...Topic | Page | Etihad Airways 1.1) Logo 1.2) History | 2 | 1.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals i. Short-term goals ii. Long-term goals | 3 | d) Strategy | 4 | e) Corporate identity | 5 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government v. Media g) Corporate reputation | 6 | h) Stakeholder i) Public j) Market k) Communication tactics/media | 7 | l) Strengths | 8 | m) Weaknesses | 9 | Emirates 2.1) Logo 2.2) History | 10 | 2.3) Identifying the Key Concepts of Corporate Communication a) Mission b) Vision c) Corporate objectives and goals d) Strategy | 11 | e) Corporate identity | 12 | f) Corporate image i. Investors ii. Customers iii. Employees iv. Government | 13 | v. Media g) Corporate reputation h) Stakeholder | 14 | i) Public j) Market k) Communication tactics/media | 15 | l) Strengths m) Weaknesses | 16 | n) Comparison | 17 | o) Recommendation | 18 | p) Referencing | 19 & 20 | Content Etihad Airways 1.1) Logo: 1.2) History: Etihad Airways was established as the second flag carrier of the United Arab Emirates in July 2003 by Royal (Amiri) Decree issued by Sheikh Khalifa bin Zayed Al Nahyan. It started with an initial paid-up capital of AED500 million. Services were launched with a ceremonial...
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... 3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies 11 6. Conclusion 13 7. References 14 Introduction Future of an organization will depend on how it is viewed by its key stake holders such as shareholders, customer, investors & employees. It has become one of the core objectives to building, maintaining & protecting the reputation of the company by the corporate communicators, considering the globalization & current financial down turn. Further corporate communication can be consider as a strategic tool for an organization to gain a competitive edge over...
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...Contains some excellent elements of independent thinking. A critical appraisal of up to date literature. The report is well written. Students please note that this assignment was graded in the range 70% and above. Students: Please note there is no need to place the basic strategy models in the appendices e.g. Porter’s (1985) Five Forces, SWOT analysis, etc.. It would be more beneficial to apply the models directly to the organisation and place them in the appendices and discuss the main identified issues in the main text. 2 Corporate Strategy: Emirates Airline By Student How has Emirate airline managed to remain competitive in such a saturated industry? Emirates Airline “An exceptional journey from start to finish” (Emirates, 2010). 3 Introduction: ............................................................................................................................... 4 Background to Emirates Airline: ............................................................................................... 4 Competitive Advantage: ............................................................................................................ 5 Porter’s five forces: .................................................................................................................... 5 Competitive Rivalry: .............................................................................................................. 6 Threat of new entrants:...
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...Competitive Advantage: A Case Study of Emirate Airline Insert Surname MBURU ANN Insert Course Title MBATAR Insert Course Code Insert Date 15-4-14 Insert Lecturer’s Name Table of Content Introduction………………………………………………………………………………. 3 Objectives of the study…………………………………………………………………… 4 The proposed corporate strategy of Emirate Airline…………………………………... 4 Recommendations………………………………………………………………………… 10 Conclusion………………………………………………………………………………… 11 References………………………………………………………………………………… 12 Introduction The Emirates Airline which is a part of the Emirates Group is presently one of the main airlines in the Middle East. In one week, the airline has close to two thousand two hundred flights traversing across the United Arab Emirates and Dubai. The airline’s head offices and coordination centre is strategically located in Dubai. Other than its supremacy in flight operations in the Middle East, the Emirates Airline is known to serve the longest flights in the entire world. The airline was established after the collapse of Gulf Air in 1985 and is wholly owned and run by the government of Dubai, a constituent country of the United Arab Emirates (UAE) group. Its main activity is offering commercial transportation services which is sub divided into four categories namely: - international which entails providing commercial transportation services amid continents, National which offers transportation services within the United Arab Emirates, Regional which operates within a specified...
