Arturo Chavez
Business Cornerstone

Procter & Gamble

Introduction
Corporate Social Responsibility (CSR) is a concept that has been introduced and used by businesses well over half a century, Corporate Social Responsibility is all about contributing back to social society through various charity projects from where companies have earned.
CSR is how Companies are doing businesses in a way that can separate them from the competition in the minds of consumers; it gives companies enormous amount of benefits such as;
It helps to build good working atmosphere among its existing staff,
Brand differentiations through CSR projects are also used to persuade governments and the wider public, that company is taking current issues like health and safety, diversity or the environment seriously and so avoid intervention.
CSR programs also draw attention away from companies' perceived negative impacts e.g. the petroleum giant BP has run campaign to clean oil spill and also installed very visible wind-turbines on the roofs of some petrol stations in the UK.

The Procter & Gamble Company
P&G is one of the world largest consumer goods manufacturing companies with US $78.9 billion revenue (2010) employing over 127000 people. It is 6th most admired company in Fortune magazine 2010 list.
Company is 172 years old and has grown through enormous amount of challenges and Depression. Through all this volatility, the one factor above all others that has enabled P&G to grow responsibly, which is the clarity and constancy of P&G's Purpose - to touch and improve consumers' lives with branded products and services.
Out of more than 300 brands, some of the famous brands owned by P&G are as follows;
Ariel laundry detergent, Braun a small-appliances, Crest toothpaste, Duracell batteries and flashlights, Gillette variety of razors for men and women, Head & Shoulders, Rejoice shampoo,