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One of Costco’s resources of competitive advantage is the membership-based shopping method. In fact, Costco is also the first wholesale membership warehouse stores around the world. Members need to pay an annual membership fee so that those members could purchase the goods below the market price from 5% to 30% in Costco. The membership fee is the highest one among the wholesale industry which claims $55 for annual. BJ’s and Sam’s Club are the other two major warehouse supermarkets in US whose membership price are $50 and $40 annually. However, Costco’s renewal rate of membership fee is still up to 90%. Actually, the total amount of annual membership fee helps Costco avoid a lot of waste cost in operations and management. Costco uses the membership fee rate and renew rate accurately measure the purchasing power. Also, Costco purchases the same good in a large quantity so that they could reward in a deep discount from manufactures. The lower cost also allows the Costco’s customers get a lower price comparing with other similar rivals. The members like to save a certain amount of deposit in Costco so that Costco could gather every individual’s same amount of cash in mutual purchasing funds to find and get the biggest discount from the good manufactures. Costco also manipulates the membership to retain the customers’ loyalty. Those people who deposit the no refundable membership fee would not come to Costco’s in a small times one year. The membership fee is $55 annually which is not a small amount. People who apply for the membership usually tend to shop in Costco in a frequent rate. As the more times they shop in Costco, the more savings they get from Costco. The equivalent point in accounting should be the saving amount equaling the membership fee. But people have no threshold fee to purchase goods in any other wholesale supermarket. That’s the major reason that

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