...Proceedings of ASBBS Volume 18 Number 1 CORPORATE SOCIAL RESPONSIBILITY – A TOOL TO CREATE A POSITIVE BRAND IMAGE Kaur, Maneet Lovely Professional University, Jalandhar, India. Agrawal, Sudhir. Symbiosis International University, Noida, India ABSTRACT “Way to creating positive image lies in building connections with society through Corporate Social Responsibility initiatives.” Corporate Social Responsibility creates a landing place in the minds of the target consumers. It not only caters to the Brand Equity awareness among the consumers but also leads to a positive Brand Image in the minds of the potential consumers. The purpose of this paper is to understand how Corporate Social Responsibility can lead to the creation of better brand image. It investigates the efficacy of Corporate Social Responsibility initiatives creating positive brand image in the minds of the consumers. The present study is based on secondary data, information collected from authentic sources such as books, journals, magazines and research reports and electronic data gathered through related web sites. Explanation and exploration of different types of conceptual information presented in the study is the result of observation, in depth reading, experiences and rational judgement of the author and co-author of the paper. KEY WORDS: Corporate Social Responsibility, Brand Image, Societal Marketing, Consumer Perceptions, Corporate Social Responsibility Initiatives. INTRODUCTION With the advent of the era...
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...The Many Facets of Psychology Written by Oksana on October 19, 2011. Posted in Psychology Many people who study human beings focus on psychology, or the study of individual behavior and mental processes. Psychologists study brain functions, emotions, cognition, and the development of relationships between people. Psychology also involves the study of abnormal behavior among individuals, and can include the analysis of intelligence and personality. In addition to the more common facets of psychology outlined above, the study of psychology has evolved to encompass more specific areas of focus. For instance, forensic psychology, psychological testing, and research psychology are increasingly popular subspecialties. Forensic psychology explores the relationship between individual human behavior and the criminal justice system. Forensic psychologists often work in prisons or juvenile detention centers to evaluate the mental health of people who are on trial for criminal behavior. Research psychology and psychological testing both focus more on the analysis of data obtained through a face to face examination of a person. Psychological testing often involves the administration of personality tests and intelligence tests to screen for deficiencies or abnormalities in a person’s mental processes. Research psychology, on the other hand, involves the use of controlled experiments or existing data to identify patterns or tendencies that guide human behavior. Research psychologists are...
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...improves their Corporate Social Responsibility (CSR) they automatically improve their public image, and therefore, their profits Assignment title number: 5 Word Count: 1253 With the development of social economy, international companies begin to play the paramount role in current society. Corporate Social Responsibility (CSR) has gained a limelight in international business and public debate, and has affected the way in which a company does business. Typically, the definition of Corporate Social Responsibility (CSR) ranges from companies’ internal management to bigger projects for social welfare (Sharma, et al. 2009). An example of CSR would be companies respect employees’ basic human rights or firms donate money to society for charity. There are several incentives for companies to establish CSR and it can also have an impact on improving the relationship with employees and consumers. There are some who would argue that top priority should be given to corporate social responsibility, then company improves their public image and as result, their profits. There are others who would insist that it is pointless in building CSR, and guaranteeing shareholders a profit should always be the top priority. Finally, there are others who would argue that there is a middle ground, however cynical the motive. This essay will attempt to demonstrate why making social responsibilities’ benefits outweigh drawbacks. Firstly, establishing corporate social responsibility can attract more...
