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Corporate Social Responsibility

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Hochschule für Wirtschaft und Recht Berlin

Berlin School of Economics and Law

Nilay BIÇAKCIOĞLU

310978

Title of Essay: Why are ‘Corporate Social Responsibility’ strategies important for enterprises?

Prof. Dr. Jose M. Magone

LV 400591.01

Work, Business & Society

Berlin, 2011

Abstract

Nowadays, the importance of social responsibility activities is growing awareness for companies.It is directly related to your business and if you want to have long term business success, you have to create value for the society.People are aware of the social and environmental problems of society.In this technology time, it is so easy to reach the information whatever they want They always follow the daily news from the world and care about them.Due to the fact that paying for the strategies of CSR increases attention to the corporation.Companies’ understanding of social responsibility should always be the part of their investment strategy.They should regard the “Corporate Social Responsibility” as a business management philosophy not as a social activity.It definitely provides sustainability to the business.The purpose of this essay is to explain why “Corporate Social Responsibility” strategies are so important for enterprises.Firstly I will explain the theoretical information about criterias and framework of CSR and then I will support the facts by giving examples from the international companies to clarify the reasons of importance well.

Index of Abbreviations

The abbreviation used throughout on this essay is presented below;

CSR – Corporate Social Responsibility

OUTLINE

Chapter 1: Theoretical Background……………………………………………………...4

Introduction…………..………………………………………....………………....4

Definitions of CSR………………………………………………………………...4

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