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Week 5 Cost of Capital Video
Pfizer corporation is a research based pharmaceutical company in fact they are the world’s largest. They develop their own products, in a risky environment where a new product may have hundreds of millions of dollars invested in it and may fail and not be a viable product. Development of these types of products causes some significant cost of capital challenges for Pfizer.
Pfizer’s capital structure like many large publicly held corporations is made up primarily of debt, the money the firm has borrowed, and equity both from retained earnings and the equity investors have contributed by purchasing stock. Pfizer has eight billion outstanding shares of common stock in the market.
A key challenge the company faces is providing enough financing to fund these risky and sometimes long term R&D projects. They have significant revenue of $65B per year but that alone does not mean they will have the cash in the right place at the right time. First it is important that Pfizer selects the right R&D projects to fund. They prioritize R&D projects based on the rank order of the projects values using financial metrics and select projects that will provide a good return for their shareholders. When selecting projects they determine a productivity index using the NPV of the project in the numerator and the present value of the costs in the denominator. This is a “bang for the buck” approach to determine how much return you believe you will get for each project (reference video). Each product comes with its own unique risk features or systematic risk. Systematic risk is a risk experienced by all players in the market and it cannot be eliminated by diversification (Parrino, Kidwell, & Bates, 2012). Each project must meet the hurdle or the discount rate that is applicable to the product to be selected as a viable project that moves

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