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Corporate Responsibility and Marketing Strategies of Apple Inc.

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Corporate Responsibility and Marketing Strategies
Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reason why its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the supplier store comply with socially ethical issues. The mission expresses the commitment of the company in implementing corporate social responsibility activities, apart from providing innovative product store the customers .Corporate social responsibility is an important product to companies because it builds up the reputation of a company by showing the society that the company is not only after generating profits but also intends to support the society in other ways. The employees, suppliers and public members are all necessary for support. As for Apple Inc, their corporate social responsibility can be rated as average. It is not okay that the company has done nothing in terms of implementing corporate social responsibility (Backer, 2013). Internally, the company ensures that its employees are well compensated in relation to the performance of the company. On some occasions, the company has issued some of the products it makes to the employees for free, this includes Macbooks, iPads, and iPhones. Additionally, the company has issued shares to the employees for free or at a lower price. This shows that the company is employee friendly.
Pros about the company is that Apple Inc. does not use child labor in the productions of any of its products.
. It has also warned the suppliers to ensure that they do not use child labor as well. The company has also emphasized that their suppliers should use friendly sources of energy in their activities. Unethical practices in the suppliers such as dangerous working conditions are looked at before

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