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Corportate Social Responsibility

In:

Submitted By nadhirah
Words 2985
Pages 12
Topic 3: Does CSR represent a genuine desire by corporations to do well towards society?
Introduction
The dominant model of business activity in the past merely concentrated on the benefit of the shareholders, which is maximizing profit from the firms’ activities. Any other benefits or harms created in the process of the activity were considered secondary. Issues such as ethics and creating values for customers and stakeholders were thus ignored and rarely paid attention to. Unfortunately with the business world ever-changing, the culture that was embedded in the past is no longer workable in this 21st century as it was resistant to changes, inconsistent with the laws and ignores the ethical side (Freeman 2008).
The issue of Corporate Social Responsibility or CSR has been the subject of debate among researchers for the past twenty years (Chen & Winai, 2011). There have been many arguments if businesses should engage CSR initiatives in their operations. CSR or corporate citizenship is defined as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (Moir 2001). The essay will discuss on the literature review of the different perspectives of CSR, arguments against it and the analysis if CSR represent corporations’ genuine desire to contribute towards the society.

Literature Review
Arguments for CSR
There are three reasons why corporate engage in CSR activities. They are pragmatic reason, ethical reason and strategic reason (Trevino & Nelson 2011).
CSR and Pragmatism
Pragmatism is ‘a philosophical movement or system having various forms, but generally stressing on practical consequences as constituting the essential criterion in determining value’ (dictionary.com). A business must

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