...04.FEBRUARY.2015 Case Study Of Google, Inc. Innovation and Entrepreneurship By Wei, He (Vivian.H) Table of Contents What are the major problems facing Google in 2009 ........................................................... 3 Losing employees .................................................................................................................. 3 Stock prices going down ...................................................................................................... 3 Maintain company corporate culture in entrepreneurship and innovation ................... 3 Product not making money ................................................................................................. 4 Decrease in advertising revenue.......................................................................................... 4 What are the implications, opportunities and threats presented to Google ....................... 4 Strategies ............................................................................................................................... 4 Opportunity .......................................................................................................................... 5 Threats................................................................................................................................... 5 Explain what was the primary strategic inflection point for Google .................................. 6 Calculate the key profitability, and...
Words: 2720 - Pages: 11
...The Entrepreneurial Leadership Abstract Entrepreneurship is defined as “the willingness to take risks”. (Kurtz, 2010 p.182). The people who make entrepreneurship happen are those who “seek a profitable opportunity and take the necessary risks to set up and operate a business” who are known as entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has become increasing encouraged because of the chance of job security and financially stability; enhance their quality of life, Entrepreneurship starts with a vision to change society, a culture, the world, or just a single person’s life, with a product or service and Anita Roddick had a vision to make a profitable business. Entrepreneurism is a curious thing. When one man has a dream, he goes out and converts that dream into a reality. For centuries, this has been the American way. There are several questions an entrepreneur has to ask himself, though; first, will I be making profit? No one wants to go into business to waste his time or money. Second, an entrepreneur must ask himself if he is being socially responsible...
Words: 1526 - Pages: 7
...Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic journals and books, the lack of academic investigations such as survey etc. has to be recognised on analysis of practice of Google. 1. Introduction The known Google was set up in September 1998 by its founders Larry Page and Sergey Brin who created an epoch-making search engine for people and even changed the world...
Words: 2323 - Pages: 10
...Contents 1 Venture Capital 4 2 Mechanics of raising equity capital 5 2.1 Equity financing for private companies – Sources for funding 5 2.1.1 Angel Investors 5 2.1.2 Venture Capital Firms 6 2.1.3 Institutional Investors 6 2.1.4 Corporate Investors 6 2.2 Outside Investors 6 2.3 Exiting an Investment in a Private Company 7 3 The process of start-up funding 8 3.1 Idea and co-founder stage 8 3.2 Family and friends stage 8 3.3 Seed or angel round 8 3.4 Venture Capital Round 8 4 The Initial Public Offering 10 4.1 Advantages and Disadvantages of Going Public 10 5 Key Elements for successful Entrepreneurship 11 6 The importance of Silicon Valley in the U.S. venture capital system 13 6.1 Venture Capital Investment in the U.S. 13 6.1.1 Venture Capital Investment since 2006 13 6.1.2 Investment by industry 13 6.1.3 Investment by regions 15 6.2 Evolution of Silicon Valley 15 6.3 Silicon Valley – an advanced high tech entrepreneurial habitat 16 6.4 The Power of Clustering 16 6.5 Features of an advanced high tech entrepreneurial habitat 16 6.6 The high-tech habitat: Value-added support 17 6.7 Impact of Stanford University on Silicon Valley 18 7 Entrepreneurship and Funding - Differences between Europe and U.S. 19 7.1 Venture Capital Investment in Austria and Europe 19 7.2 Development of Private Equity in Austria 20 7.3 Development of Private Equity in Europe 20 7.4 Venture Capital Investors in...
Words: 8851 - Pages: 36
...Semester Entrepreneurship and Business Maris Farquharson Discuss the relationship between entrepreneurship, innovation and economic development. Yasong Zhao Student ID: 6511938 Word Count:1994 1. Introduction Over the past decade or so, the term entrepreneurship has become a fashionable way to describing the attempts at large-scale change by individuals and organizations. During this procedure, Innovation as the most important component of entrepreneurship is at a leading place, whereas, the combination of the two is vital to economic growth and sustainability in today’s dynamic and changing business environment. As a result, exploring the synergy relationship (either conceptual or practical) between entrepreneurship, innovation and economic development is gaining significance. They are complementary and related to each other, not at an initial stage of a new venture; rather they are dynamic and holistic processes. This integrative interaction between the three has had a positive and comprehensive impact to the whole society. Therefore, the role of sustainability is highlighted as the guidance to entrepreneurial and innovative decision making in the organisations or by individuals. This paper will first look into the relationship of the three by discussing each two of them, and then focus on the importance of sustainability from ecology, economy and social levels. 2. Relationship between entrepreneurship, innovation and economic development 2.1 Entrepreneurship and innovation...
