Premium Essay

Cost Structure Break Even Target Profile

In:

Submitted By assiralcenna
Words 9715
Pages 39
CHAPTER 6

Audit Planning, Understanding the Client,
Assessing Risks, and Responding

Review Questions

6–1 In their investigation of a prospective client, the CPAs should assess the backgrounds and reputations of the prospect and its major shareholders, directors, and officers. Thus, inquiries are made of underwriters, bankers, and attorneys that conduct business with the prospective client. Also, the CPAs are required to make inquiries of the prospect’s predecessor auditors to obtain information that might enter into the acceptance decision, such as information regarding the integrity of management. The prospect’s financial reports, SEC filings, credit reports, and tax returns are used as sources of financial background information.

6–2 The audit committee of a board of directors must be composed of at least three independent directors. Independent directors are those who are outside directors (not officers or employees) who have no relationships that might impair their independence. This would include relationships such as performing consulting services for company management. In addition, the members must be financially literate; at least one member must be a financial expert.

6–3 An engagement letter is sent to the client by the auditors to make clear the nature of the engagement, any limitations on the scope of the audit, work to be performed by the client’s staff, and the basis for computing the auditors’ fee. The engagement letter represents the written contract for the engagement, and its primary objective is to prevent possible misunderstandings between the client and the auditors. It constitutes an executory contract between the auditors and the client.

6–4 “Shopping for accounting principles” is a practice whereby management changes auditors to a CPA firm that is more likely to allow an accounting principle that

Similar Documents

Premium Essay

Understanding Marketing

...Framework for Marketing Decision Making “What do we do well?” “What do buyers need?” “What are competitors doing?” “Where should we compete?” “How should we compete?” I. Situation Analysis A. Internal 1. The Organization’s Goals and Objectives 2. The Organization’s Strengths and Weaknesses B. External 1. Customer Analysis 2. Competitor Analysis 3. PEST Analysis C. Identify Key Problems & Opportunities 1. Perform SWOT Analysis 2. Set Priorities 3. Develop an Overall Assessment II. Segmentation, Targeting, and Positioning (STP) A. Identify Relevant Markets and Segments B. Select Target Markets and Target Segments C. Develop Positioning Strategy III. Determine Marketing Mix Alternatives A. Product (Goods and/or Services) B. Price C. Place (Distribution) D. Promotion (Advertising and Promotion) E. Evaluation of Alternatives IV. Implementation, Adaptation, and Renewal A. Implement Decision B. Monitor & Control C. Adapt & Renew Figure 1 Framework for Marketing Overview The framework for marketing - the process for implementing the Value Cycle - is illustrated in Figure 1. The basic steps are outlined on the previous page and each is developed more fully in the pages that follow. It is best to begin with a brief overview. The first stage, the Situation Analysis, combines internal analysis of the organization with external analysis of its customers and the competitive...

Words: 3223 - Pages: 13

Premium Essay

How to Develop a Business Plan

...how the money will be used H. Charts or tables showing highlights of financial forecasts II. Vision and Mission Statement A. Entrepreneur’s vision for the company B. “What business are we in?” C. Values and principles on which the business stands D. What makes the business unique? What is the source of its competitive advantage? III. Company History (for existing businesses only) A. Company founding B. Financial and operational highlights C. Significant achievements IV. Industry Profile and Overview A. Industry analysis 1. Industry background and overview 2. Significant trends 3. Growth rate 4. Barriers to entry and exit 5. Key success factors in the industry 6. Outlook for the future B. Stage of growth (start-up, growth, maturity) V. Business Strategy A. Desired image and position in market B. Company goals and objectives 1. Operational 2. Financial 3. Other C. SWOT analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats D. Competitive strategy 1. Cost leadership 2. Differentiation 3. Focus VI. Company Products and Services A. Description 1. Product or service features 2. Customer benefits 3. Warranties and guarantees 4. Unique selling proposition (USP) B. Patent or trademark protection C. Description of production process (if applicable)...

Words: 717 - Pages: 3

Premium Essay

Dell Pc

...Business plan for {Enter your business name here} Date: 21 February 2013 {Guidance for completing your business plan can be found at the end of this document} Business profile |Structure |Sole Trader Partnership Company | |established |{Enter date} | |Date registered |{Enter date registered at Companies Office – if applicable} | |Registration # |{Enter the company number} | Contact details |Contact name |{Enter your name} | |DD |{Enter your main phone number} | |Mobile |{Enter your mobile phone number} | |Email |{Enter your email address} | |Postal address |{Enter your postal address} | |Physical address...

