...THE LAST WORD PRASAD KAIPA NAVI RADJOU | CEO ADVISOR AND COACH | FELLOW | JUDGE BUSINESS SCHOOL, UNIVERSITY OF CAMBRIDGE “Companies mustshut down theirCSR departments” They should instead focus on re-engineering value chains to bring sustainability in their business models, Kaipa and Radjou tell Rohit Nautiyal DALIP KUMAR away with the CSR department by rolling sustainability in the firm’s business model. New KPIs (key performance indicators) were introduced so senior managers could take the right kind of decisions that contribute towards water conservation which eventually helped the firm save money and pass the benefit to consumers. Not to mention, this initiative helped Florida Ice & Farm become environment friendly. Unilever’s CEO Paul Polman wants to double the company’s revenues and reduce the environment impact by 50 per cent. Both the examples explain how this schizophrenia (increasing profitability and creating a moniker like CSR) can be eradicated by finding a noble purpose. Companies must walk the talk by getting over with PR exercises on CSR initiatives and focus on re-engineering their value chains. So what you are essentially saying is that overhauling one’s business purpose can be a solution for the ongoing CSR debate. Prasad: Yes. Let us try and understand this with an example. As part of its product portfolio, PepsiCo sells both obesity inducing drinks and healthy products. Hypothetically if they choose to do a CSR initiative in schools, distributing...
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...THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE: A CASE STUDY OF PZ BY SOMEFUN DOLAPO OLUWASEYI ADP08/09/EX/MBA/0993 A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION (MBA), OBAFEMI AWOLOWO UNIVERSITY, ILE- IFE, OSUN STATE, NIGERIA OCTOBER 2010 CERTIFICATION I certify that this research study was carried out by Somefun Dolapo Oluwaseyi (ADP08/09/EX/MBA/0993) of the Department of Management and Accounting under my supervision, in partial fulfillment of the requirement for the award of the degree of Master of Business Administration, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria. ______________________ _____________________ DR. Victor S. Alumona DATE PROJECT SUPERVISOR _____________________ ___________________ MBA CORDINATOR DATE DEDICATION This research study is dedicated to the glory of our Heavenly Father “ever faithful, ever sure” my help in ages past and my hope for years to come. I will also like to dedicate this study to my supportive sister, Mrs. Temitope Ojedele who gave all that I need to complete this course, and our lovely mum for her support and prayers all through the programme. ACKNOWLEDGEMENT The extent to which people succeed in life depends on the Almighty God, self determination as well as those elements within the social and material environment. Therefore, one records success when God permits...
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...stakeholders. It is defined as a form of corporate self-regulation which is integrated into a business model. Company responsibilities functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The term "corporate social responsibility" came into common use in the late 1960s and when many multinational corporations formed the term stakeholder, and organization's activities had a major impact on the stakeholders. There has been different views towards company responsiblities wherein Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses. Others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers. There are different approaches towards social responsiblities, they are broadly clasified into two, the primary approach is Philanthropy which includes monitary donations and aids given to other organisations. Where in the other approach is garnering increasing corporate responsibility interest. This is called Creating Shared Value, or CSV. The shared value model is based on the idea that corporate success and social welfare are interdependent Many companies...
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...Amtrak’s Sunset Limited and M/V Mauvilla – Corporate Social Responsibility 1 It has been called the worst train disaster in U.S. history. The wreckage of the Sunset Limited on September 22, 1993 took 47 lives. There are many circumstances surrounding this wreck that affect the many stakeholders involved. Certainly, CSX Transportation, Inc., Amtrak and Warrior and Gulf Navigation Company (WGN) and their employees, the passengers on the train and barge, the surrounding community, the train and barge industries, the governing body of the Big Bayou Canot bridge, environment, and stockholders are all stakeholders. Adding possibly to that list, the National Transportation Safety Board (NTSB), US Army Corps of Engineers and the Coast Guard might be stakeholders as well. The Mauvilla, while being steered by Pilot Odom, and not Captain Stabler, in dense fog conditions could be viewed as negligent. Additionally, Odom admittedly was not adequately trained in the use of the towboat’s radar system. At the time of the accident, Amtrak’s conductor and assistant conductor were not in the wheelhouse of Amtrak’s engine Number 819 and the train, being guided by engineers, was traveling at a speed above authorization. Again, given the weather conditions, this could be viewed as negligent. Certainly, these two examples might not be illegal; however, the outcome of the incident “precipitated the filing of over one hundred personal injury and wrongful...
