...Executive Summary: Cottle a global player in Oral Care, Personal care and home care focused in Oral care segment in India market and is Market leader. With slow down in American market Cottle focused on Indian Emerging markets and marked tooth brush segment as target segment as segment has untapped opportunity and technological expertise is present with Cottle. Lang (VP) wanted increased sales in high price segment through increased advertisement, while Brinda (Director marketing India) wanted to focus on untapped rural segment that do not use tooth-brushes and increase the usage frequency. To maintain the sales growth of 25-30% Cottle planned to design a product between medium and premium segment and aggressively supply in the outlets and advertise. (113) Situational analysis: Cottle-Taylor – Founded in 1815 in Philadelphia as soap manufacturer is now global with reach in 200 countries and production in 75 countries, produces Oral Care, Personal care and home care products and has 200 products in its portfolio and revenue of 11.5 billion dollars. Cottle viewed Geographic expansion and new product development as key aspects for sustainability and growth, and divided markets into 4 divisions – North America, Europe, Latin America and greater Asia and Africa. Emerging market contributed 50% in revenue[4]. Focusing Indian Oral care segment Cottle found growth opportunity in India as American market were hit by recession. Cottle believed in providing quality...
Words: 1709 - Pages: 7
...Problem Statement and Situational Analysis: Cottle India is a subsidiary of Cottle-Taylor, which focuses exclusively on oral health care. They manufactured toothpaste, toothpowder, and toothbrushes. Cottle India had a wide distribution network in which products were sold in more than 450,000 retail outlets all around the country. Total sales for Cottle India have consistently increased from 2008 through 2010. Their share of total oral care market volume in 2009 was 38%. They were also accountable for 46% of total toothbrush sales in 2009 making them the market leader The Problem Half of all Indians are still not concerned with preventing or curing dental problems, how to increase Indians awareness of oral health care is a big problem and a huge opportunity to engage 500 million customers. Also more than three-quarters of Indians lived on less than 2 dollars a day, how can the products be accepted for Indians. Situational Analysis Cottle-Taylor had several advantages that they used to leverage themselves in the Indian market. First of all, they created a subsidiary of Cottle-Taylor called Cottle India to specifically run operations in India. They had international employees that knew the Indian market that took care of marketing and provided strategic advice. They had a strong commitment to international employees within international divisions that worked together and collaborated with Cottle-Taylor in the US. Cottle partnered with the Indian Dental Association...
Words: 782 - Pages: 4
...Cottle Taylor:Expanding oral care group in India Brinda Patel is the director of Cottle Taylor, an oral care firm which manufactures oral care, personal care and home care products. Patel has developed a marketing plan, according to which there will be 20% increase in toothbrush unit sales. Michael Lang is her manager and he found Patel’s sales forecast conservative. Lang and Patel both have different ideas of what strategy should be implemented in India. Having had success in Thailand, Lang wants to implement similar strategies in India and concentrate on mid-range brushes and battery operated products for customers with higher income. Whereas Brinda who has detail knowledge about the Indian market wants to focus on the low-end brushes for first time users. Some of the issues of Indian market include: * Lack of awareness and widespread practice of chewing twigs from Neem Tree. * 50% of Indians not concerned about dental problems. * Rural people are 5 times more reluctant to use modern oral care product than urban people. * 80% population lives in less than $2 a day. * 4/5 tooth brushers used the same brush well beyond three months. * Distributors did’nt understand key selling point of cottle’s toothbrush * Difficulty in communicating in rural locations- varied dialect * Regional holidays and festivals often complicated distributor staffing and retail deliveries. * Issues in inventory planning because sales are influenced by customer’s daily...
Words: 584 - Pages: 3
...Smile Foundation Presented by: Group 10 Prachi Jain (9220) Shivani Karkal (9225) Divya Naik (9232) Monika Panchal (9235) Urvara Patil (9237) Ranjana Pawar (9240) 2 Presentation Layout 3 Shivani Karkal- About the NGO and its programmes. Monika Panchal- Programmes, Vision and Mission, Communication Objectives, Our Perspective. Ranjana Pawar- Use of Press and Media. Prachi Jain- Connecting with Audience. Divya Naik- Strategies Used Urvara Patil- Results and Evaluation. About the NGO Formed in the year 2002 by a group of corporate professionals who decided to finance and support genuine grassroots initiatives targeted at providing education and health to underprivileged children. In the process, it became the first ever grantmaker and changed the face of thousands of lives. 4 Programmes 5 Mission Education: Mission Education is a national level programme from Smile Foundation which focuses on basic education for underprivileged children and youth. Smile Twin E-Learning: Its an effort towards creating a pool of employable youth from the underprivileged section through skill enhancement in tandem with market requirements. 6 Smile on Wheels: Operates by taking wellequipped medical van along with specialized doctors, nurses, medical staff, equipments and medicines to the identified villages / slums in a systematic manner. Swabhiman: It is designed to enable women to realize their full...
