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Cost-Benefit Analysis

In:

Submitted By bangalore123
Words 288
Pages 2
Submitted by : Manjunath Hiremath
Batch: L1Sep2015
Date: 15-11-2015

Core Problem : Why do companies promote exchange offer of old watches to New
Company' s View : A great way to engage consumers
The origin of the exchange offer idea:
The offer was conceptualised from the insight that Indians love to preserve things for a long time in hope of getting some value for it someday. Watches, in particular, have always been preserved nicely in cupboards for decades even if not working
The Target customers:
Both new and existing consumers as old watches of any brand are accepted. This offer also allows customers to exchange watches in any condition, which is a definite crowd-pleaser. * Cost :Consumer felt they were earning that 20 per cent discount on exchange old watch to new . While for the company Strategically it promotes multiple purchase and ownership of watches * Benefits: For consumer there is an element of engagement with the consumer as the consumer is giving away old stuff for which he/she would not have got any value otherwise. In addition, it also bringing happiness to the underprivileged with this initiative.
While for companies sales almost double compare to the pre-scheme period (Consumers prefer a brand over others if the offering is interesting). Brand's preference score goes up (it is about 70% during discounts).Tactically, as an activity the exchange offer helps to bring in more footfalls. Engage in a social cause by donating selected watches that can be refurbished are used for charity

Other Cost and Benefits: * Why company promote discount sale during festival season * Why credit card companies give cash bash * Why companies give cash discounts to the suppliers * Why most mobile apps are free to download &

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