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...the framework of a report about a research on corporate social responsiblity (CSR) , for a brand of your own choice. You as a researcher are being asked to research the company image (of the brand you choose yourself) in terms of CSR. The Resit assignment consists of 5 parts: 1. Choose a brand 2. Develop the research methodology a. Formulate the research problem b. Define the central research objective c. List the key concepts d. Design at least 4 research questions 3. Develop the table of contents of this report. The table of contents has to look like a professional table of contents. 4. Give a short summary of what you are going to describe in each chapter of your report. Don’t use more than 5 lines per chapter. 5. Give the bibliography in APA-style, with at least 3 relevant sources (wikipedia is not allowed). To be clear, you have to execute the 5 parts of the assignment, you do not have to write the whole research report. Start each part on a new page. You have to upload the assignment on DLWO before the deadline. The deadline for the resit is the 10th of January before 17.00 pm. If you participate in the resit, then the result for the resit will replace the results of the individual assignments. Resit assignment 1. Choosing a Brand for a research about Corporate Social Responsibility About (CSR) (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social environmentally sustainable manner. NIKE ...
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...Corporate Social Responsibilities 1. Introduction According to Argenti,Pul.A (2007) Many companies have a separate subfunction in the human resources area to deal with community relations and a foundation close to the chairman that deals with philanthropy, but the two should be tied closely together ascompaies take on responsiblities in communities in which they operate.When constitiuencies involved and the most importantthis hs in shaping the imge of the firm, this subfunction also needs to be housed within the corporte communication function where very closely with it. Sustainable development is an idea of ensuring better quality of life which aims to protect environment, enhance social progress, use natural resources prudently and maintain high and stable economic growth. CSR is believed to have a significant influence on corporate sustainability. In the business context, CSR has emerged as a form of sustainability governance with advantages to the economic, environment and social progress. In terms of governance through policy implementation, CSR can be practiced in a strategic manner with better understanding. Policy framework can be designed using a mixture of regulations, economic instruments and communication strategies which significantly affects the environmental and social impacts from corporate activities. This might influence the level of corporate sustainability(Chamhuri Siwar and Siti Haslina Md Harizan,2008). Companies are aware that they...
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...BUS 508:Contemporary Business Corporate Responsibility and Marketing Strategies Dr. Hammad Elbedour Monique A. Newell 1/20/2014 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. It was started by three men; Steve Jobs, Steve Wozniak and Ronald Wayne in Cupertino,CA. They wanted to make and sell personal computers. Later, Ronald Wayne sold his Share to Steve Jobs and Steve Wozniak. Back then, it was a very risky investment and too much of a risk for Ronald Wayne. Now, Apple is one of the biggest computer companies in the world. Today they are said to be worth around $705 Billion (Finger, 2013). It has very loyal customers that trust and buy only Apple products. This is because it is a company/product well known for its quality electronics. Despite its rather high prices, people will wait in line and pre-order Apples’ “Next big thing”. This company is well respected and well known. It must adhere to ethical business practices by being a socially responsible business. This paper will examine Apples’ current position as a socially responsible business. We will start by determining if Apple meets the standards it has made for itself as well as legal standards. Then we will...
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...National University of Modern Languages Institute of Business & Finance Department of Accounts & Finance Lahore Campus Final Thesis on CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE BEHAVIOUR SUBMITTED BY: STUDENT NAME Roll No. BS (Accounts& Finance) Honors Session from ----- to -------- Thesis Report on Computer Marketing Company National University of Modern Languages Faculty of Management and Science It is hereby certified that the report has been thoroughly and carefully read and recommend to the Faculty of Management and Science for acceptance of final thesis report by name & registration #. Session (August-13 to July-14) Morning.In partial fulfillment of the requirement for the degree of B.S. (Accounting and Finance) of National University of Modern Languages Lahore. Date: 16-Oct-14 Supervisor name: Supervisor Signature: Plane Member Name: Plane Member Signature: Head of Department: Letter of Transmittal Head of Accounting & Finance Department, National University of Modern Languages, IBF Campus, Lahore. Dear Sir/Madam; It is to present you the thesis report which is executed at Computer Marketing Company as required by the university as a degree requirement for B.S. (Accounting and Finance) program. This report has been prepared in accordance with the guidelines issued by the department. It is the result of my first professional experience. This is a partial...
