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Corporate Mission

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Submitted By charanjitkaur
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CHAPTER NO:1
INTRODUCTION
1.1 WHAT’S A MISSION STATEMENT?
Imagine if you were the captain of your own ship. You wouldn’t let the ship sail just anywhere. You would have a direction and a destination to sail to. Either you’re sailing to a predetermined port of call, or your ship is in port, getting ready to sail to another destination.
It’s the same with our lives. A mission statement clarifies what you want out of life. It gives you a clear sense of direction. You know where you need to focus your attention to create the desired outcome. As Zig Ziglar has said, “You cannot make it as a wandering generality. You must become a meaningful specific.”
A mission statement is only a paragraph long, but it has specific, measurable outcomes and a deadline for accomplishing that outcome. It’s truly the best way to start your journey to success.
Mission statement
A mission statement is a statement of the purpose of a company or organization, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."

Definition:
A written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clearly state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization.
Effective mission statements start by cogently articulating the organization's purpose.
Mission statements often include the following information:
 Aim(s) of the organization
 The organization's primary stakeholders: clients/customers, shareholders, congregation, etc.
 How the organization provides value to these

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