COLLEGE OF SCIENCE, TECHNOLOGY AND APPLIED ARTS OF TRINIDAD AND TOBAGO (COSTAATT) SCHOOL OF BUSINESS AND INFORMATION TECHNOLOGY
Transforming Lives, Transforming Communities, Transforming the Nation….One Student at a Time

COURSE OUTLINE
Academic Year 2011 - 2012
• VISION To be a student-centered, dynamic and innovative, world-class and multi-campus college, promoting excellence in teaching and learning, serving diverse communities, and producing lifelong learners who can compete globally. • MISSION To be the premier educational institution in: providing high quality, affordable and accessible education programmes serving the needs of business, industry and the diverse campus communities and facilitating the personal and professional development of its students, faculty and staff.

DEPARTMENT NAME OF COURSE COURSE CODE CREDITS PREREQUISITE REQUIRED TEXT

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Management & Entrepreneurship Principles of Marketing MKTG 205 Three (3) NONE Principles of Marketing, Thirteenth Edition by Philip Kotler; Gary Armstrong

REFERENCE TEXTS

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Basic Marketing by William Perreault Jr.; E. Jerome Mc Carthy; Joseph Cannon

APPROVED BY

: ___________________________ ________________ CHAIR DATE

1

COURSE DESCRIPTION: This is an introductory marketing course. A realistic examination of how marketing is practiced in business today will be stressed throughout. The basic approach is to view marketing as a total system of business action and not simply as understanding an assortment of fragmented functions. This course will place emphasis on the importance of understanding the customer and meeting his/her needs. A major project will be prepared by the students working in teams, which will examine the marketing function an inter-related function in a real business environment as it relates to material covered in class. As this is a core Business Studies