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...Title: Qantas and Emirates Alliance Strategy Course Name: Strategy Development and Initiatives Course Code: MGMT20112 Course Coordinator: Daniel Abell Lecture Name: Daniel Abell Tutor: Daniel Abell Students: Ruth Calasan s0235265 Tracy Nguyen s222275 Felipe Gutierrez s0234289 Due Date: 19/08/2013 Date Submitted: 26/08/2013 Word Count: 3500 Words Executive Summary Last 06 September 2012, Qantas had entered a 10-year partnership with Emirates that will go beyond the code-sharing and collaboration in terms of coordinated pricing, sales, and scheduling and benefit-sharing model which aims to jointly deploy one or more resource combinations. An in-depth analysis has been done on what are the internal and external factors that influence Qantas to form an alliance with Emirates. These factors are: Deregulation of open skies creating economic environment and open equal opportunities for all air carriers Excessive capacity, fuel cost, foreign currency exposure and threat of new entrants. Changes in customer taste and destinations, power of customers and growth of airlines alliances. Heavy investments in railways and telecommunication tools Consumer protection and passenger rights Growing percentage of global emission Airport slots allocations Similarity of resources and services such as Singapore Airlines and Cathay Pacific Improving services for better price Improving power of negotiation between the alliance and suppliers During the analysis...
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...Background of Emirates Airlines History: In 1974 after its independence, DUBAI along with the other Emirates was served in the airline service market by a major airline player GULF AIR. Although there were growing tensions in the relationship of the airlines and DUBAI from the beginning due to some inflexible protocols pertaining to sky policies. Due to these reasons GULF AIR in 1985 reduced the number of flights to and from DUBAI by two-third thus straining the relations furthermore. The ruling elite at this time realized incepting an exclusive airline for DUBAI, hence Emirates airlines was born with an initial investment of US $10 million sponsored by the government. Emirates flew its first routes out of Dubai (to Karachi) with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. In 1987 Emirates started venturing into European market with flights for London and Frankfurt. The airlines since then have a come a long way from a regional airlines to evolving into a globally recognised travel and tourism conglomerate known over the globe for its commitment to the highest standards of quality in every aspect of their business. Emirates airlines line has proved to be a perfect example of a success story, almost doubling its business every three years and maintaining an average growth rate of 25% annually. The airline has been able to achieve an annual profit in every year since its third in operation. Emirates success is largely due to their service which is considered...
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...providing premium and low cost service through Qantas and Jetstar brands respectively (Qantas, 2014). In addition, Qantas has a flexible fleet plan, owning 128 aircrafts that includes 20 Airbus 330, 12 Airbus 380, 66 Boeing 737, 15 Boeing 747 and 15 Boeing 767. It has 33.36K employees and 93% are based in Australia (Qantas, 2014). It also owns a 29% stake in Jetset Travelworld, an Australian travel agency (Benns, 2009). Furthermore, cargo, catering and tourism operations also provide revenue that will sum up Qantas’ total revenue to more than A$15.9 billion (Macroaxis, 2014). The carrier's great strength has always been its powerful position in the domestic Australian market. With 65% of total capacity and nearly acquiring 90% of the corporate business in a country that has experienced little economic downturn, its business is considered relatively stable (Grant, 2013). However, Qantas is facing a challenge of increasing competitions in both domestic and international markets due to its lack of...
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...Introduction The universal interest with regard to the impact of corporate actions on society and the environment has expanded notable in the past two decades, global feasible development now requires many prominent leaders in society and support sustainable economic growth. Corporate Social Responsibility Corporate social responsibility is or has previously by many been defined in terms such as: business ethics and corporate citizenship in the working environment, whether it is private companies or government entities and society. There is still ongoing debate on the proper mutual definition of corporate social responsibility. A very basic definition could be stated as “a commitment made by organizations to contribute to a better standard of living for its staff members, their families and society at large towards continuous economic growth” (Lockwood, 2004). The concept was first brought forward in the late 50’s: nevertheless it was during the late 70’s that scholarly research started to take off. “The centre of responsible business (CRB) explains CRS as being an extensive set of action, administration, procedure and practice that are at the very core of corporate culture, and the decision forming practice throughout an organization. This is all inclusive of the actions taken in the past and also the significance of the actions that will be taken in the near future. Corporate social responsibility is over and above charity and calls for organizations to take full...
