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COSTCO NOTES COMPANY BACKGROUND
- The idea was created of membership discount store by Sol Price in 1976
- JU Sinegal used to work there however started his own operation called Costco in 1983 o The same year walmart launched their warehouse membership called Sams Club
- 1985- became a public company
- Costco merged with Price Club in 1993 and reached 16 billion in annual sales
- 1997 they changed the name to Costco
COSTCO’S MISSION AND BUSINESS MODEL
- “To continually provide our members with quality goods and services at the lowest possible prices”
- The business model was to generate high sales volumes and rapid inventory turnover by offering members very low prices on a limited selection of nationally branded and select private-label products in a wide range of merchandise categories
COSTCO STRATEGY
- The main goals were low prices, a limited product line and limited selection
PRICING
- A key element of Costco’s strategy was so cap the margin at 14 %
PRODUCT SELECTION
- only stocked 4000 items compared to 40000 at walmart and their super stores of 150 000 items
- they only stocked items that were fast selling models, sizes and colors
- to encourage members to shop at Costco more often they opened ancillary business such as gas stations

TREASURE HUNT MERCHANDING
- Of the 4000 stocked items 3000 of them were always changing because this kept the customers thinking that the product may be gone by the next time they come back
- They would buy these high luxury one of a kind items from gray markets are retailers looking to get rid of slow selling merchandise
MARKETING AND ADVERTISING
- They did not engage in extensive advertising
- It was limited only to special campaigns for new warehouse openings, occasional direct mailing to new potential members and regular mailing to promote merchandise to exsisting members
- After a

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