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Corwin Corporation

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This case study is about how healthy relationship between Corwin Company and Peters Company broke due to immature policies by Corwin. This led to financial loss for Corwin and cessation of relations with Peters, an important customer. Corwin has long-standing internal protocols with regard to project selection around product-based initiatives from outside clients. However, in this instance, these measures were entirely overlooked. Not only did CC lose out financially but its future potential revenues from Peters have been jeopardized. CC’s strong reputation has received negative publicity at a time of global recession.
Following are the conclusions from this case study: * Projects have little chance of a positive outcome when no time is taken to research the schedule, specifications and opportunities adequately before electing to proceed (or not). * Ignoring the normal protocols when putting proposals together by using unskilled personnel leads to deficiencies in technical matters, faulty documentation and poor consultation with stakeholders which adversely affects the budget, the profit and the company’s reputation. * If protocols are followed and the correct personnel involved from the outset, then the alternative decision to not adopt the project remains an option; alternatively, the client can turn down a bid that is much higher than their budget. * Fitting a bid around a figure proffered by a potential client and then making the contract “fixed-price” with no room for contingency, lays the responsibility of extra costs with the provider rather than the client, which is untenable. * Spending the entire budget on raw materials at the outset without reference to suitability and requisite amount wastes the provider’s money (in this scenario). * When managers are not party to contract acquisition they do not support the project and even

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