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...Behaviour critically access the success of Emirates Hotels and Resorts to introduce, implement and manage change at their new flagship hotel. In every organisation, there must be rules and regulations set to be able to govern and maintain a culture and also enable both the employers and employees to behave in a certain way that is considered acceptable which can be said to be organisational behaviour and when this is changed or improved, it is defined as an organisational change which must be discussed by all members of the organisation in order to maintain peace and unity. Cambridge University Press (2014) confirms that organisational change is ‘’ a process in which a large company or organisation changes its working methods or aims”. In this essay, the organisational change that occurred in The Emirates Hotel and Resorts will be analysed with the importance of individuals within organisations, groups and teams, leadership, management and the nature of management. Will discuss in terms of three areas, analysis of the main cause of dispute in the Emirates Hotel and Resorts, suggest ways to resolve this problem with supporting theories and finally evaluate the changes it will bring to the business. Emirates Hotel and Resorts consist of 280 employees who reside in 32 different countries round the world and as a result, the organisation requires trust from its employees to be able to manage such number of staff. This trust and management skill required by the organisation must...
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...make the company a world class organization, and Hiss Highness Sheikh Mohammad Bin Saud Bin Saqr Al Qasimi, Crown Prince of Ras Al Khaimah and the Chairman of RAK Ceramics who has been leading the company on the way to global competitiveness (www.rakceramics.com, 2012). During the Middle East Business Leaders’ Summit and Awards, RAK Ceramics was honored with the Best Brand Award and CSR Company Award in Dubai in 2010 and 2011 respectively, which distinguishes years of business excellence. Moreover RAK Ceramics is the establishing affiliate of Emirates Green Building Council, which backings the improvement and development of green-sustainable buildings in the UAE. RAK Ceramics was awarded by the UAE Ministry of Environment and Water (MOEW) with the Environmental Performance Certificate (EPC) in gratitude of its effective hard work to fulfill with environmental protection standards and regulations. RAK Ceramics was also honored by the Emirates Securities and Commodities Authority (SCA) for fulfilling with good governance and transparency according to best international practices (www.rakceramics.com, 2012). Products RAK Ceramics has a variety of tiles and housing products such as Ceramic tiles, Gres Porcellanato, Bath ware & Kitchen Sink, and also they provide a wide of eco-friendly products like:- RAK SLIM: it’s a unique “Green Building” product, revolutionary 4.5 mm thick eco-friendly tile that has great energy-saving features and utilizes...
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...Special Advertising Section 2008 Abu Dhabi Plan 2030 Innovation and Sustainable Development Abu Dhabi is the capital of the seven-member United Arab Emirates and its largest and wealthiest member. It has enormous reserves of oil and natural gas, as well as a pristine and beautiful natural environment encompassing sea, islands, coastline and desert. The Plan Abu Dhabi 2030 details how Abu Dhabi will succeed in managing its growth in a way that is good for business, for residents and for the environment. And by doing this, Abu Dhabi will achieve its goal of becoming a global capital city, worldrenowned for its cultural, tourism and business offerings. Special Advertising Section 2008 Abu Dhabi 3 Abu Dhabi: Creating a Modern Metropolis isit Abu Dhabi, even for a short time, and the quiet confidence of this dynamic capital city is quickly apparent. It’s a confidence that prioritizes planning and getting things right from the start. What’s the source of this confidence? Perhaps it’s the $350 billion in infrastructure, real estate and industrial projects already in progress for the city. Maybe it stems from the Persian Gulf emirate’s enormous oil and gas reserves and growing human capital base. It could also be the awareness that most elements of the city’s future growth have already been studied and planned out. But it is likely a combination of all these factors. This city’s ambitious and deliberate approach to growth was behind the creation of “Plan Abu Dhabi 2030:...
