...Grading will be based on : - a participation note - Level and quality of participation to discussions - Quality of presentations (content and communication skills) - a final exam (during the last lesson). Luxury Marketing research Bibliography (French and English) • • • • • Castarede J., “Le luxe”, que sais je, PUF, 3ème éd., 2003 Gillian C., Wilson R., “Strategic marketing planning », elsevier, 2003 Lipovetsky G., Roux E., « Le luxe eternel », collection le débat, gallimard, 2003 Marchand S., « les guerres du luxe », fayard, 2002 Sicard M.C Cyberlibris • Let Them Eat Cake : Marketing Luxury to the Masses - As Well As the Classes Auteur: Danziger, Pamela, - Editeur: Dearborn Trade, A Kaplan Professional Company - 322 pages – 2005 Global Marketing Management 5th edition. Auteur: Quelch, John A., Bartlett, Christopher, - Editeur: Thomson - 688 pages – 2005 • Web • • http://www.univ-pau.fr/~benavent/cas/Luxe/Loreal_CAAE_2004.pdf http://www.fipar.com/CORPO/industrie_cosmetiques/index.php Mode • What are you expecting from this course ? • Process – – – – – Interactive process Hands up, no laptops, no phones Speak in english (you don’t...
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...Littlehampton, England. She was born in Littlehampton in 1942 as the child of an Italian immigrant couple in an English seaside town. She started the Body Shop in 1976 simply to create a livelihood for herself and her two daughters, while her husband, Gordon, was trekking across the America. She made her fortune from selling natural ethical products hair care and body moisturizers that were meant for women. Half of her life she spent being an advocate for both humanity and the environment. She traveled to Haiti and different parts of the world where she learned how the earths’ natural resources could help make women more beautiful. The body Shop became a multi local business with over 2.045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. “ Business have the power to do good”. This was the mission statement Anita Roddick chose to use for the opening of the Body Shop. At age sixty-four she dies but, not without making a big contribution to society. Anita Roddick was born on October 23, 1942 in Littlehampton, England. She was the daughter of Gilda and Donney Perella, Italian immigrants who owned a café which Anita and her siblings worked in after school and over the weekends. “After Anita’s application to drama school was turned down, Ms Roddick worked for a secondary school teacher and then quit to travel to Haiti, Australia and South Africa among other places, where she absorbed customs and ideas she would latter...
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