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Corporate Social Responsibility

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Global expansion has transformed the nation’s expectations and led to the adoption of an idea that companies have certain duties to society beyond their economic and legal responsibilities. This growing consumer mentality has prompted corporations to “look beyond the concerns of the firm to the needs of society” and make a commitment to function in a responsible manner. By making a promise to uphold corporate social responsibility (CSP), companies can help create a better working and natural environment, and aid in the prevention of future problems. (Fundamental, pg. 377).

According to Excellence in Business, by Bovee, Thill, and Mescon, it is common for CSP and ethics to be used interchangeably in discussions; however, they are very different. Business ethics refers to the application of moral standards to business situations, whereas, CSP is the concern that businesses have for the welfare of society as a whole. As a result of a company’s adoption of socially responsible practices, they are “connecting to the personal well-being of its customers.” (Richard Levick???)

As product competition increases, it is necessary for a firm to acknowledge that it operates in a shared environment. A company’s success often depends on the perception of its consumers, shareholders, and employees; therefore, its top-leaders must build and shape the company’s reputation in a strategic manner by developing socially responsible practices. When consumers feel their needs and values are not taking into consideration, they will spend money with the competitor; unhappy shareholders will invest elsewhere, and employees will become unproductive or will quit if their needs fail to be met.

Corporate negligence has caused several large businesses, like Nestlé, BP, and Dow Chemical to undergo intense scrutiny in the past and have suffered serious repercussions. For instance,

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