Words: 1271 - Pages: 6
...India were both very advanced ancient civilizations. Both agricultural based civilizations made various technological advances. Although China and India shared many similarities, they had differences such as the social system, politics, and the importance of trade in the economy. The hierarchy of ancient China and India were similar with a noticeable sign of select individuals being considered “higher” then others. The caste system was strict in India and prohibited other classes from interacting with each other. China’s social system differed from India’s caste system, by not demonstrating a formal and strict social ladder. Where in India there existed over three hundred subcastes at one point, China had a simple three caste social ladder. Although the Chinese did not have as strong of a social ladder, there still existed “higher” people such as the bureaucrats. Bureaucrats and landowners were considered to be of a higher class then peasants, farmers, and merchants. Patriarchy was a very big factor in culture and social order in China and India. India’s strict caste system led to a more “flexible” and popular religion known as Hinduism. Many Indians preferred this religion over Buddhism, which the Chinese practiced, because the brahmans or priests strongly influenced the population. Brahmans and many other Indians did not like the idea of any being of any caste level achieving “peace” by their efforts, which Buddhism taught. The Chinese believed in Buddhism and reaching nirvana...
Words: 345 - Pages: 2
...India Demographics Profile 2012 Home > India Population1,189,172,906 (July 2011 est.)Age structure0-14 years: 29.7% (male 187,450,635/female 165,415,758) 15-64 years: 64.9% (male 398,757,331/female 372,719,379) 65 years and over: 5.5% (male 30,831,190/female 33,998,613) (2011 est.)Median ageTotal: 26.2 years male: 25.6 years female: 26.9 years (2011 est.)Population growth rate1.344% (2011 est.)Birth rate20.97 births/1,000 population (2011 est.)Death rate7.48 deaths/1,000 population (July 2011 est.)Net migration rate-0.05 migrant(s)/1,000 population (2011 est.)Urbanizationurban population: 30% of total population (2010) rate of urbanization: 2.4% annual rate of change (2010-15 est.)Sex ratioat birth: 1.12 male(s)/female under 15 years: 1.13 male(s)/female 15-64 years: 1.07 male(s)/female 65 years and over: 0.91 male(s)/female total population: 1.08 male(s)/female (2011 est.)Infant mortality ratetotal: 47.57 deaths/1,000 live births male: 46.18 deaths/1,000 live births female: 49.14 deaths/1,000 live births (2011 est.)Life expectancy at birthtotal population: 66.8 years male: 65.77 years female: 67.95 years (2011 est.)Total fertility rate2.62 children born/woman (2011 est.)HIV/AIDS - adult prevalence rate0.3% (2009 est.)HIV/AIDS - people living with HIV/AIDS2.4 million (2009 est.)HIV/AIDS - deaths170,000 (2009 est.)Major infectious diseasesdegree of risk: high food or waterborne diseases: bacterial diarrhoea, hepatitis A and E, and typhoid fever ...
Words: 562 - Pages: 3
...The Truth vs Hype of FDI There are always many facts of any realistic situation in today’s world, especially in a country like ours, where democracy is deemed above anything else, and where the right to freedom of speech and expression is used (and misused) over and over again. Unlike countries like U.S., where there are only two major political alliances (the Democratic and the Republicans), we have, in India, apart from the two dominating alliances, a host of other fronts, all of them persistently engaged in scuffles over every single agenda, sometimes not even paying much attention to what their stands mean, to themselves and to the country. Same has been the case with the issue of introduction of Foreign Direct Investment (F.D.I) in the Indian retail market. The government has decided to open up the Indian retail market for global players through F.D.I. in multi-brand retail with a 51% threshold (i.e. they can have only 51% equity in the investment) and 100% ceiling in single-brand retail. There are several versions of the possible outcome of this scenario floating in the different spheres of the country. But the different interpretations ought to be backed with rational reasons. Broadly, there are two different views with regard to the decision of the Indian government to allow F.D.I. in Indian retail market, one supporting it and the other opposed to it. The first argument is put forward by the government itself, quite obviously supporting its resolution. The government...