Words: 4121 - Pages: 17

Free Essay

Ed Project

...Executive Summary INTRODUCTION The number of movie theaters is decreasing as the major chains create multiplexes that pile more people into smaller spaces.  This profit strategy has left once popular downtown theaters vacant.  Second Run Pizza is a theater/restaurant business that believes there is a significant number of theater-goers that are craving a more satisfying and enjoyable way to catch a movie and a bit to eat. Second Run Pizza is renovating the downtown City plus Theater and creating a medium-size restaurant that will show second-run movies that have proven to still be popular in our target market.  We will offer a totally unique dining and movie experience at an affordable price that will fill the theater with repeat customers, waiting to be satisfied once again. Entrepreneur’s profile The owners of Second Run Pizza Milind Tiwari and Nikunj Rungta, stress on two factors that they believe reaffirms the success of the business: Milind's experience as a regular movie goer and Nikunj's family friend’s experience as manager of a small theater, will be helpful in turning the trends of a small art house theater into a complete profitable business. Co-owner Milind Tiwari’s family friend has been a regular of the city's restaurant scene for the past 15 years.  He managed four successful restaurants and has received industrial accolades for his operational excellence. He is now a highly sought after consultant in improving  restaurant operating efficiency and work...

Words: 4643 - Pages: 19

Premium Essay

Technology

...Chapter Three 3 Fundamentals of Cost-Volume-Profit Analysis Orientation P A R T 1 LEARNING OBJECTIVES Preparing and Organizing Yourself After reading this chapter, you should be able to: for Success in College L.O.1 Use cost-volume-profit (CVP) analysis to analyze decisions. L.O.2 Understand the effect of cost structure on decisions. L.O.3 Use Microsoft Excel to perform CVP analysis. L.O.4 Incorporate taxes, multiple products, and alternative cost structures into the CVP analysis. L.O.5 Understand the assumptions and limitations of CVP analysis. C H A P T E R S I N P A R T O N E 1 2 Making Yourself Successful in College Approaching College Reading and Developing a College-Level Vocabulary Approaching College Assignments: Reading Textbooks and Following Directions 3 ✓ Related Resources See pages 000 to 000 of the Annotated Instructor’s Edition for general suggestions related to the chapters in Part One. 1 cor50782_ch01_001-072.indd 1 10/5/09 11:09:2 P A R T I opened U-Develop because I love photography and I wanted to own my own business. I now get to spend most of my day working with employees and customers making sure that the photos they take are the best they can be. It also gives me a chance to encourage younger people who have an interest in photography, because I work with many of the school groups and after-school clubs here in town. That’s the fun part of the job. But I also have to think about the financial side of the business. I need a systematic way to understand...

Words: 16283 - Pages: 66

Premium Essay

Guide to Wrting a Killer Business Plan

...e- Book Series Guide to Writing a Killer Marketing Plan Written by: Steven Fisher Purpose of this book You are either someone that has been doing marketing as a part of your professional career or you look at as that “thing you do to promote your business and attract customers to buy”. Regardless of where you are along that spectrum, you have arrived here because you have been charged by the CEO of the startup you work for to write a marketing plan for your business or you need to create one for your own business. You need to not just write just any marketing plan. You need to write a Killer Marketing Plan. One that your boss will say “awesome, let’s get started” and which will tell all those people who have been looking for a product or service like yours for a long time. This book is written for you. Marketing plans are sexy mistresses that tempt you to include all of the coolest of campaign ideas without the sanity of budgetary constraints. While marketing is one of the more important functions of a small business, it is one that is limited by the budgets of that business and campaigns must demonstrate a return in order to justify their existence. Since I have written more marketing plans than I care to tell you, I can share with you my knowledge and experience of what has worked almost all the time, some of the time and none of the time. While this is not the single tome on marketing plans, I hope that this helps you balance the unlimited creative...

