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Corporate Social Responsibility

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ATENEO DE MANILA UNIVERSITY
GRADUATE SCHOOL OF BUSINESS
#20 Rockwell Drive, Rockwell Center, Makati City, 1200 Philippines

Corporate Social Responsibility

Subject: Principles of Management
Submitted to: George C. Fong, Ph.D
Submitted by: Caparas, Harney Dela Cruz, Rafael Espejo, Belle Salva, Perth

May 18, 2015

Background of the Company

Incorporated in 1919, Manila Electric Company (MERALCO) is the largest electric distribution utility in the Philippines. It is engaged in the distribution and sale of electric energy through its distribution network facilities in its franchise area. Its market is categorized into four sectors such as residential, commercial, industrial, and streetlights. The franchise area of MERALCO covers over 9, 337 km2, covering 35 cities and 76 municipalities. This includes the cities and municipalities of Bulacan, Cavite, Metro Manila, and Rizal and certain cities, municipalities, and barangays in the provinces of Batangas, Laguna, Pampanga, and Quezon.

The Company organized several subsidiaries to provide unregulated electricity-related or other value-added services, which contributed to the efficiency and profitability of the core business. These subsidiaries also provide services to third parties.
MERALCO’s subsidiaries include Corporate Information Solutions, Inc., Meralco Energy, Inc., eMERALCO Ventures, Inc., Meralco PowerGen Corporation, Meralco Financial Services Corporation, Republic Surety and Insurance Company, Inc., Lighthouse Overseas Insurance Limited, Meralco Industrial Engineering Services Corporation, Miescorrail, Inc., and Clark Electric Distribution Corporation.
MERALCO is chaired by Mr. Manuel V. Pangilinan. President and CEO is Mr. Oscar S. Reyes.
The registered office address of MERALCO is Lopez Building, Ortigas Avenue, Pasig City, Philippines.

Background of the Corporate Social Responsibility Arm of the Company

One Meralco Foundation, Inc. (OMF) was incorporated and registered with the Philippine Securities and Exchange Commission as a non-stock, non-profit organization. It is the corporate social responsibility (CSR) arm of MERALCO whose thrusts are towards: i) Community Electrification, ii) Grassroots Partnerships, iii) Youth and Sports Advocacy, and iv) Emergency Preparedness and Disaster Response.

OMF’s mission is to provide opportunities for the MERALCO Group stakeholders - shareholders, employees and business partners to help advance the lives of communities where our business operates through strategic, meaningful and sustainable corporate social responsibility (CSR) programs. Its vision is to be one of the country’s partner in social development through strong, energized and sustainable corporate social responsibility programs implemented in communities where it operates.

OMF is an accredited donee institution in the Philippines registered through the Philippine Council for NGO Certification and a member of the League of Corporate Foundations.

OMF chief CSR officer and President is Jeffrey O. Tarayao.

The registered address of OMF is Ground Floor, Lopez Building, Meralco Center, Ortigas Avenue, Pasig City.

CSR Programs, Findings, and Analysis

Community Electrification Programs - The program develops feasible electrification alternatives through workable socialized schemes for various community beneficiaries such as (1) informal settlers in certain public lands or private properties; (2) portions of resettlement areas where informal settlers such as families formerly residing along the Pasig River, railroad tracks and privatized government properties; (3) isolated communities; and (4) families unable to meet the minimum legal requirements to apply for and secure legal electricity connections, in partnership with Local Government Units (LGUs), Non- Government Organizations (NGOs), and other community institutions.
Community Electrification Programs include:
Household Electrification Program which provides affordable and safe electric service in organized depressed communities
School Electrification Program which is focused on energizing off-grid schools through the use of solar PV systems
Communal Infrastructure Electrification Program which energized communal infrastructures such as streetlights, farms, youth centers and rural health centers
Community Benefits:
The household electrification program has benefited more than 9,000 families. Households now have access to adequate, safe and reliable electricity at their homes. Beneficiary families of the program will spend less on electricity as they have their own service connection (as compared when they were sub-metered).
1,000 students from six public elementary schools in the island community of Isla Verde, Batangas benefited under the school electrification program. The students will now have an access to information through the internet and TV. The school can now use educational videos to facilitate learning since students are more attentive when visual support comes into play. Students will be more engaged in going to the school.
Over 7,000 households now have access to electricity in their localities under the communal infrastructure electrification program. Members of the communities benefited under this program feel more secure with the street lights installed contributing to the peace and orderliness of the whole community.
In general, providing electricity to communities, especially the marginalized, will somehow give them the opportunity to transform and uplift the quality of their lives.
Business Benefits:
Electricity theft and pilferage in depressed areas will lessen. This will results in reduction of the system loss which is one of the key performance indicators of MERALCO under the Performance Based Regulation (PBR).
MERALCO is compliant to its social obligation as mandated by the Electric Power Industry Reform Act (EPIRA).
Increase in revenues generated from the new connections.
Improve relationships with Local Business Units (LGU).
Corporate image is enhanced.

