Information is everywhere and it is important that people remember certain things in order to function and prosper in life. It is obvious that particular pieces of information are remembered better than others, but why is that? Perhaps it could be the relative importance of information to people that affects memory recall, or maybe it is the depth in which the information is processed. Cognitive psychology, which is the study of the mental processes of people, allows researchers to study how humans process and remember information.
Craik and Tulving (1975) studied why certain information is recalled more adequately than different information. The study rejected the Atkinson-Shiffrin model of memory (1967) and instead, corroborated Craik & Lockhart's