Words: 8694 - Pages: 35

Premium Essay

Marketing Plan Example

...Market Demographics……………………………………………………………………..8 • SWOT Analysis…………………………………………………………………………...9 • Industry Analysis………………………………………………………………………...10 • Competitor Analysis……………………………………………………………………..11 • Company Analysis……………………………………………………………………….12 • Customer Analysis……………………………………………………………………….13 4. Market-Product Focus……………………………………………………………………..13 • Marketing Objective……………………………………………………………………..14 • Marketing Strategies……………………………………………………………………..14 • Market-Product Grid……………………………………………………………………..14 • Target Market…………………………………………………………………………….16 • Points of Difference…………………………………………………………………...…16 • Positioning……………………………………………………………………………….17 5. Marketing Program………………………………………………………………………...19 • Product Strategy………………………………………………………………………….19 • Price Strategy…………………………………………………………………………….20 • Price Constraints…………………………………………………………………………20 • Break-Even Analysis…………………………………………………………………….21 • Final Pricing……………………………………………………………………………..22 • Promotion Strategy……………………………………………………………………...23 • Place...

Words: 5539 - Pages: 23

Free Essay

Manager

...AGENDA BUSINESS PLANNING 1. PLANNING FOR A MEETING, TRADE SHOW, EVENT 2. 1 PAGE BIZ SUMMARY-challenging exercise to narrow the scope of the business idea and summarize 3. SNAPSHOT OF A BUSINESS PLAN-details of the sections of a table of contents sections 4. Outline Table of Contents 5. 11-1 TO 11-11 SUM helps research and develop information to complete in chart formats the key information for your written business plan; some charts may be used in your full plan and in your presentation 6. WEB SITE RESOURCES help with information and samples on business plans |EVENT/TRADE SHOW/ MEETING PLAN | | | |DATE: | |NAME: | |LOCATION: ...

Words: 3190 - Pages: 13

Premium Essay

A Business Plan

...When talking about the industry you should discuss the present outlook as well as future possibilities. You should include all the various markets within the industry and make sure you include all new products and developments that will benefit your business. All observations should be based on realistic events, reliable data, and dependable sources of information. If you’re seeking funding all these objectives are very beneficial. This is because investors will want to know how dependable your information is and what is at risk for them. Investors won’t risk any money is if will put them at risk so the more information you have to offer the better. The structure of your business is the first thing you should mention and it should be very concrete. This is the first concept of concentration for your business. The structure is the type of operation you are running and if is it service-oriented. Your business needs to have a solid description and...

Words: 1755 - Pages: 8

Premium Essay

Business Plan

...Market Analysis 2 4. Competition 2 5. Marketing Strategy 3 6. Business Structure & Management 3 7. Finances 4 8. Action Plan 5 9. Appendices 6 1. Business Overview Include in your overview: • what your business does, your products or services • how long you have been operating • the industry you’re in • point of difference over your competitors—such as different location, cheaper price or better service—and key benefits to your consumers • where the business will be in two-to-five years and how this will be achieved, e.g. your position financially and in the market place (you may need to complete this after you’ve worked through the other sections) Get help about defining your business Type your overview here. 2. Products/Services Describe what you are going to offer your customers, including: • exactly what you are going to sell or provide and how it will be produced • branding and packaging (where applicable) • ongoing product or service development • your product/service’s features and how they compare to major competitors • the price and how you have determined it (by considering production costs, labour and other overheads) • any dealings with supplier/s Tip Get information about defining your product Type your products/services here. 3. Market Analysis Research your market and industry. Consider the following sources: industry profiles on IBISWorld, trade magazines, government reports, consumer surveys, running...

Words: 1445 - Pages: 6

Premium Essay

Marketing Model

...reserved. Key Words... Break-even – Financing Life Cycle – Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s Hierarchy – Herzberg’s Theory – Cultural Web – Pareto Curve – CIM Concept – Value Drivers Markets and Structure of Flow Resources Resources Money Resource markets Money Taxes, goods Services, money Services, money Manufacturer markets Taxes, goods Government markets Taxes Services Consumer markets Services, money Taxes, goods Money Goods and services Middlemen markets Money Goods and services A Company‘s Macroenvironment MACROENVIRONMENT IMMEDIATE INDUSTRY & COMPETITVE ENVIRONMENT Suppliers Substitute COMPANY Rival Firms Buyers New Entrants The Economy at large Break-even Point Value $ Sales Profit Break-even Point Variable costs Total costs Current sales level Fixed costs 0 0 Units sold Break-even Chart 1200 Total revenue Dollars (in thousands) 1000 Target profit Total cost 800 600 400 Fixed cost 200 0 10 20 ...

