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Corporate Social Responsibility
Role of Organization in the Community One of the core values of most organizations is community development. This is because most organizations are built around a certain community for the purpose of proximity to customers and marketing intentions. However, organizations are required to understand and recognize the type of surrounding community, its basic values, and principles and by what means they may correlate with the organization’s setting. Google, engages, empowers and benefits the community with the general aim of improving the quality of life and contributing to the community development. Below are the specific roles Google plays in the surrounding community. The organization enhances natural capacities and develops networks. A community may have a variety of sources of strength; for instance, social support systems, informal networks and talented and helpful individuals. Thus, the firm often works with such community’s assets towards acquiring mutual benefits. Correspondingly, the organization creates awareness on certain social issues and creates communication links among the people in the community. Another role the organization plays is providing jobs to the residents. The provision of employment to the citizens of the population results in building of partnerships with the society, which leads to conjoint support. Patil (2012) suggests that one of the objectives of community organizations is “to develop public support and public participation in social welfare activities.” Creation of employment not only contributes to the progress of the individuals but also provides the community with a means of living. On the other hand, the employed workers assist the organization in product invention and providing of service. The organization often aims at bringing development to the community. This

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