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Corporate Culture/Leadership Actions

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Assignment #5. Corporate Culture/Leadership Actions

Corporate Culture/Leadership Actions for Strategy Implementation

Veronica M. Peterson

Strayer University

Strategic Management - Bus 599

Dr. Donny Bagwell

June 14, 2010

Southwest Airlines

Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. Southwest Airlines culture has set them apart from other airlines and companies. Their culture is living the Southwest Way, which means one must have a warrior spirit, a servant’s heart and a fun-LUVing attitude. Another important company value is getting excellent results, which includes: focusing on safety, low cost, and high customer service delivery. Also, demonstrating integrity in all actions: being honest, ethical and trustworthy. They define their culture as the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people. (Southwest) They operative principle is that the “employees come firs and customers come second.” The culture that Southwest Airlines have is the basis for their labor relations, customer service and organizational flexibility. One excerpt from Southwest's "The Book on Service: What Positively Outrageous Service Looks Like at Southwest Airlines" is rather instructive: "'attitude breeds attitude...' If we want our customers to have fun, we must create a fun-loving environment. That means we have to be self-confident enough to reach out and share our sense of humor and fun -- with both our internal and external customers. We must want to play and be willing to expend the extra energy it takes to create a fun experience with our customers. Just as the words 'it's not my job' can take away the source of life for a consumer-oriented business, the words 'it's just a job' are equally as dangerous.

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