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...Unit 1 The Business Environment The Business Environment Aryaneil Frances G. Fernandez 801-1321-012 Lg Electronics Inc. is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, and a member of the LG Group, employing 83,000 people working in 119 local subsidiaries worldwide. With 2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the company operates its business through five divisions: Home Entertainment, Mobile Communication, Home Appliance, Air Conditioning and Energy Solution, and Vehicle Components, CEO of LG Electronics is Bon-joon Koo, who assumed the role of Vice Chairman of LG Electronics on 1 October 2010. In 2011, LG Electronics was the world’s second largest television manufacturer. Abu Dhabi Islamic Bank was established on 20 May 1997 as a Public Joint Stock Company through the Amiri Decree No.9 of 1997. The Bank commenced commercial operations on 11 November 1998, and was formally inaugurated by Abdullah Bin Zayed Al Nahyan, UAE Minister of Information and Culture on 18 April 1999. All contracts, operations and transactions are carried out in accordance with Islamic Shari’a principles. ADIB commenced its operations with a paid-up capital of One Billion Dirhams divided into hundred million shares, the value of each share being ten dirhams. The shares are quoted on the Abu Dhabi Securities Market. The founders of Abu Dhabi Islamic Banks hold 29% of its equity while the remaining 71% is held by approximately...
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...believed that the concepts of internationalization and globalization have been possible to execute due to the immense service facilities from the airline industry. By means of this industry, many business organizations around the globe have been able to meet their objectives. This report is carried out to analysis the both micro and macro environments of the Emirates Airlines with the help of different framework so that the standing of this company can found out in the industry in comparison with the other competitors. To have clear understanding of its current position, discussion will be made on the STP strategy of the company along with current CSR strategy of the company. On the basis of the finding from these analysis, strategic planning will be developed for the company along with some recommendation will be produced for the company to get the best out from the current CSR strategy. 2.0 Marketing Audit of Emirates To have clear idea about the effectiveness of current marketing strategy of the organization, the most effective ways is to do the situational analysis. Here the same situational analysis of Emirates Airlines will be done by using the analytical tools, such as Porter’s Five Forces, Porter Generic Strategies for gaining competitive advantage, Value Chain Analysis and SWOT analysis. After using all these analytical tools, the summary of the total findings are given below. 2.1 The Source of Competitive Advantage To earn competitive advantage for...
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...1. Introduction Good Supply Chain Management practices and properly designed Supply Chain Strategy plays a very crucial role in the success of any organization. Supply Chain Managements concept is formed around two nucleus ideas. According to the first idea, nearly all products that make to an end user signify the collective effort of several organizations. Cumulatively, these organizations are referred to as the supply chain. Based on second idea, though supply chains have been in existence for quite a long time now, the majority of the organizations closely monitored to what was taking place in the supply chain within their four walls. A small number of companies understood and managed the entire chain of activities in their supply chain that finally delivered goods to the ending stage of supply chain that is the customer. This resulted in disorganized and repeatedly ineffective supply chains (R. Handfield, 2011). Supply chain management now can be defined as an active management of supply chain activities to maximize consumer value and attain a sustainable competitive advantage. It characterizes a cognizant endeavor by the supply chain companies to build up and run supply chains in the most effective & efficient ways possible. Like any other organization, supply chain also plays a very important role in the airline industry. Currently in the airline industry, various links in the supply chain are in tension leading to minimized profits, heavy losses and in some cases...
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...(transfers money from surplus to deficit) • Credit provision (Fuels business, growth and Entrepreneurship) • Liquidity provisioning (Credit in times of urgent need) • Remittance of money, access to foreign exchanges and commodity markets • Risk Diversification Banking sector in UAE • Emirates NBD, Dubai Islamic Bank • ADCB, NBAD, ADIB • RAK Bank, FGB, Noor Bank • Standard Chartered, Barclays, Citibank, HSBC Sector Status (Healthy) • Most of the country’s biggest banks have transformed their business models in the past couple of years to get more money from services that command fees, such as asset management, brokerage and trade finance, rather than relying exclusively on interest from loans which have been compressed • Lenders have also largely cleaned up bad loans dating back from the financial crash of 2008, making them more resilient to any shocks. Total Debt/GDP is around 100% - 10% rise y-o-y. • Banks again anticipate a robust quarter. The provisioning cycle is fully behind and sector is expected to keep continued growth in commercial momentum. • In the first quarter of the year Emirates NBD led the sector with earnings ofDh1.67 billion, a 60 per cent year-on-year gain • Arqaam expects that the UAE banks that it rates will have a consolidated earnings growth of 15.9 % in the second quarter. Another agency expects the growth to be around 5%. • Banks have also been expanding abroad to bolster...
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