS, WRITING TIPS AND WRITING GUIDELINES FOR HIGH SCHOOL, COLLEGE AND UNIVERSITY STUDENTS. HERE YOU CAN ALSO FIND INFORMATION ABOUT CUSTOM WRITING SERVICES AT WHICH YOU CAN BUY CUSTOM WRITTEN PAPERS ONLINE. FRIDAY, FEBRUARY 19, 2010 Essay on Business Ethics http://writing4students.blogspot.inhttp://writing4students.blogspot.in Essay on Business Ethics Business ethics represents all the principles and standards that guide behaviour in the world of business. Therefore, all this set of principles applies in any of the fields of business (marketing, finance…) and people inevitably face ethical decisions in their every day working lives. The aim is to make every employee adhere to these standards because obviously, it is more profitable for a company to be ethical in business. But, as ethical issues are linked to decision-making, how can all decisions be ethical and above all whose responsibility is it? Therefore, we could wonder if business ethics is a personal responsibility or a group responsibility. We are going to divide this essay into two parts, the thesis and the antithesis, in order to determine whether or not business ethics is a personal responsibility. We can write a custom essay on Business Ethics for you! Values are very important as they are the core of our culture. However, people tend to separate ethics in business and in personal life even if both are...
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...information current as at 22-Mar-2013 16:04 Assessment Tasks WRITTEN ASSESSMENT Assessment Title Assessment item 1— Essay This assignment requires you to write an essay on why the leader’s role is critical to effective governance of organisations. Your essay topic should be informed by the extant literature on leadership and governance, especially literature which points to the need for organisations to develop forms of leadership and governance that operate effectively across shifting boundaries of the new economy. You are also required to examine literature highlighting the need for organisations to create ethical corporate culture (Caldwell et al 2008; Schwartz 2013) since ethical leadership influences group in-role performance (Walumbwa et al 2012). Finally, you will review the existing leadership research which proposes relationships between organisational leadership, leadership development, followership, organisational governance and organisational performance (Carcello 2009). Caldwell, C, Hayes, LA, Karri, R & Bernal, P 2008, ‘Ethical stewardship: implications for leadership and trust’, Journal of Business Ethics, vol. 78, pp. 153-164 (online EBSCOHOST). Carcello, JV 2009, 'Governance and the common good', Journal of Business Ethics, vol. 89, pp. 11–18 (online EBSCOHOST). Schwartz, MS, 2013, ‘Developing and sustaining an ethical corporate culture: the core elements’, Business Horizons, vol.56, pp. 39–50 (online ScienceDirect). Walumbwa, FO, Morrison, EW & Christensen...
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...Leadership Skills Assignment - 4 Due date: 20/1/2013 Instructions for Submitting your Assignments 1. Type your name and your ID number 2. Read the textbook for the course before answering any question. 3. Multiple choices; Choose the most accurate choice. 4. Essay questions: hand writing only. Don’t type the answers. 5. Submit your assignments before the due date, no exceptions. Name…Hamad Aldarei…….ID#............................................... Chapters covered; 13, 14, 15 Measurement | | | | CLO 1 | CLO 2 | CLO 3 | CLO 4 | Knowledge | Analysis | Application | Synthesis & Evaluation | Comprehension | | | | | | | | 1 | 2 | 3 | 4 | MCQs | | | | Essay Qs | Essay Qs | Essay Qs | Essay Qs | | | | | Chapter 13 1. Female and male leaders evaluated favorably when they used a. a democratic leadership style b. a directive or autocratic style c. a goal-oriented style d. a situational style 2. Females evaluated unfavorably when they used e. a democratic leadership style f. a directive or autocratic style g. a goal-oriented style h. a situational style 3. Women were devalued when they worked in i. Female- dominated environments and when the evaluators were female j. Male-dominated environments and when the evaluators were men k. Male-dominated environments and when the evaluators were female l. Female- dominated environments and when the...
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...method through Corporate culture Topic 2: Corporate Culture is the attempt to manage the values and emotions of employees so as to align them with the goals of the organisation. What might be difficult and questionable about such an attempt to manage employees? Introduction As it is realized by more and more people, especially executive managers and researchers, corporate culture plays a crucial role in the success of an organization. For many companies that have gained exclusively high fame, exposure and wealth, organizational culture is moreover an invisible property owned by the company. From 1970s, people began to understand the high competition from Japanese industry with unique corporate cultural background. Companies in America were found to behave very much like what happened in Japan (Parker 2000). It is usually known that a strong and positive corporate culture is a true asset under the perspective of economic and accounting. Although its advantages have been identified for decades, difficulties in how to utilize, develop and manage corporate culture remain to be uncertain. In this essay, the argument will be illustrated in three sections. The definition and significance of corporate culture will be introduced in the first section in detail. After that, deficiency of managing corporate culture will be discussed in separated two sections. The first section will talk about difficulties in developing and defining an appropriate organizational culture. The second section...
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