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Corporate Social Responsibility: a Comparative Study on Fmcg Sector

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Submitted By farhadnahid7
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“Corporate Social Responsibility: A Comparative Study on FMCG Sector.”

SUBMITTED TO:
Sabrina Hoque Chowdhury
Lecturer, UIU
School of Business & Economics
SUBMITTED BY:
Group : A
Section : NQ
School of Business & Economics, UIU
DATE OF SUBMISSION: 31-03-2013 United International University

Group Details:

NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur Rahman | | 20% |

Table of Contents: No. | Name of Topic | Page No. | 1. | Introduction | 4 - 5 | 2. | CSR impact on Economy of Bangladesh | 5 - 6 | 3. | Sector overview | 7 - 7 | 4. | Company overview | 8 - 18 | 5. | Comparison | 19 - 19 | 6. | Recommendations | 19 - 20 | 7. | Conclusions | 20 - 20 |

Introduction:
History:
CSR is about how companies manage the business processes to produce an overall positive impact on society. The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's 'Social Responsibility of Businessmen', which posed the question 'what responsibilities to society can business people be reasonably expected to assume?. Writing on the subject in the 1960s expanded the definition, suggesting that beyond legal obligations companies had certain responsibilities to society20. In 1984, the celebrated management consultant Peter Drucker wrote about the imperative to turn social problems into economic opportunities21.
Throughout the 70s and 80s academic discussion of the concept of CSR grew, but the first company to actually publish a social report was Ben and Jerry's in 1989(22), and the first major company was Shell in 1998(23) .

Why Corporate Social Responsibility is so Important : companies that take an active role in promoting their corporate social responsibility programs are generally

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