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Costing Control

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Wilkerson has three products and they each faces different competitive situations.
a. The pump market is highly competitive and Wilkerson has to match current market prices to keep its current market share.
b. Wilkerson is a market leader in the valve industry and the market is mature and has only a few players.
c. Flow controller market is an emerging market and is in the growth stage with unsatisfied demand and price sensitivity seems low in this market.
d. The design for valves is unique and it can be produced to tolerances that are better than any in the industry.
e. Wilkerson established a loyal customer base because of the high quality of their valves.
f. Wilkerson’s existing labor skills and machining equipment can be used to produce pumps and flow controllers.

2. Given the problems Wilkerson is having allocating overhead to products, should it consider abandoning overhead allocation altogether and switching to a direct costing or contribution margin approach (measuring product profitability as price less direct materials and direct labor costs only) with its products?

They should have both. Net income under variable costing and absorption costing won’t be different because Just-In-Time system minimizes inventory, which is the root of the difference between the two reporting statements.
Analysis of the contribution margin of each product line could help to identify the product with highest and lowest profitability and determine accordingly which product line to promote and which to contract. Even with the contribution margin approach, they still have to allocate variable manufacturing overhead to each product so as to compute contribution

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