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...Corporate Social Responsibility Development and Implementation Hussain Mohammed Communication 340 Memo of Transmittal To: DR. Jenny Tatsak, Communication 340 Professor From: Hussain Mohammed Date: 3/7/2013 Subject: Communication 340 research paper. Dear Ms. Tatsak, It is my pleasure to present to you with the final research report about Implementation of social corporate responsibility in different companies. I would like to describe in this report the complete implementation process of the different policies and programs used to promote social corporate responsibility. I also would like to describe the advantages of promoting such policies and programs for an organization. Then I would like to conclude with some personal recommendations on how a company must implement social corporate responsibility program and policies to improve their image in society. Sincerely, Hussain Mohammed Table of Content 1. Executive Summary 2. Introduction 3. Body 4. Conclusion 5. Conclusion 6. Recommendation 7. References Executive Summary Development and Implementation of Corporate Social Responsibility The purpose of this research is to explain the importance of Corporate Social responsibility for an organization. How Implementing programs for improving corporate Social responsibility is very significant not only for the Image but also for attracting Investors and customers to the organization. Maintain standards of Corporate Social responsibility...
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...Ismail Adem Completed: May 20th 2011 Essay By: Hana Ismail Adem Completed: May 20th 2011 1. How important is Corporate Social Responsibility? What role will public relations play in an organization's CSR efforts and how, if at all, will it differ from the role it plays today? In the past, there was always a concern for corporate social responsibility, but it is only recently that this concept strongly emerged. The idea that companies can serve a much greater social purpose besides that of making profits is now widespread across the corporate world. Herein, there arises the so-called concept of corporate social responsibility (CSR). This is when companies focus so much on achieving social welfare and in this way, steer the spotlight away from their usual “bottom line” mindset. Corporate social responsibility therefore seeks to balance out the effects of private interest and public welfare in an organization. Moreover, its importance can be highlighted by understanding how it is constantly used nowadays to help establish clear boundaries between the interests of the different stakeholders existing in a particular firm. In the current competitive business environment, CSR enables employees to treat every one of corporate counterparts responsibly in order to grow and make profits. In the frame of this logic, having a corporate social policy and maintaining a responsible attitude towards stakeholders generates great results. This can be achieved when firms...
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...Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Erika Jean-Pierre Saint Leo University Abstract This review of literature will explore seven peer reviewed articles that report on results from research conducted on how companies use corporate advertising to increase awareness of corporate social responsibility thus increasing profitability. More specifically focusing on the advantages of corporate social responsibility and the positive benefits in profitability. This review of literature will incorporate various companies and industries from coffee, grocery, amusement parks, cars, oil production, alcohol, and casinos. It will analyze how corporate communication of corporate social responsibility enhances market share and drive increased profits. Companies use Corporate Advertising to increase awareness of Corporate Social Responsibility Therefore Increasing Profitability Numerous studies have been conducted on corporate advertising to increase awareness of corporate social responsibility and increased profitability for business. Companies use corporate advertising to strengthen their identities and create a favorable mental picture in consumer’s mindset. On average, companies spend millions of dollars each year in their marketing budgets toward corporate advertising. With corporate advertising, companies are not necessarily looking to sell a product or service, but rather the...
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...the relationship between CSR and PR and analyze the ethical issues that arise. How may practitioners ensure their CSR programs are more than just rhetoric? CSR "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large".(Lord Holme and Richard Watt-Making good business sense) CSR has become a relevent issue in the business field. Nowdays people judge a companys reputation with the way how they deal with their social and environmental responsibilities. Sevral studies revealed that responsible ativities are increasingly valued and demanded by stakeholders.(consumers, investors, community,journalist etc) who see in such activities the civic behavior of bussinesses, and which in turn influences their evaluation of the companies. According to study carried out by MORI in UK indicates that ,75% consumers while evaluating a company considers its level of social responsibility to be important, almost 90% of employees believe that their company should be socially responsible, almost 40% of analyst and investors consider it very important while evaluating the company and over 50 % of journalists consider social responsibility to be very important while judging the company. CSR can be better understood as a means of reinforcing both reputation and legitimacy, as it provides an opportunity...
