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Costco Case Summary

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Submitted By msh055
Words 307
Pages 2
Manjil Shah
BUSN 495
Case 2
Case summary Costco Wholesale in 2012: Mission, Business Model, and Strategy
Jim Sinegal, co-founder and long-time CEO of Costa Wholesale, was the driving force behind Costco’s 29-year march to become the third largest retailer in the United States, the seventh largest retailer in the world, and the clear leader of the discount warehouse and wholesale club segment of the North American retailing industry. Sinegal spent considerable time touring Costco stores, using the company plane to fly from location to location and sometimes visiting 8 to 10 stores daily.
The membership warehouse concept was pioneered by discount merchandising sage Sol Price, who opened the first Price Club in a converted airplane hangar on Morena Boulevard in San Diego in 1976. The company headquarters was in Issaquah, Washington, nor far from Seattle. The Board elected Craige Jelinek, President and Chief Operating officer since February 2010, to succeed Sinegal and hold the titles of both President and Chief Executive Officer.
Numerous company documents stated that Costco’s mission in the membership warehouse business was: “To continually provide our members with quality goods and services at the lowest possible prices.” The key elements of Costco’s strategy were ultra-low prices, a limited selection of nationally branded and private-label products, a “treasure hunt” shopping environment, strong emphasis on low operating costs, and geographic expansion.
Costco bought the majority of its merchandise directly from manufacturers, routing it either directly to its warehouse stores or to one of the company’s cross-docking depots that served as distribution points for nearby stores. The following are excerpts of these principles and operating approaches: obey the law, Take care of our members, take care of our

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