Introduction Through globalization and the growing impact of technology and telecommunication have given rise to the assimilation of new social norms amongst the general public, resulting in an emergence of new subcultures that give way to innovation and opportunities to view in different perspectives. As the average man becomes more aware of his environment, he also becomes more intelligent; whether he knows it or not. Then, these perspectives and ideologies start to spread and new communities start to emerge, not solely in quantity, but also in quality. This newfound phenomenon is constantly reflected in the various organizations that have came to be.
Servas Open Doors was the first official organization, whose affiliation with the United Nations served as a key factor that legitimized and paved way for the ideology of hospitality exchange to emerge on both official and nonofficial scales. However, the process of attaining membership via an interview might be a deterring factor for the general public to form their own organization(s).
Economies of scale and time management have led to the convergence between communities with similar, ideologies and classes that have gathered together for possible alternatives. As we grow more intelligent, more and more individuals start to relate to equifinality. In turn, it was no surprise that these were the factors that led to the emergence of Casey Fenton’s idea. Couchsurfing came about after he flew into Iceland from Boston; thereafter, he started to develop ideas that would then unfold into a new organization.

One interesting aspect of this organization was that it started out to be a non-profit organization. Using social network as a tool to create high density networks, Couchsurfing managed to attract investors. A perfect example of the value of social network databases. Our purpose in selecting this company was