Words: 1003 - Pages: 5
...M.M.Alam’s Health; By Sadia Aslam It is in the air that Air Commodore (Rtd) M.M.Alam’s health is in critical situation. This courageous ex-fighter pilot is admitted in Combined Military Hospital. This sad news has struck me as M.M.Alam is the hero of Pakistan in the war of 1965. He is named as Ace pilot of Pakistan Air Force, because of his tremendous and unbelievable air fights in 1965’s war, when he hit down 5 fighter jets of Indian Air force in only one fly fight. In 1950’s Alam had been the part of Shaheen Air Scouts (SAS) Dhaka which aimed at the preparation of young blood to be served for PAF and make them air-minded at very tender age. There the young scouts did PT and parade at every Friday morning to keep them in accordance with the real training of military officers. After he joined PAF once during training , Alam performed a daredevil inverted flying for a very long time which scared even his own trainers in Air Traffic Control who ordered him to pull back and fly straight. This flying man was awarded with Sitara-i-Jurat as ace pilot by the Govt. of Pakistan. He is the person who born after centuries. He is the role model of youth of Pakistan giving the lesson to channelize their energies in such a way that give height to the name of their homeland as he did. We all are praying to Allah that he gets well soon and to give him some more years of good health....
Words: 268 - Pages: 2
...| JCB in INDIA | Case Analysis | | [Type the author name] | | When JCB planned their expansion to India in 1979, it was calculating the growth potential in the huge developing economy of India. JCB was forced to enter into a joint venture with Escorts because the prevailing laws at that time did not permit a foreign company to directly invest in India. Due to these restrictions, a JV was formed with Escorts for selling the construction equipments in India. JCB was reluctant to give away the technical know-how of their machines to the Escorts. The JCB did not have a majority stake in the JV as the law did not permit such an arrangement. The JCB was afraid that Escort would eventually become a competitor to them if they lose their competitive advantage in the technological capability. The JV had limited the expansion capabilities of JCB to a great extent. Product innovation and cutting edge manufacturing capabilities are the strengths of JCB. They were not ready to share this technology to an outsider which had greatly limited their future growth. Even if they license the Escorts to use their technology, JCB estimated that the Escorts could develop into a potential competitor if they have access to the technology. After 2005, the laws have been relaxed which helped JCB to acquire Escorts and gained full control over its operations in India. They have opened a second factory in China to help its expansion in India and China. Their expansion has helped them to gain...
Words: 312 - Pages: 2
...Introduction BRIC is used in economics to refer to the combination of Brazil, Russia, India, and China which make up over 42% of the world's population. These nations are going to play a major role in the future of global economy. BRIC or BRICs are terms used in economics to refer to the combination of Brazil, Russia, India, and China. General consensus is that the term was first prominently used in a thesis of the Goldman Sachs investment bank. The main point of this 2003 paper was to argue that the economies of the BRICs are rapidly developing and by the year 2050 will eclipse most of the current richest countries of the world. Goldman Sachs argues that the economic potential of Brazil, Russia, India, and China is such that they may become among the four most dominant economies by the year 2050. The thesis was proposed by Jim O'Neill, global economist at Goldman Sachs. These countries are forecast to encompass over thirty-nine percent of the world's population. Goldman Sachs predicts China and India, respectively, to be the dominant global suppliers of manufactured goods and services while Brazil and Russia would become similarly dominant as suppliers of raw materials. Cooperation is thus hypothesized to be a logical next step among the BRICs because Brazil and Russia together form the logical commodity suppliers to India and China. Thus, the BRICs have the potential to form a powerful economic bloc to the exclusion of the modern-day G8 status. Brazil is dominant in...
Words: 4264 - Pages: 18
...Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market. Even some of the most successful brands in today’s time had committed several blunders or mistake while initially entering into Indian market. For instance, Kellogg’s, McDonald’s, LG, Reebok and Coca-Cola are among such global brands who initially introduced standard products by following standardized global strategies but later realized their mistakes and thus modified their product or services according to the needs of Indian consumers and became successful. This research is an attempt to investigate why some international brands, that are successful globally, fail to attract significant market share in India. Keywords: Globalization, Global brands...