Words: 4759 - Pages: 20

Free Essay

Marketing Asm

...Micro environment factors: Customers has a huge impact on the business directly as they are the people who purchase the goods. Therefore knowing their needs and wants are critical. The Hot Fresh Fries is a B2C business which means the company needs to market to the consumers. Competitors are those who sell similar products in the market, such as McDonalds and Hungry Jacks. In order for a company to gain a decent position in the market, the company needs to analyze their competitors’ products, prices and strategies and offer better benefits or products to the consumers. II. Marketing goal By the end of 2018, to sell a total of 200000 cups of hot fresh fries in NSW and VIC. III. Marketing strategy III.I Target Customers A profile of the target segment is shown in...

Words: 2371 - Pages: 10

Premium Essay

Marketing

...Executive Summary Grizzly Bear Financial Managers is a comprehensive financial planning and estate planning consultancy.  Grizzly's services are comprehensive in terms of offered products (mutual funds, equities, estate planning) and depth of research.  Although it costs a fair amount of money for Grizzly to do an in-depth amount of research into prospective investments as well as possible options for the client, this up-front cost will be eclipsed by a long-term relationship that is likely to be established out of earned respect. Grizzly Bear Financial Managers serves the Portland Metropolitan area.  Grizzly will be generating new clients through a combination of networking and monthly public seminars that introduces otherwise unreachable segments of the population.  Besides the seminars developing new business, it is also a way that Grizzly can give back to the community. Grizzly is a sole proprietorship that will reach profitability by month eight and will have modest profits by the end of year three. Need actual charts? We recommend using LivePlan as the easiest way to create graphs for your own business plan. Create your own business plan 1.1 Mission Grizzly Bear Financial Managers' mission is to provide comprehensive financial planning services for our customers.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers. 1.2 Objectives The objectives...

Words: 4256 - Pages: 18

Premium Essay

Froyo Business Plan

...Company Concept/History 05 2.4 Current Status 05 2.5 Vision & Mission Statement 06 III. Products and Services 07 3.1 Product Description 07 3.2 Service Description 07 IV. Marketing Plan 08 4.1 Industry Overview 08 4.1.1 Marketing Size 09 4.1.2 Target Market 10 4.1.3 Marketing Objectives 10 4.2 Products/Services 12 4.2.1 Pricing Strategy 12 4.2.2 Promotion Strategy 12 4.2.3 Distribution/Placement Strategy 13 4.3 Competitor Analysis 13 4.4 SWOT Analysis 14 4.5 TOWS Strategy Development 15 4.6 Forward Strategy & Future Outlook 16 V. Operational Plan 17 5.1 Production 17 5.2 Location 17 5.3 Inventories 17 5.4 Suppliers 17 5.5 Exit Strategies 17 VI. Management and Organization 18 6.1 Company Structure & Ownership 18 6.2 Core Management Personnel 18 6.3 Roles & Responsibilities 18 6.4 Salary Structure 18 6.5 Key Success Factors 19 VII. Personal Financial Statements 20 7.1 Personal Financial Statements 20 7.2 Details of Personal Financial Statements 21 VIII. Startup Expenses and Capitalization 23 8.1 Capitalization 23 8.2 Startup Expenses 23 IX. Financial Plan ...

Words: 7506 - Pages: 31

Premium Essay

Feasibility Analysis

...Chapter-1 Introduction Before an investment decision is made it is necessary to determine whether or not the planned investment idea is feasible. The feasibility of an investment has to be considered with respect to several different aspects in order to determine whether the investment should be realized or not. Carrying out a feasibility analysis is therefore one of the most critical steps in the decision-making process. A feasibility analysis is an effective analytical tool that can be used to evaluate investments from various perspectives, e.g. technical, social, legal, financial, market, and organizational. Financial feasibility is often a predominant factor in feasibility analysis, as most investments are not realized if they do not generate profit for the project owners. The focus of this thesis is on financial feasibility analysis and its application in the decision-making process. Precision and reliability of feasibility analysis relies on the accuracy of information used in the analysis. The appropriate level of detail has to be decided with respect to what stage the investment is on. On early stages the level of uncertainty is often high, but as the investment opportunity evolves information become more detailed and reliable. As uncertainty can highly affect the results of the analysis, the level of detail has to be taken into account when basing decisions on the results. To assess the feasibility of investments relevant criteria have to be chosen. Feasibility...

Words: 7292 - Pages: 30