Grassroots Partnerships - One Meralco Foundation continues its commitment towards strong partnerships with local government and barangays by providing appropriate support for certain local community needs such as health, sanitation, environmental protection, sports and education. Through these partnerships, the Foundation is able to nurture public safety, promote responsible stewardship among residents and spur growth and development in communities.
Grassroots Partnerships programs include:
Community Grants Program which involves the provision of financial grants to support the livelihood programs of recipient marginalized communities.
Bio Intensive Gardening (BIG) is an initiative aimed at sharing backyard farming techniques to the community for their food sustenance as well as livelihood opportunities for each household.
Community Benefits:
Community Grants Program: Provide opportunities for people living in these rural areas by giving them a decent means of living in order to be fit for service.
BIG: Empowering them with the proper skills for plantation and self-sustainability
Business Benefits:
Community Grants Program beneficiaries can lead to loyal job applicants for the company.
Community acceptance of Meralco’s future projects involving the areas of communities they have supported with the BIG program.

Youth and Sports Advocacy - One Meralco Foundation believes in the capabilities of today's youth as they take on the challenge of being future leaders of society. By enjoining the youth through programs rooted in academic excellence, sports engagement and values formation, the Foundation hope to make the youth self-sufficient as they reach their full potential as persons and be productive citizens of the country.
Youth and Sports Advocacy Programs include:
Meralco Basketboys Program consists of a basketball clinic and values integration session which develops the basketball skills of disadvantaged youth, and for them to understand values such as leadership, teamwork, and a winning attitude.
MVP Academic Assistance Awards is the provision of financial aid to deserving sons and daughters of Meralco Group employees to support their education expenses for the current school year.
Support to Scholarship Programs aims to provide quality education to bright Filipinos who lack the necessary resources to enter the top schools in the country. The program has supported the One La Salle Scholarship Program for public school students of the De La Salle University, and the Project Light-a-Dream for out-of-school-youth and underserved adults of the Miriam College Foundation.
Community Benefits:
Over 1,000 marginalized boys and girls have been trained under the program.
280 brilliant MERALCO dependents have been recognized under this program.

Emergency Preparedness and Disaster Response - One Meralco Foundation lends its experience and resources in emergency and disaster preparedness to support other utilities and communities. This sharing of expertise and resources aims to further harness response to major emergency situations, natural calamities and disasters.
Emergency Preparedness and Disaster Response Programs include:
Disaster Relief Operations which are activities organized by Meralco Group employees where they donate food and clothing to victims of calamities.
Electrical Facilities Rehabilitation Program lends knowledge, expertise and resources to other utilities and communities in response to calamities.

Community Benefits:
The Foundation has extended assistance to over 50,000 families in various provinces struck by disasters.
As part of its assistance to the Typhoon Pablo-stricken towns of Cateel and Boston in Davao Oriental, Meralco, the Foundation, and the Davao Oriental Electric Cooperative worked together to restore power and giving light to 7,626 households in the area.

Recommendation

Electrification Program would be more relevant if it captures a larger market meaning areas where MERALCO has no foothold yet but need to have electricity. It can be a project that can unite MERALCO and other competitors as well as suppliers of power (Aboitiz, FGEN, etc.) for a common goal of providing electricity to homes in various depressed and remote areas across the country. Moreover, this program can be more sustainable if the Company would strategize to build a long lasting partnership with an established organization such as RED CROSS PHILIPPINES given that this organization aims to provide storm-resilient shelters not just for those victims of Yolanda in 2013 but also with other families in remote areas. Although the Grassroots Partnerships are highly beneficial to the Philippine community, given the nature of Filipinos in poverty to depend, it might serve as a crutch that further incapacitates them from learning to sustain themselves on their own. We would like to suggest MERALCO to add some CSRs involving training programs and possible employment opportunities for the communities that benefit from the CSR. For example, the Bio Intensive Gardening (BIG) program which involves training communities to utilize their land to create micro-farms that can sustain their household food needs. Perhaps the beneficiaries can pay it forward if MERALCO is able to find ways to train them to expand this program by setting aside some of the budget and employing the best of these individuals, thereby turning the CSR program into a Non-Profit Organization.

To further contribute to the educational and social development of our country thru youth empowerment, MERALCO, thru OMF, may expand the reach of its existing scholarship program by offering this to qualified graduating high school students nationwide to any local college or university acceptable to the company. With this, sponsored education offered by OMF will be readily accessible to many Filipino students. Moreover, OMF may also consider the offering of Technical-Vocational Scholarship Program. This program could help graduating high school students and out of school youth whose skills and abilities are in line with technical or vocational courses. Furthermore, OMF may undertake, in partnership with various companies and organizations, the construction of public school or technical buildings in areas where these are needed the most.

Aside from extending assistance such as food, clothing and restoration of power supply to the people of the affected areas of disaster, MERALCO could also develop ways to make its lines of communication open at all times during a disaster. These hotlines should be effectively disseminated. It could tie up with the different telecommunication companies in order to ensure that those people, using any means of communication (landlines or mobile phones) can reach MERALCO to report cases of live wires within the affected area to lessen, if not eliminate, the cases people of being electrocuted. The MERALCO Foundation could conduct first-aid seminars, in tie up with other government institution such as Red Cross, on how to handle electrocuted victims, as well as other first aid practices.

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