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...introduction to management issues1 Identification of management issues2 rationalisation behind unethical behaviour2 corporate governance and social responsibility2 recommendations3 Implementation of recommendations3 references4 1.0 BACKGROUND The purpose of this case study is to identify the management issues of Satyam Computer Services Limited’s, former chairman Ramalinga Raju when he admitted to corporate fraud in 2009, and how these issues could be addressed. Satyam Computer Services Limited, (now known as Mahindra Satyam) is a “leading global information communications and technology company”. (Anon., n.d.) It is a part of the “US $15.4 billion dollar Mahindra group, a global industrial federation of companies of the top 10 business houses based in India”. (Anon., n.d., p. 1; Anon., n.d.)). 1.1 INTRODUCTION TO MANAGEMENT ISSUES “India’s corporate community experienced a significant shock in January 2009 with damaging revelations about board failure and colossal fraud in the financials of Satyam.” (Afsharipour, 2010)Ramalinga Raju and the CFO of the company were charged with “conspiracy, cheating and falsifying records. Raju was also allegedly using salary payments to fabricated employees, in order to steal money from the company.” (Anon., n.d.) This case study will explore the unethical behaviours of Ramalinga Raju, but also how ethical standards and social responsibility factors in with Satyam’s Computer Services Limited’s own management issues, which would have also...
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...t Malaysian-based Company (Maybank) Introduction / Objective of the term paper Company Background Maybank, a government-linked company (GLC). is the largest bank in Malaysia with more than 380 domestic and 90 international branches. In Maybank, the unionised Special Grade Clerks performs these functions: • receiving and paying of cash items within designated authority • signing of internal vouchers • checking and verifying all activities of tellers • dual control of ATM • control and release of checkbooks, PIN, bank drafts, bankers cheques etc. If one analyses the job function / authority and responsibility of the unionised Special Grade Clerk, one would note that a lot of the functions of some Unionised employees in some banks are much superior to the said officers. Non-clerical - Position hold above trainee officer, bank officers (in-charge banking hall) and etc. It was reported of estimated 4,605 or 61% of Maybank employees in the clerical and non-clerical category were NUBE members and some of them decided to form an in-house union called Maybank Non-Executive Union (Mayneu). Organizational Behavior issues identified ✓ Biasness in Performance Bonus Maybank and the National Union of Bank Employees (NUBE) had been in dispute over the alleged lack of or insufficient performance bonuses provided to lower-level employees. The dispute had been ongoing since 2009. NUBE claims that the bank did not provide a fair...
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...Ethics MGT 498 November, 2012 Ethics Edward O Wilson, an American biologist and theorist proposed that in the end, success or failure will come down to an ethical decision; one on which those now will be judged for generations to come (ThinkExist, 2012). Organizations require members to adhere to the established guidelines and ethics to maintain compliance with internal and external directives. The ability of the company to remain profitable without sacrificing ethics is a competitive advantage that will ensure consumer loyalty and enhance its reputation. Additionally, ethical decision-making contributes to a company’s fulfillment of corporate social responsibility. This analysis will describe how ethics and social responsibility influence the development of a strategic plan. Furthermore, it will provide an example of an unethical action and present an alternative method for handling the situation. Influence of Ethics The Free Dictionary.com (2012), defines ethics as a set of principles of right conduct or standards governing the conduct of a person or the members of a profession (Ethics). Although many believe that ethics and business cannot exist simultaneously, the cost of unethical behavior in organizations is unacceptable. According to Wheelen and Hunger (2010), a survey by the Ethics Resource Center of 1,324 employees of 747 U.S. companies found that 48% of employees surveyed said that they had engaged in one or more unethical and/or illegal actions during the...
