...Introduction Malaysia economic development strategy, since the introduction of New Economic Policy has hastened the development process in the following years especially 1980s - 90’s decade. Development was further speeded up in 2000s with the nation vision of achieving an industrialized status by year 2020. However, the rapid development process sometimes was carried out without really taking into consideration, that the possibility of such development will impacts on the environment, in this case, impacts towards the rivers. Table 1 below shows the number of polluted river (suspended solids) from year 1998 – 2008. Table [ 1 ]: Number of clean, slighly polluted and polluted basin in Malaysia (Suspended Solids) A) Economic Growth and Water Pollution As the country which moves towards the realization of its vision 2020 to becoming a developed nation through the implementation of its policy agenda for heavy industrialization, infrastructures, and urban-expansions, the water demands increase steeply. There is greater pressure to preserve the current water resources as well as to find alternative course of actions to improve the water quality. In other words, the consistent and rapid growth of urban-industries in Malaysia has undoubtedly resulted in an increase in economic well being of the citizens on the one hand. After all, for the first time in years, the external value of Malaysia’s currency, the ringgit, shrank by nearly 50 per cent while the stock market contracted...
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...“Market Acceptability of RC Cola’s Green Claim in Bangladesh” Introduction Whether it is hot or cool and in any Festival? - No talk we need soft drinks. It seems that it is a part of daily life. Truly, the demand of soft drinks is increasing in such a pace that it is an alternative to drinking water. Fashionable, refreshing or unhealthy whatever it is Partex group has brought RC cola in Bangladesh. At present, RC Cola is very much accepted drink item in our country. Within a short time this product has ensured its position both in urban and rural area. Yes, here and there, blank pots of different beverages are a continuous view and we also reuse it for different purposes. However several global trends are affecting consumer behavior like growing concern over energy conservation, emphasis on basic brand attributes, increased desire to buy green, interest in big ticket green products, attention to packaging etc. For sustainable marketing activities a firm must invest a lot in research and development activities. Both the people of urban and rural areas are giving RC cols much money, but are RC cola taking the healthy and environment friendly factors in consideration? RC cola claims that they are real sustainable marketer. The whole report will justify their beliefs. The project Paper of "Green Marketing - Market Acceptability of RC Cola's Green Claim" has been oriented as an academic requirement for the Bachelor of...
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