Name: Ng Jun Boon Matrix Number: BB10110393
Based on the current practices by Corus, give your opinion with justification whether the Product development continuous improvement can achieve the company business sustainability. In my opinion, the product development continuous improvement are useful and successfully in helping Corus to achieve business sustainability because it has provided Corus a lot of benefits such as minimize wastes through lean production, reduce costs with effectively storage management through Just-In-Time (JIT) principle, develop best practice and sharing across the industry to help other producers use the best method of production to raise the quality of whole sector, offer competitive price of their products with high quality, meet customer expectation and fulfill their needs through R&D. Apart from this, continuous improvement also increases the efficiency of human resource which is encourages employees to contribute their ideas for improving their working practice. Employees and managers will feel valued and needed by company through this empowerment and thus, fulfill their job satisfaction. This would be good for company sustainability because employees are valuable assets for company and these assets would give a good profit to company in a long term period. Furthermore, continuous improvement not only provides benefits to internal shareholders but it also provide benefits to external shareholders such as government where it can earn more tax as company earn more profit, potential customer attract by the high quality product of the company and the increasing market value of the company would attract potential investors to invest. This would help Corus to raise their fund and sustain their business widely in future. Through continuous improvement, Corus has improves its ability in processing, producing, marketing,