Words: 2638 - Pages: 11
...Entrepreneurship Module 7 John Smith MGT500 Aug 06, 2011 Essay Questions: Google Case Study 1. Do you think Google will be able to maintain its entrepreneurial culture in spite of its recent growth and increased size? Why or why not? It appears that Google will maintain its entrepreneurial spirit at least for the foreseeable future. Google now employs over 28,000 people around the globe and as of February this year, maintained a market share of 65.6% in the search engine industry (Kell, 2011). On top of this their additional product lines are impacting the market on global scale such as Gmail and Google Maps, making Google a major player in the technology sector. However, even with all explosive growth, Google recently confirmed its desire to maintain its entrepreneurial roots. As stated by Google CFO Patrick Pichette, “With scale there always becomes this tension of how do you keep the start-up philosophy, we don't want to lose our start-up philosophy" (Millman 2011). The question then becomes not do you want to remain entrepreneurial, but rather how do you maintain it. When the size of an organization reaches 28,000 it is inevitable that a more bureaucratic model becomes necessary to maintain organized operations. With bureaucracy and the stability it brings, innovation and flexibility tend to suffer. However, Google has proven it can maintain and grow revenues even while it aggressively expands the size of its operation. This is demonstrated by Google...
Words: 1130 - Pages: 5
...receptionist responds “No you’re at work. Welcome to Google…” Wow is the only word that comes to mind when thinking of the company culture at Google. Many people would agree working at this company is like walking into a dream every morning. Some more of the amenities offered at various Google office locations are a pub-style lounge in Dublin, Ireland, a pool table in the conference room of Tokyo, Japan, a rock climbing wall adorns the “tech talk” area in Boulder, Colorado. (Google, 2012) Google’s company culture is technically an adaptability culture. According to Draft (2010) adaptability culture is defined as “culture characterized by strategic leaders encouraging values that support the organization’s ability to interpret and translate signals from the environment into new behavior responses”. Google is a company whose values promote individual initiative, experimentation, risk taking, and entrepreneurship. (Draft, 2010) Value’s play an important role in developing any companies culture. For example, the National Society of Black Engineers (NSBE) prides itself on recruiting well educated black engineers to improve the black community just like Google prides itself on hiring well educated people who are geniuses in their particular field to improve technological advancement. NSBE and Google appear to be aligned but their cultures are slightly different. NSBE is not quite adaptability but is at the next level on the corporate culture scale, achievement culture. According...
Words: 710 - Pages: 3
...1. Introduction The main objective of this essay is to answer the following question: In the Schumpeterian approach to entrepreneurship, entrepreneurs are the creative economic actors who fashion new ventures by combining the factors of production in new and innovative ways. To what extent does this approach hold true for entrepreneurs in the early 21st century? The basic analysis method consists in finding similarities and differences between Schumpeter’s and modern day theories of entrepreneurship and establishing general patterns coming out of the comparative analysis. We shall try and decompose the main question in several constituent parts. The above given Schumpeter’s definition of entrepreneurship can be broken down as follows: * Entrepreneurs are economic actors, i.e. individuals engaged in commercial activity * Entrepreneurs create new ventures through innovation * Innovation consists in combining existing factors of production in new ways We will analyse both Schumpeter’s and modern day entrepreneurs along these and other dimensions in an attempt to place Schumpeter’s concepts in the realities of the 21st century. 2. Schumpeter’s theory of entrepreneurship Economic development One of Schumpeter’s major life works is his book Theory of Economic Development published first in 1911 in German and then republished in an updated version in 1934 in English (Schumpeter 1934), in which he describes a model of economy where entrepreneurs are the main drivers for change...