Words: 5782 - Pages: 24
...“Hinduism past and present,” by Axel Michaels, and “Experiencing the world’s religions,” by Michael Molloy. As we continue to read these books we will discover what their real similarities are and maybe how they come about. Both hinduism and buddhism originated in the Indian subcontinent and share a very long, but rather peculiar and uncomfortable relationship, which in many ways is comparable to that of Judaism and Christianity. The buddha was born in a Hindu family, just like Christ was born in a jewish family. Some people still argue that buddhism was an offshoot of Hinduism and the Buddha was a part of the Hindu pantheon, a view which is not acceptable to many Buddhist. It is however widely accepted that Buddhism gained popularity in India because it released the people from the oppression of tradition and orthodoxy. The teachings of the Buddha created hope and aspiration for those who had otherwise no hope of salvation and freedom of choice in a society that was dominated by caste system, predominance of ritual form of worship and the exclusive status of the privileged classes which the Vedic religion upheld as inviolable and indisputable. Long ago, over 1500 years ago, Hindu tradition accepted the Buddha as an incarnation of Vishnu. However strong rivalry existed between both traditions in the subcontinent for a very long time. The followers of Siva and the Buddha could...
Words: 780 - Pages: 4
...Culture literal meaning is what how you cultivate or build oneself. Cult or build in multi-directionally i.e in ethically socially even in all aspects of that lead human development. Every culture is enriched with some good and bad features. Indian Culture 1. India's great diversity of religious practices, languages, customs, and traditions are examples of this unique co-mingling over the past five millennia. 2. Indian scientists- "saints” researched in nature and developed technology for the betterment of human life. 3. The story of Indian art is also the story of the oldest and the most resilient culture on earth. 4. Indian culture of respecting elders and learning spirituality and life science gives us a way to live life and not like western people who live like animals- having sex with anyone including sisters, etc. forgetting parents and elders, doing anything they like. 5. We have our own form of exercise and medicine that is flawless compared to other science and has no side-effects. 6. Sanskrit is the mother of all languages, which is so complex and huge that many things can be described and learnt from it. Western culture 1. Westerners place a high value on having fun. This doesn’t mean that they don’t care about serious issues. If they see someone upset, they will often assume that the person wants to be left alone, unless they are good friends. 2. Westerners can become intimate quite quickly in friendships, but that doesn’t mean...
Words: 347 - Pages: 2
...The Rise of Contemporary Art in India Art in India, in all its forms, has always had a very important place in the lives of its people. Through the ages it has definitely seen and been through a myriad range of changes while still preserving its "Indian quality" to some extent. Right from the artworks found during the excavations at Indus Valley and Mohenjodaro to classical painters like Ravi Varma and then to modern painters like M.F Husain and S.H Raza, Indian art like all others has gone through evolution. Most people today are familiar with ancient Indian art which mainly includes mythological paintings, sculptures and exquisite carvings in temples and the like. In other words, the art that was being produced in pre-independant India is very different from the art that is being produced today. India was ruled by the British for a little over two hundred years. As we got closer to independence, the artwork in the region was being influenced by the presence of foreigners in the country in the sense that they had a say over what and who actually got recognition. Most of the art movements and groups that were founded during this time were heavily represented by the English. Also the art awards and honors were monopolized by them. The British authorities at the time felt that Indian crafts were to be paid more attention to than fine art. one of the main reasons for this was because they felt that Indian art was too influenced by Hindu mythology to be appreciated...
Words: 1463 - Pages: 6
...and story life. And I said to my friends book story like my real life. So maybe they could think I was a liar. My home town was so small and there was not special. I think that is why I liked book a lot because I could go all over the world and all generations. When I was 15, I went to high school in other area. So I had to leave home. My mom and dad were so sad. But. I came from Korea. I came to America last year for teaching Korean kids at church. They invited me. And I am staying at my church member’s house. My family members are father, mother, three sisters and me. I was born as the youngest of four daughters. I became a Christian when I was second grade of university. I traveled in India for 2 months. At that time I decided to do mission of God. Finally I could go to India 2003 as missionary. I had stayed there for...
Words: 759 - Pages: 4
