TITLE OF ASSIGNMENT: MARKETING ASSIGNMENT
NAME AND SURNAME OF STUDENT: JARROD DANIEL GRABE
STUDENT NUMBER: 12-002746
COURSE/QUALIFICATION: BCOM – STRATEGIC MANAGEMENT (IIE DEGREE PROGRAMS)
SUBJECT CODE: MRKT5111
DATE: 21 MAY 2012
NAME OF MY LECTURER: HULU BHILA
WORD COUNT: (Excluding references, table of contents and any tables or graphs)
1. QUESTION 1.1
The corporate responsibility of Europcar is a voluntary process whereby the
Furthermore Europcar has achieved an ISO14001 rating this entails that Europcar has done a thorough analysis into its business areas and activities and their environmental impact, that it has gone beyond just the needed legislation practices and strived for excellence and the care of future generations and its impact on the environment. The above rating means Europcar has attempted or in some cases succeeded in reducing the cost of waste management, improved distribution costs, lower energy and material consumption and finally an improved brand image among watchdogs, customers and the general public.
Environmentally Europcar has been focusing he
Socially, Europcar has numerous accolades and initiatives that are striving to make it a leader within the corporate environment, for example Europcar holds a Level three rating for Broad Based Black Economic Empowerment further allowing people of disadvantaged backgrounds to achieve and attain success in their lives and jobs. Furthermore Europcar has an outstanding initiative know as Sisonke Stars whereby the employees and staff