Words: 2285 - Pages: 10
...A primer in Entrepreneurship Prof. Dr. Ulrich Kaiser Institute for Strategy and Business Economics University of Zurich Spring semester 2008 Chapter 1: Introduction to Entrepreneurship Table of Contents I. II. Introduction to Entrepreneurship p p Changing Demographics of Entrepreneurs III. Entrepreneurship’s Importance IV. The Entrepreneurial Process University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 2 1 I. A. 1. 2. 3. Introduction to Entrepreneurship What is Entrepreneurship? “Entrepreneur” derives from the French words entre, meaning “between,” and p prendre, meaning “to take” , g Originally used to describe people who “take on the risk” between buyers and sellers or who “undertake” a task such as starting a new venture Inventors and entrepreneurs differ from one another: 1. 2. 4. Inventor creates something new Entrepreneur assembles and then integrates all resources needed to transform the invention into a viable business. needed to transform the invention into a viable business Entrepreneurship: process by which individuals pursue opportunities without regard to resources they currently control University of Zurich ISU – Institute for Strategy and Business Economics Ulrich Kaiser A primer in Entrepreneurship Spring semester 2008 3 I. A. 4. Introduction to Entrepreneurship What is Entrepreneurship? Established firms with an orientation to behave entrepreneurially practice ...
Words: 2392 - Pages: 10
...Keeping Google googley Session 8 – Corporate Culture and Values Group 8 Numrata Navada, 320 Pankaj Yadav, 321 Prasanth C, 325 Rishit Mehta, 333 Tazeen Khan, 352 Q1. What are the key elements of organizational culture that you notice in the case? ARTIFACTS - Rites of enhancement : Recognition Awards Google Founders Awards - Core Job palooza - Tolerance for failures - “taffe s efe ed to as Google s a d Googley - State of the art recreational facilities •Loose organizational structure and aversion to top down management •An innovation-oriented, change-prone culturet e ty-pe e t ti e fo pe so al p oje ts •Recognition and incentive system based upon innovative thinking •Self motivated employees – All job applicants s ee ed fo Googley ualities a d a ility to innovate . VALUES - Innovation & continuous improvement Small company feel : to foster entrepreneurship Consensus- oriented decision making Cohesion and coordination among departments •Leaders who demonstrate a high degree of trust and see their role as to empower, coach, and remove obstacles – mentors rather than managers •A non-bureaucratic organization •Consensus oriented- Policies can be overridden if 80% of decision makers are in consensus Q2. How is the Google ulture ei g ai tai ed? • Human resource management - The recruitment process is intensive and data driven. Candidates are selected on basis of merit as well as their ability to thrive in the dynamic Googley...
Words: 698 - Pages: 3
...2 Comments Home > Business > Entrepreneurship > Business Planning Mission Statements Versus Vision Statements Written by: S Wood • Edited by: Elizabeth Wistrom Updated Aug 25, 2011 • Related Guides: Mission Statement A question that some students and practitioners of management have is, “What’s the difference between mission and vision statements?” While a mission statement highlights the purpose, a vision statement paints the future goals of the company. Mission and Vision Statements – The Difference between the Two Corporate Guides company purpose and destination Unfurl the difference between mission and vision statements with this view: A mission statement tells what the company does or aims to accomplish. In comparison, a vision statement indicates the eventual milestone the organization would like to reach. Aim of Mission and Vision Statements: These are the strong foundations to architect and implement business plans. The statements are also powerful business tools to propagate the message of corporate purpose and plans to employees, customers and others. The mission and vision declarations steer everyone in the company in the same direction to fulfill its objectives. The mission and vision statements also hold the mirror to the values of the company. Further, the declarations help instill confidence in and gain the commitment of employees to work for its purpose. The mission and vision signposts should also motivate the employees to perform well. ...