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...Definition of Corporate Social Responsibility (CSR) CSR is about how companies manage the business processes to produce an overall positive impact on society. In another way CSR or Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. In its broadest sense, corporate social responsibility represents a concern with the needs and goals of society which goes beyond the merely economic. Insofar as the business system as it exists today can only survive in an effectively functioning free society, the corporate social responsibility movement represents a broad concern with business’s role in supporting and improving the social order. The impact of CSR Given the broad definition of CSR there are many areas of business operations that are affected by it. The most often mentioned elements of CSR are: 1. Governance: Sound governance, ethical conduct of staff, transparency of operations, no conflicts of interest, compliance with listing rules, compliance with corporate law. 2. Risk Management: Organizational health & safety, product safety, regulatory compliance, reputation management, responsible business practices, stakeholder engagement. 3. Value Chain: Responsible procurement, supplier management, externalization of costs, supplier screening, supplier...
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...Journal of Economics, Business and Management, Vol. 1, No. 1, February 2013 Corporate Social Responsibility to Reflect Organization‟s Corporate Identity: A Content Analysis Musdiana Mohamad Salleh, Nabsiah Abdul Wahid, and Malliga Marimuthu Abstract—The authors propose corporate social responsibility (CSR) as a useful element in reflecting an organization’s corporate identity (CI) to its target audiences. The inclusion of CSR highlights organization’s role as a ‘good’ citizen in society and is the basis for any beneficial exchanges between the parties. Content analyses on CSR of 10 top ranked Malaysian companies supported this proposition. Index Terms—Corporate social responsibility, corporate identity, content analysis. effort in integrating their stakeholders‟ social and environmental expectations and/or concerns into their daily operations and their interaction with the stakeholders. B. Corporate Identity Corporate identity (CI) has been used as the basis for other various corporate level concepts like image, reputation or corporate communications; and is even considered fundamental in corporate marketing field [1]-[2]. The traditional VI perspective sees CI being used at the early stage of organization‟s operation as it becomes the mean for CI transmission e.g. through logos, brand images and other visual manifestations representing them [3]. CI has evolved from this definition from focusing only on the minor elements of the organization to now emphasizing more on the...
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...|BUSINESS ETHICAL BEHAVIOR & CORPORATE SOCIAL RESPONSIBILITY | | | |Student’s Name:Renee Giordani | | | |Course Title:Sales Management | | | |Professor:Gene Dichiara | | | |SUNY EMPIRE STATE COLLEGE | | | |Date: December 09, 2014 | Business Ethical Behavior & Corporate Social Responsibility: Why Organizations Must Have IT Corporate Social Responsibility has gradually developed into one of the greatest ethical aspects that have to be adhered...
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...Table of contents Acknowledgements Statement of Authorship Abstract 1.0 Introduction 1 2.1 General Introduction 1-2 2.2 Background to the problems 2-3 2.3 The Objectives of the study 3-4 2.0 Literature Review 5 3.4 Definition of CSR 5 3.5 The Evolution of CSR 5-7 3.6 Carroll’s 4 Components Pyramid CSR 7 3.7.1 Philanthropic Responsibility 7-8 3.7.2 Economic Responsibility 8 3.7.3 Legal Responsibility 8-9 3.7.4 Ethical Responsibility 9 3.7 CSR in Malaysia 9-11 3.8 Business Benefits in CSR 11 3.9.5 It protects the company’s brand reputation and image. 11-12 3.9.6 It differentiates the firms from the competitors. 12 3.9.7 It reduces government scrutiny and regulations. 12-13 3.0 Research Methodology 13 4.9 Research Approach 13 4.10 In-Depth Interview 13-14 4.11 Research Design 14-15 4.0 Results 15 5.12 Demographic/ Sample Characteristics 15 5.13 How Do Consumers Define CSR? 16-17 5.14 Is CSR an Important Purchasing Decision Factor? 18 ...
