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Costa Strategics

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Strategic analysis of Costa.

Produce an individual strategic analysis of the above organization- Costa. Should use the secondary sources of information only. The strategic analysis should be written and structured in report style using an appropriate reference convention, table of convention, table of contents, list of figure, diagrams, appendices etc.

This coursework is supposed to be structures as a report. Don’t explain what each model is about. Don’t discuss on the models. Just implement them for the company/ industry/ market you have selected, always trying to adopt the correct perspective for each one of them.

THE REPORT SHOULD FOLLOW:
Executive Summary: The last to write. In ten lines, summarize everything you have done in your coursework. Imagine that I am your manager and I don’t have time to read your report. In these 10 lines you have to make me understand what you have done in total.

Introduction: Write a few lines about the company. What the company is about? What is the company’s size and area of activity? What is the vision/ mission/ main strategic goals of the company? In which industry(-ies) it belongs? Which market(s) it targets? Corporate Strategy is the Strategy shaped for the company as a whole. However, I am giving you the opportunity to choose just one market and/or one industry to analyse. For example, if you had to analyse ‘Samsung’, you could create a strategic review for Samsung as a globalized company (all industries and markets included) or you can just choose to analyse the industry of ‘smart phones’ in the US market. In any case, it would have been good for your report to state in your introduction what will be the industry and the market you will analyse and keep the same scope for all models after this point.

Analysis of External Environment: This part should include:
PESTEL Analysis: How factors of the

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