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Corporate Responsibility and Marketing Strategies

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I think of creativity for the most part as how to come up with new and useful ideas, which aligns with the first principle; new ideas are composed of old fundamentals (Lau & Chan, 2004). As I read this statement, it reminded me of a company I previously worked for. In efforts to build morale in the work place, they comprised a new team of team leads to review certain processes currently implemented in the company. I was part of this team and what I noticed is that each member of the team processed and evaluated invoices differently. As we all shared our different ways, we were able to come up with a new way to process the invoices effectively based off all our old ways of processing. I would use this same method when trying to create morale in a community because this allows everyone to, brainstorm and even vent about other problems together. The next principle I would apply is Lau & Chan’s (2004), principle that not all ideas are on par; the two further explained this principle sometimes suggested that creativity often requires going against the usual conventions, and that new and important ideas might be lost if one is too critical. I believe that in developing groups and asking them to creatively develop a plan; the group must have this mindset and ideas will all happen on different levels. They must also understand that no idea is good or bad and all should be considered. Again, allowing each member to communicate on a different level and develop a different moral amongst each other. The final principle Lau & Chan (2004), would apply to creativity is to understand that creativity is enhanced by the ability to detect connections between ideas. Creative people are usually have a great sense of curiosity, and are often willing to explore topics which do not bring about immediate benefits. I believe this was the concept when the group at my prior job was

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