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...‘The concept of corporate social responsibility (CSR) has a long and varied history. The evolution of the CSR constructs begins in the 1950s, which marks the modern era of CSR. In the 1990s, CSR continues to serve as a core construct but yields to or is transformed into alternative thematic frameworks.’ (Carroll, 1999) This essay will discuss about corporate social responsibility (CSR), which is one of the key factors face by corporations today, where it become relatively important to employees and stakeholders. This essay will also discuss why stakeholders are giving CSR more attention and how companies by abiding to the CSR standards create conflicts of the company’s objective with stakeholders. What is corporate social responsibility? ‘Corporate social responsibility (CSR) refers to an organisation’s moral obligation towards all its stakeholders.’ (McShane & Tavaglione, 2007, p15) In organisation, Vogel (2005, p2) stated, ‘Corporate social responsibility (CSR) is a practices that improves the workplace and benefits society in ways that go above and beyond what companies are legally required to do.’ In Singapore, in order to encourage organization to adopt the CSR concept, the National Tripartite Initiative (NTI) on CSR was launched in May 2004. The NTI on CSR committee review and formulate broad CSR strategies and has since founded a society known as Singapore Compact for CSR, in bringing the CSR movement forward. (CSR Singapore Compact 2005) Singtel a local telecommunication...
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...Recommendations 5 Conclusion 6 References 7 Executive Summary The main objectives of this report were to evaluate and determine if business ethics and corporate citizenship initiatives would increase employee efficiency within the workplace, the impact of these programs on the reputation of the organization and their effect on the organization’s relationship with employees, investors, and customers. A variety of relevant books and modern journal articles were used to research on this subject. The review of these articles and books revealed that corporate social responsibility initiatives play a fundamental role in building the image of the company as well as strengthening the organization’s relationship with its customers. Ethical programs on the other hand guide employee actions and in effect minimize any points of conflict that may arise within the workplace thereby increasing workplace efficiency and overall employee productivity. Ethical programs also ensure that financial reporting abides by the stipulated standards. This ensures that the information contained in financial reports is reliable and therefore increases investor confidence and strengthens the relationship between them (investors) and the organization. It is therefore critical that our organization develops ethical and corporate citizenship programs that can be implemented and monitored and necessary adjustments made. This would see our organization reap the benefits that come with having these...
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...the framework of a report about a research on corporate social responsiblity (CSR) , for a brand of your own choice. You as a researcher are being asked to research the company image (of the brand you choose yourself) in terms of CSR. The Resit assignment consists of 5 parts: 1. Choose a brand 2. Develop the research methodology a. Formulate the research problem b. Define the central research objective c. List the key concepts d. Design at least 4 research questions 3. Develop the table of contents of this report. The table of contents has to look like a professional table of contents. 4. Give a short summary of what you are going to describe in each chapter of your report. Don’t use more than 5 lines per chapter. 5. Give the bibliography in APA-style, with at least 3 relevant sources (wikipedia is not allowed). To be clear, you have to execute the 5 parts of the assignment, you do not have to write the whole research report. Start each part on a new page. You have to upload the assignment on DLWO before the deadline. The deadline for the resit is the 10th of January before 17.00 pm. If you participate in the resit, then the result for the resit will replace the results of the individual assignments. Resit assignment 1. Choosing a Brand for a research about Corporate Social Responsibility About (CSR) (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social environmentally sustainable manner. NIKE ...
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...by:- Corporate social responsibility is not a new concept. However, what is new is the shift in focus from making profits to meeting societal challenges. Giving a universal definition of corporate social responsibility is bit difficult as there is no common definition as such. However, there are few common threads that connect all the perspectives of CSR with each other; the dedication to serve the society being most important of them. Most ideal definition of corporate social responsibility (CSR) has been given by world business council for Sustained Development which says, “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” .Thus, the meaning of CSR is twofold. On one hand, it exhibits the ethical behavior that an organization exhibits towards its internal and external stakeholders (customers as well as employees). On the other hand, it denotes the responsibility of an organization towards the environment and society in which it operates. CSR is also referred to as: • ‘corporate’ or ‘business responsibility’ • ‘corporate’ or ‘business citizenship’ • ‘community relations’ • ‘social responsibility’. History of CSR “The phrase Corporate Social Responsibility was coined in 1953 with the publication of Bowen's Social Responsibility of Businessmen”...
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