Words: 607 - Pages: 3
...ii. Closeness To the Customer 4 iii. Autonomy and Entrepreneurship 5 iv. Productivity Through People 5 v. Hands-on Management 5 vi. Stick to the Knitting 5 vii. Simple Form, Lean Staff 5 viii. Simultaneous Loose-tight Organisation 5 3.B. Organizational Learning 6 4. Recommended HR and Leadership Practices 7 4.A. Human Resource Practices 7 i. Fair Evaluation System of Employees 7 ii. Open House Discussions and Feedback Mechanism 7 iii. 360 degree Performance Management Feedback System 8 iv. Attract, Recruit and Retain the Right People 8 4.B. Leadership Practices 9 i. Participative Leadership Style 9 ii. Transactional Leadership Style 10 iii. Transformational Leadership Style 10 5. Potential Sources of Resistance Among Yahoo Employees 11 6. Conclusion 11 7. References 12 1. Introduction i. Company Profile & Main Issues For nearly ten years, Yahoo has delivered Web services to millions of people daily, and in the process made billions of dollars. As the history off Yahoo unfolded and experienced a phenomenal climb to success, Yahoo creators and shareholders were confident in their goldmine that would undoubtedly bring a consistent flow of success (Hock 2005, 33). But somewhere along the way, became mired in bureaucracy with an embarrassing inability to respond to changes in contrast to the more the more nimble Google (Olsen 2008) and has floundered as a company (May 2011)...
Words: 3622 - Pages: 15
...How to write your Research Problem Statement at WBS (for any queries please contact Terri Carmichael at terri.carmichael@wits.ac.za, Anthony Stacey ay Anthony.stacey@wits.ac.za or your supervisor) Your Research Problem statement is the foundation and focus of your research report. It is a clear, stand‐alone statement that makes explicit what it is you are aiming to discover or establish. Get this right and you are setting yourself up for success. If your Research Problem is poorly worded, unfocused or ambiguous, the rest of your research is likely to go off‐track very early; you will do a great deal of unnecessary reading and writing, losing sight of the big picture (and probably your mind!). Writing your Research Problem Statement 1. First select your research topic, which is the issue or subject area that you intend to investigate – see the document “Finding a Research Topic”, available at www.wbs.ac.za . 2. Describe the business or management problem based on your topic that you intend to research. Do this right at the beginning of your research proposal or report as laid out in the templates (remember to reference any facts that you are basing your research on). This will set the scene for your Research Problem statement, so that you can write a clear, stand alone Research Problem. 3. A Research Problem is not the same as a business problem, ie it is not a “problem” in the normal ...
Words: 1682 - Pages: 7
...MANAGEMENT 163 Entrepreneurship and New Product Development Winter 2015 Draft Syllabus January 2015 Instructor: Farhad D. Rostamian, PhD., MBA Office and Office Hours: By arrangement Teaching Assistant: TBD E-mail: fdrostamian@gmail.com Messages: Valerie Myers, (310) 206-3011, vmyers@anderson.ucla.edu Enrollment: Open enrollment. Time: Wednesdays, 4 to 7 PM First Class meets: Wednesday, January 7 Room: Anderson Complex, Cornell Hall, D-307 Course Description New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions). This course is designed to help students deepen...
Words: 2176 - Pages: 9
...Learning Objectives Chapter 1 1 Distinguish between business and not-for-profit organizations. 2 Identify and describe the factors of production. 3 Describe the private enterprise system, including basic rights and entrepreneurship. 4 Identify the six eras of business, and explain how the relationship era—including alliances, technology, and environmental concerns—influences contemporary business. 5 Explain how today’s business workforce and the nature of work itself is changing. 6 Identify the skills and attributes managers need to lead businesses in the 21st century. 7 Outline the characteristics that make a company admired by the business community. iStockphoto The Changing Face of Business S nuggie: The Break-out Blanket Hit I f the first thing you do when preparing to curl up with a good textbook like this one is to reach for your Snuggie, you have plenty of company. Sales of the funky blanket with sleeves were expected to reach as high as 20 million units in just the second year the cozy accessory was available. Combined with the 5 million blankets sold in the first year, that volume will bring the value of total retail sales of the Snuggie to more than $300 million. That’s a respectable profit for an inexpensive product whose unique design and ungainly shape have made it the butt of YouTube parodies and late-night talkshow jokes. It means Allstar Marketing Group, which markets the Snuggie, is obviously doing something ...
Words: 18153 - Pages: 73