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...in the contemplation of law. Limited liability is a key feature of the modern corporation. Consumer sovereignty: the idea that consumers should and do control the market through their purchases. Dependence effect: as a society becomes increasingly affluent, wants are increasingly created by the process by which they are satisfied. Moral vegetarians are people who reject the eating of meat on moral grounds. 2 In my opinion, Wal-Mart is an example of a morally bad corporation. There are three reasons to improve that: (1) Unfair competition. Our textbook describe it like this: “Some critics of capitalism maintain that capitalism breeds oligopolies that eliminate competition and concentrate economic power that a system of corporate welfare protects many businesses from true marketplace competition, and finally that competition is neither generally beneficial nor desirable in itself.” Through the case 4.5, in order to eliminate other competitors and concentrate more economic power, Wal-Mart puts pressure on suppliers to lower their prices, so that it can offer its customers...
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...Canadian Business Environment Market and Nonmarket Environments Any issues or changes that happen in one of these environments can directly cause change to the other. Since both of these are so closely related and to a great importance for a firm to run successfully, they have put more focus on managing both aspects of the company. The interrelationship between the market and nonmarket environment is heavily based on the role of management. Since a firm will operate in both the market and nonmarket environments, managers are there to measure the impact one has on the other. The issues found in the nonmarket environment are directly related to the market environment of the firm. The nonmarket environment is a little more difficult to control than the market environment, but each firm is aware of the importance of running sufficiently in both aspects in order to be successful. As shown in figure 1-1 (Baron p. 3), the relationship that the nonmarket and market environment has. Market environment determines the significance of nonmarket issues to the firm. Nonmarket environment shapes business opportunities in the market place. Analysis of the Nonmarket Environment When analyzing the nonmarket environment of an organization the main focus is the four I’s that characterize the organization. The four I’s consists of Issues, Interests, Institutions and Information. The issues aspect is the main part of the nonmarket analysis, issues of a firm can be very vast, and they...
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...Friedman – Corporate Social Responsibility Businessmen who believe and talk about CSR as if it is the end all of be all or that it is important in the realm of business are puppets People have responsibilities; not businesses A corporation is an artificial person but a business cannot be said to have responsibilities He separates “responsibility from the word “social – since the business cannot be moral is cannot have moral responsibility Moral responsibility is different than social responsibility as a social contract Social responsibility can be taken to account only if you are able to separate the person from the position. CSR is something that is only practiced in the first world countries, this is not the case in regards to health concerns with overseas workers; international human rights violations Your are spending the money of the employee so far that you are lowering his wages, your are spending the money of the customer so far that you are raising the price of the product, your are spending the shareholders money so far that you are spending the company profits. If we are to give them the ability to act as civil servants than we should have to elect them to do so. Their expertise is in running a business or an organization not in figuring out what is the best for the economy – they are not politician and the decision to act upon social responsibility is not always in the best interest of his/her shareholders, suppliers, or stakeholders. He...
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...Communications in Business Report Letter to Executive of Local Network I.X. Elle 98765432 Semester Two 2010 Bentley Campus Tutor: Novita Ikasari Ms I.X.Elle Director of Corporate Communications Bayer Western Australia GPO Box 6789 Perth WA 6001 AUSTRALIA October 2, 2010 Same mistakes Ms Novita Ikasari Executive of the Australasian Local Network PO Box 123 Bentley WA 6004 AUSTRALIA Dear Ms Ikasari, executive of local network Submitsion to the Local Network of ….. This letter contains our recommendations to the Local Network to encourage compliance with Global Compact p(P)rinciple o(O)ne, which states “Businesses should support and respect the protection of internationally proclaimed human rights”, and p(P)rinciple n(N)ine “Businesses should encourage the development and diffusion of environmentally friendly technologies”. At Bayer we believe in doing the right thing by (for) our stakeholders. Bayer is a founding member of the United Nations (UN) Global Compact and has supported the ten principles since inception. We are proactive in pioneering new ideas and concepts to facilitate compliance to the principles. Our long history in many of the countries in which we operate, ensures that we are well placed to make recommendations to the Australasian Local Network. Bayer’s support of its host communities throughout the world complies with the business practices of the Global Compact. Our performance report is available on...
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